Sowden SoftBrew ™

coffee

SoftBrew™ is based on the simple infusion method called cupping used by all professional tasters to evaluate the quality and price of the world’s finest coffees. At the centre of the SoftBrew™ porcelain pot is an oversized stainless steel micro-etched filter where you place the desired amount of ground coffee and over which you pour the water, creating a ‘bloom’ as the coffee releases its fragrance and flavours, and is left to steep for about 4 minutes.The filter of the SoftBrew™ is its technological heart, with up to 160 000 holes it is fine enough to block all grounds larger than 150microns. Practically speaking this means that unlike all other coffee making methods currently available on the market, you are free to use any type of grind you

Coffee making today is dominated by complex machinery, dense instruction manuals and intricate recipes. SoftBrew™ is the radical high-tech-but-primitive tool in their midst; a totally new coffee making method invented by Milanese design pioneer George Sowden for the most direct and unadulterated experience of the flavor of your freshly roasted coffee beans.

Sowden SoftBrew Coffee™

like. Fine, medium or coarse, the SoftBrew™ filter will only allow for the passage of the desirable finest grounds (fines) ensuring the thick full-bodied taste which is the hallmark of all sophisticated coffee.A SoftBrew™ coffee maker is the ultimate tool for becoming familiar with the true range and complexity of flavours of the roasted coffee bean. Finally you will be able to taste the difference between a Colombian San Augustin and a Kenyan Pea Berry, between the acids of roast with little or no oil on the surface and the caramelized sugars of a dark roast…

Ergonomic handle - Thumb rest helps keep the jug steady even when full

Slow pour spout

Sowden SoftBrew™ filter

Hollow handle means insulation:Does not get hot!

A totally new stainless steel filter, etched with hundreds of thousands of holes. A striking, all porcelain coffee pot in a classic design. Simplicity and functionality. No filter paper to take out naturals oils, no forced pressing to bring out acidity. Great taste.

The Sowden SoftBrew™ filter keeps the ground beans separated from the water. The method is simple - place the filter in the pot, put the ground coffee into the filter, pour over hot water and wait a few minutes - that´s it!

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The quantity of coffee is a personal preference. We suggest starting with:

2 to 3 scoops for the 2 cup pot3 to 5 scoops for the 4 cup pot6 to 8 scoops for the 8 cup pot10 to 12 scoops for the 12 cup pot

Sowden SoftBrew™filter

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SoftBrew™Coffee - The revolutionary coffee maker

GENTlE:The SoftBrew™treats the ground coffee beans gently they simply brew in the water at the heart of the pot.

NO SQUASH NO SQUEEZE:With SoftBrew™the beans are not squashed and squeezed as can happen in a press pot.

Advantages of SoftBrew™coffee

NO OVEr FIlTErING:SoftBrew™coffee is not excessively filtered as with a paper filter system.

lESS WASTE:Nothing to throw away except the used beans.

NOT TOO HOT:Making coffee with SoftBrew™ the water temperature is controlled by the user which helps to avoid excessive temperature or pressure that spoils the taste.

YOU ArE IN CONTrOl:Because the coffee is not hidden away in pods or capsules you know what you are using. You are free to choose the coffee, the roast and the grind, without limitations.

1. remember that a good cup of coffee starts with good fresh coffee beans. It can be confusing as there are so many types of bean from different parts of the world.And all beans will have the characteristics of the place of origin, or differ because they have been treated and finally roasted in different ways. Try as many as you can, find the ones that you prefer from Brazil, Jamaica, Colombia, Ethiopia, or wherever.The only problem, if it is a problem and not a blessing, is that the choice is infinite and you will never stop discovering!There are two types of coffee plant, robusta and Arabica. I find Arabica the ‘sweetest’ and the tastiest. robusta gives more caffeine. There are a lot of blends, so find something you particularly like.

4. Next is the amount of coffee you put into the pot. The more you put in, of course, the stronger the brew will be. Sounds a very simple formula, but, whereas other brewing methods give precise formulas, we say – find out for yourself. With SoftBrew™ you really can experiment. If the beans are good, then the coffee will be good - just lighter, or darker results depending on the quantity you use. But the taste will come through, delicate and ‘soft.’

5. When you make coffee you use quite a lot of water, so make sure the water is good!When water comes into contact with the coffee beans, the extraction begins and the hotter the water the quicker the extraction. I normally use almost boiling water and it takes about four minutes to get a good, well extracted, flavour.

2. You should always be prepared to try different roasts with different coffee beans.Go to your local coffee supply shop and check all the different beans that are on offer. If you have your own friendly roaster try your choice of beans ‘light’ ‘medium’ or ‘dark’ You can customise and experiment.Shop around in local roasters. See what they are doing.

3. The next consideration is the choice of grind. With my design of SoftBrew™ filters, there is no recommended size for the grind. I would suggest you start with ‘medium,’ but, as you get confident with the system, discover the differences between ‘fine’ and ‘coarse’. Personally, I use quite a fine grind: not as fine as espresso grind, but quite close – the brewing time is quicker than coarse and I prefer the full body taste.

6. In the summer I might make ‘cold brew’ – a nice refreshing ice-cold coffee. I just put the ground coffee into the pot, add cold water, stir and leave the Sowden brewer in the fridge overnight. In the morning, I have a perfect cold coffee. Extraction time is about eight hours.

7. Never re-heat coffee: it will not be nice. And never boil coffee: it will taste bad.

8. Buy small quantities of coffee at a time. The fresher, the better, so don’t let it sit in the cupboard for weeks.

9. Coffee made by infusion, as in the Sowden SoftBrew™ system, is the simplest, the perfect way, to get a great cup of good tasting coffee…and so flexible, you really can make it just the way you prefer!

Simple tips from George Sowden for making a great cup of coffee. So how do we get to that perfect cup?

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To understand how radical the new collection of homeware by legendary Milanese designer George Sowden is you simply have to take it off the shelf and use it. The functionality of these objects is incredibly intuitive: perfect weight, great ergonomics, poetic flair and a bit of basic street intelligence…You take the object in your hands and immediately feel comfortable doing what you’re supposed to with it; pure porcelain plates stack with a satisfying clunk, bowls have a generous edge to grip, the feel of the mug in your hand makes you feel even more at home, the SoftBrew™ coffee maker stands out amongst fussy single-capsule machines and fragile glass pots as a startlingly high-tech but primitive tool, invented by Sowden to give you the most direct and unadulterated experience of freshly roasted coffee beans, and your SoftBrew™ teapot maintains the timeless simplicity of the ceramic teapot while greatly simplifying the ritual of preparing perfect loose leaf tea by introducing a discrete piece of micro-engineering into its heart.

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SOWDEN GJS s.r.l.

Corso di Porta Nuova 46

20121 Milano, Italy

Tel: +39 02653089