aaa tourism

Product Catalogue2010Featuring STARS, State Guides, Accommodation Guide, Tourist Park Guide, New Zealand Guide, Online,Boutique Accommodation Guide, Marketing, & Distribution

Peter Blackwell

CEO

Club Tourism Publishing

Welcome!

n exciting year lies ahead for the team at

AAA Tourism and for you. With all the

technical partnership and merge issues

with AA Tourism in New Zealand largely

dealt with, we can now concentrate

building the future of the business and

what that will deliver for you. We have a

strong production platform in place allowing the

development of a larger range of quality travel

publications with new distribution channels. Our

continued partnership with the Australian Autoclubs

means we have direct access to the 6.5million club

members and now combined with 1.2million

members in New Zealand, your business is truly

marketed to a large audience.

We are also committed to developing a strong online

presence that drives users direct to you. This means

an enhanced AAA Tourism website and an online

marketing strategy designed to position the site as

a one stop shop for consumers planning or booking

their next short break or holiday.

We are excited by what we can offer you and look

forward to working with you in every way to ensure

your business grows. I welcome any feedback and

value you as a client of our business.

Remember, take every opportunity to fi ll your guests

with the desire for your region and to explore – we are

all advocates in this industry and it helps to share your

enthusiasm and passion for it.

Pete

A

AAA Tourism 02

STARS 06

Marketing Support 08

Accommodation Guide 10

Tourist Park Guide 14

State Guides 18

Boutique Accommodation 22

New Zealand 24

Online 26

Distribution 32

1Photographs: Above – Freycinet NP © Tourism Australia/Connections Cover – © Tourism Australia

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AAA Tourism has a long and reputable history producing tourism publications and managing the Australian STAR Rating Scheme on behalf of Australia’s Auto Clubs.

Now, in partnership with the New Zealand Automobile Association’s Tourism business, we are proud to offer you a number of new and exciting print and web opportunities.

We are able to offer you cost-effective marketing and advertising options, which will expose your business to a larger, more targeted audience.

AAA Tourism is committed to you.

We invite you to partner

with us as we build

targeted consumer-

friendly tools to help

grow the domestic

drive market and the

inbound New Zealand

market.

WhyAAA Tourism?

Twelve Apostles © Tourism Australia

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Performance Excellence

Set the standard of excellence in

tourism publishing by offering value,

delivering results and producing

inspirational guides and websites.

Leadership

Be a driver of domestic tourism, creating

a vision for Australia as a destination and

motivating more Australians to explore

their own country.

Customer Service

Build strong relationships with our clients,

encouraging engagement and effective

two-way communication.

Education & Knowledge

Educate our clients to help them

understand their marketplace, offering

tourism-related information and

product knowledge.

Consumer Engagement

Develop industry partnerships and

distribution channels to bring new

audiences to our clients.

Our goals are:

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Working closely with AAA Tourism, the Auto Clubs are market leaders in the provision of accommodation and travel information. The size of the audience we reach is signifi cant – with the seven trusted Australian Automobile Club brands, we have access to 6.5 million Auto Club members.

Now, along with the New Zealand Automobile Association’s 1.2 million members, the combined membership audience alone totals 7.7 million.

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Establishes AAA Tourism as a consumer brand

Is committed to building the AAA Tourism brand identity

Markets the brand to both consumers and industry

Builds stronger partnerships and relationships

Our 2010 program is a fully integrated print and digital program that:

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Guides

Our suite of 11 guides totals more

than 1.3 million copies and includes:

• Fresh, new-look national guides

– Accommodation Guide & Tourist Park Guide

• Consumer-friendly, easy-to-read listings

• Dedicated State Guides

• A dedicated Boutique Accommodation Guide

• A New Zealand-distributed guide

We are printing more copies and have

increased our distribution, with more

outlets, including:

• Auto Club branches nationally

• Accommodation providers

• Visitor Information Centres

• Tourist attractions

Tourist Park Guide 09The Offi cial Guide to STAR Rated Accommodation

Over 2,300 places to stay!

Tourist Park G

uide09

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We offer a two-pronged web strategy that provides

us with the opportunity to have targeted campaigns

directed at both Auto Club members and independent

travellers. This includes:

• Exposure across the seven Auto Club websites.

• A dedicated national website www.aaatourism.com.au,

supported by a fully integrated marketing campaign

e.g. Google AdWords and online advertising.

