a3sp - single page strategy plan

WHY USE A3SP?

-  A3SP boils down your business strategy to its essence and aligns strategic initiatives;

-  helps you decide short term tactics and priorities, from a long term perspective;

-  lets you focus your energy and assign single points of ownership towards reaching measurable goals;

-  is used enthusiastically by many clients ranging from fast growing start-‐ups to medium sized businesses and large multinationals across different industries in Europe, Asia and the America’s;

-  is based on great work by renowned authors (Collins, Drucker, Harnish, Porter et al.).

what does A3SP

look like?

© 2007-‐2013 Roos & van de Werk

BHAG

core values priorities (quarterly action + who)

critical numbers

initiatives (year focus + who)

critical numbers

strategic thrusts and capabilities -‐ 2015

smart numbers (measure brand promise)

core purpose

opportunities

territory (#1 position)

threats

key numbers 2015 (overall growth) yearly key numbers (overall growth) quarterly theme

our brand promise

primary target (client)

main proposition (offering)

strengths weaknesses

leadership positioning strategy management tactics

organisation date participants

A CHEAT SHEET TO GET YOU STARTED


BHAG

core values priorities (quarterly action + who)

critical numbers


critical numbers



core purpose

opportunities


threats

key numbers 2015 (overall growth) yearly key numbers (overall growth) quarterly theme

our brand promise



strengths weaknesses


organisation date participants

Why do we exist? What market do we dominate?

Whom do we focus on in this

market?

What do they want?

How do we outperform the competition?

What are our shared beliefs?

What is our BIG hairy

audacious goal?

How do we measure our performance?

What do we look like 3 years from now?

What are our top 5 strategic drivers for success?

What numbers must be moved

this year?

What do we look like at the end of the year?

What are our top 5 initiatives

this year?

What is our top 1?

What are our top 5 actions

now?

What is our top 1?

What number must be moved

now?

How do we communicate our focus for this

quarter?

What external developments should we exploit?

What external developments should we negate?

What are we really good at? How can we leverage this?

What are we not so good at?

How can we fix this?

AN EXAMPLE TO SHOW YOU WHAT AN A3SP

LOOKS LIKE IN REAL LIFE


BHAG

“by 2020 we have at least 10% market share in every country in

North-‐Western Europe” The Netherlands, Germany, Belgium, Luxembourg, Switzerland, France, UK,

Ireland, Denmark, Norway, Finland, Sweden)

core values

we choose to do things differently which can be noticed in our solutions, our service and our results

we invest in real and long lasting relationships we connect on a personal and business level, based on mutual trust

we are intelligent and critical and we share our ideas and insights freely

good enough ain’t good enough we are always looking for better and smarter ways to do our job

priorities (quarterly action + who)

each account manager has an improvement program in place Marc

commercial (sales) plan Germany, Belgium & UK Marc

new administrative system in place (CLA) John

marketing communications plan -‐2015 Stacy

upgrade of staff (the right people in the right spot) Sue

critical numbers

customer satisfaction score per business unit > 7

overall customer satisfaction score > 7.5


Customer knowledge tour (visibility & leads / sales) Marc

academy X up and running Sue

increased quality of output and quality of staff Sue

product X is up and running and on the market John

servant leadership programme Marc

critical numbers

new business leads (2013) ## €

new business sales ## €

# clients using product X ##


top of class personnel (training, monitoring, university recruiting)

Sue

visible authority (knowledge leadership) within own network

Marc

accurate real time operational and financial awareness (tools, reports, monitoring)

John

expanded products and services portfolio (billing, monitoring tools)

John

a performance minded internal culture aimed at getting the best results -‐ always

Marc


hourly rate ## €

occupancy rate 100%

training hours / working days ##

core purpose

“we want to prove that commodity services can be

exciting, unique and valuable to our clients, our colleagues and

our competitors”

opportunities

•  market growth for service X •  need for greater flexibility •  other markets may need service X •  competition may target us as ‘up and coming’ (black hat – smearing etc.)


business critical security objects for the specialized high-‐tech industry in the North-‐Western

European market

threats

•  pricing pressure •  new legislation (CLA, justice department) •  me-‐too products (competitors) for product X

key numbers 2015 (overall growth)

revenue ##

EBITDA ##

clients / objects ## / ##

FTE’s ##

yearly key numbers (overall growth)

revenue ##

EBITDA ##

clients / objects ## / ##

FTE’s ##

quarterly theme

“happier clients!” (no more excuses, we will measure

this and reward likewise)

our brand promise

• we deliver customized work at a commodity price • we extremely reliable • we work with the best trained personnel


CEO / CTO / COO level operatives at high-‐tech service providers who compete in a global market (need extremely reliable personnel, top

class service, under pricing pressure)


on-‐site, 24/7 all-‐round security personnel able to perform extra

services (measuring, maintenance, technical assistance)

strengths

•  short development time for supporting software: great innovator •  great network of (former) employees •  access to recruits (high level, flexible, low price) •  great training programme •  a lot of industry specific knowledge

weaknesses

•  not all colleagues (staff) are A-‐level players •  quality control may be lacking at some business units / locations (clients WILL notice) •  dependency on single industry


organisation

X Inc.

date

April 3rd 2013

participants

John, Mark, Stacy, Sue

bastiaan@roos-‐vandewerk.nl

WANT TO KNOW MORE?

a3sp - single page strategy plan

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