Lorde

Everybody Wants to Rule the World

Group 3Isaac, Georgia, Gwen and Alexander

Treatment• A 12 year old boy lives with an abusive family who don’t care for him• He retreats to his bedroom to escape the misery of his life at home• The room is filled with toys, colour and lights, which symbolises his

childish innocence and imagination• He starts dreaming up fantastical adventures featuring him and his

family, who are now happy and pleasant• At the end of the song he leaves his room, the lights turn off, the toys

stop working, and we see that his family are still arguing• We realise this has been a metaphor for how one child deals with a

broken home

Characters

Ideological Discourse• Our narrative does not challenge

dominant ideologies, it supports them• Children need protecting• It raises awareness about the

dangers of domestic abuse and how it affects people, especially children• We are showing how those not

directly targeted by abuse are still affected by it indirectly

Locations

Mise-en-SceneProps:• Ashtrays filled with cigarette stubs• Empty bottles/cans of alcohol

Costumes:• Simple clothing devoid of shape or

colour (cheap brand)• The costumes become stylistic

during the dream sequences, such as medieval costumes, or Viking hats etc

Colour and Lighting• Low-key lighting in the opening

sequence, to suggest unhappiness or anger• Desaturated and largely devoid of

colour, to create a drab, heavy atmosphere• We would juxtapose this with

high-key lighting in the dream sequences to show his happiness and innocence• We would saturate the colour to

suggest life and imagination

Camera• Using depth of field gives the

character prevalence. It also hides the parents violence in the blur (a bit) and shows how he rejects the sadness in his home• Use of high angle shots to make the

character appear small and vulnerable• Use of low angle shots to make the

parents/older brother appear menacing and scary• Use of long shots to make characters

appear vulnerable or small

Key Findings• A sense of motion is created

through the use of tracking shots• Depth of field is used to give

characters prevalence and show a state of mind• Low and high angles can be used

to make characters seem strong or weak• Long shots can be used to make a

character appear small (especially when playing with perspective)

Continuous tracking shot

Inspirational Shots

Digipak Research

• Track and dolly• Fig-rig• Canon 600D (for BTS and blog)• A RODE shotgun microphone• JVC GY-HM600 Camera• E-image Tripod

Equipment

Audience Research• 66% like the song• 83% had heard of Lorde before• 73% thought they would engage in a

music video about escaping harsh realities• 70% thought a young character

would be suitable for the narrativeOverall a very positive reaction to our song choice and our decisions on what the music video should be about. The results show us that we can create a music video our audience will engage in.

When they heard the song they thought of:

They thought the lyrics meant:

Thank you

Any questions?