IRODE Microsystems 1

IRODE MICROSYSTEMS“Taking High-Tech to

Everyone”

Consumer trend …

IRODE Microsystems 2

High quality sells !

2G

Avg. Ph Bill > € 50 Avg. Ph Bill

> € 150

3G

€ 30 - € 150 € 250 - € 400

MP3 PlayeriPOD

iPAD ZOOMNetbooks

But can be expensiveA common person cannot afford …….

€ 150 - € 350 € 500 - € 800

Business Trend ….

IRODE Microsystems 3

WIFI on AirportPay € 10,

because you have no other choice …

WIFI on AirportPay € 10,

because you have no other choice …

A new rising trend…..

Quid-Pro-Quo

Lucrative business but No direct cost to customer (Easy adoption)

Lucrative business but No direct cost to customer (Easy adoption)

Forced the customer to payMonopoly

Lure the customer to payHigh Quality

Many examples !

Many examples !

IRODE’s Vehicle Infotainment System

IRODE Microsystems 4

High quality information & entertainment device

In step with latest trends

10.2” tablet – multi touch High quality graphics Application rich

Educational and Informative – books, magazines,

news paper Interactive games such as chess

Technology developed in Silicon Valley, California Suited for Installation in Trains, Buses, Planes, Cars Complete system consisting of: Communication, Server, Hand held Tablets, Software

No direct cost to passengers (The Quid-Pro-Quo business model)

Indirect but lucrative revenue Platform to get revenue from promotional campaigns, CTC and local sales campaigns revenue share

Technology

IRODE Microsystems 5

Clien

t d

evices

Central Control room

Train coachTrain coach

(IVPS: IRODE VOD and Proxy server

Bro

adb

and

co

nn

ecti

on

ContentProviders

VOD and PROXY Server Client in-hand

terminal Central control room

Option of PLC connection or WLAN inside each coach

WLAN at Stations3G when in motion