a2 media studies - marketing [rae]
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TRANSCRIPT
A2 MEDIA STUDIES
Marketing
Ana, Raissa, Maheni.
WHO WOULD SELL OUR PRODUCT?
IMDB (International Movie Database)
NETFLIX
LOVEFILMS
PREVIEWS (i.e. Cineworld, Odeon, Vue etc.)
YOUTUBE CHANNELS
REASON
To promote our trailer, there are various ways to
make it known to the public. The public need to be
aware and know where the movie can later on be
seen, the previous slide shows all the media
institutions that are willing to promote our work. Not
only will we benefit from the promotion, but it would
also benefit the websites and cinemas promoting it
because they would probably either show or sell the
movies thereafter.
WHY THESE INSTITUTIONS?
IMDB: They’re the Internet Movie Database and so they hold all the
information for movies all over the world. People are capable of reviewing it,
find any background information, get to know the characters/actors which is
what many people like to do.
NETFLIX & LOVEFILM: Could possible list the movie with the trailer on their
‘Coming Soon’ tab, so that people know of its existence. It’s a well known
website so it will easily promote our trailer/movie.
PREVIEWS: A great percentage of Cinema’s air a trailer before a different
movie, and this would be greatly advantageous any trailer. This would also help
attract other audiences and perhaps give the movie a further economical push.
YOUTUBE: By having a YouTube channel, it’d only work if ‘MARS Studios’ in
itself was well known, because otherwise people wouldn’t know of the trailers’
existence, so it isn’t perhaps the best of ideas. Although if it were a well known
YouTube channel, it would be the greatest point of promotion.