• New products and services e.g. Hot Travel Deals,

online reservation system.

• The introduction of destination content, touring routes

and suggested itineraries to provide consumers with a

one-stop shop for planning their next drive holiday.

• Access to the highly successful NZAA website, which

in 2008 consistently ranked as the #1 travel information

website in New Zealand based on page impressions.*

Websites

Reporting

Our reporting offers greater value and transparency

including:

• An e-newsletter to keep you up-to-date with relevant

market, industry and product/service details.

• Access to regular website reports for all advertisers.

• A client portal to allow advertisers to update website

listing information and view listing-specifi c statistics.

*Neilsen Netratings

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STAR Rating Membership

provides you with a

valuable marketing tool to

help drive more customers

to your door. The STAR

Rating itself can assist

you in branding and

positioning your property.

The Australian STAR Rating Scheme is managed

by AAA Tourism on behalf of Australia’s Auto Clubs,

certifying STAR Ratings to approximately 10,000

properties across Australia.

The Scheme is made up of ten accommodation

categories covering all types of accommodation

from Hotels, Motels, B&Bs, Guesthouses, Tourist

Parks, Self-Catering, Apartment Hotels, Resorts,

Backpackers and Houseboats. Each is assessed

according to category-specifi c standards covering

three key areas of assessment: Facilities & Services,

Cleanliness, Quality & Condition.

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STAR Rating Membership

“

”

AAA Tourism provides an important element to my

business, Motel Ningana. Without a STAR Rating, a

property lacks the critical certifi cation essential to

every successful tourism business. STAR Ratings are the

only way to accurately describe the level of facilities

and amenities available at a property to ensure the

customers’ expectations are met.

Phil and Joan Matchett,

owners Motel Ningana

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STAR Facts

• 95% of travellers are aware of STAR Ratings

• 87% of travellers consider STAR Ratings useful

• More than 8 out of 10 travellers use the STARS

when selecting a place to stay Source: Research Now 2009, Colmar Brunton 2007

Membership Benefi ts

• A licence to use an offi cial STAR Rating

• Regular STAR Rating assessment

• Certifi cate and window decal to display STAR Rating

• Regular STAR News industry e-bulletin

FREE Additional Benefi ts

• Property listing on AAA Tourism and all seven Auto

Club websites

• A standard listing in either the national

Accommodation Guide or national Tourist

Park Guide

• A standard listing in your relevant state publication

• Exclusive member-only advertising rates and

opportunities in our guides

Why be STAR Rated?

Travellers trust STAR Ratings. The “STARS” are the internationally

recognised quality assurance symbol for accommodation and

provide travellers with confi dence that the property they are

booking has been independently assessed.

How can you become STAR Rated?

Contact our sales team and have them guide you through

becoming a STAR Rated property.

P: (03) 8601 2274 • E: [email protected]

For more information or to download the STAR Ratings Standards and

Guidelines, visit www.aaatourism.com.au

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What you can expect from us in

the coming year:

Consumer and trade market activity

In 2008 we commenced a targeted consumer

marketing campaign including PR, marketing and

advertising. Key channels included in-fl ight

magazines, key travel magazines and Reader’s

Digest. In the past we have advertised the STAR

Rating Scheme to raise consumer awareness

and trade knowledge, and we will continue to

advertise the Scheme and various publications

and websites through key consumer and trade

media channels.

Online advertising: Google AdWords and display advertising

With the development of a new AAA Tourism

consumer-focused website, we need to ensure

we are visible to the online travel community. The

website will be optimised to rank highly within a

search on Google, the visibility and awareness

enhanced with paid advertising.

Marketing support

Everyone dreams of a great holiday, and by choosing STAR Rated you can turn that dream into reality. STAR Rated properties are comprehensively assessed against over 300 criteria, ensuring that your holiday accommodation is exactly what you expected.To learn more about STAR Ratings please visit starratings.com.au.

Trust in the STARS for your dream holiday experience

Green STAR Accreditation was

developed in partnership with

Green Globe www.greenglobe.org

and provides a stepping stone to

their global certification system.

*Assessment fee is non-refundable in the event that

the property fails initial Green STAR audit.

Green STAR Accreditation rewards accommodation providers who embrace environmentally friendly

practices. Properties committed to energy efficiency, water minimisation, waste minimisation and

encourage guests to follow suit.

Green STAR Accreditation costs $225 per annum.

Start to make a difference, call 03 8601 2274 and join Green STAR today!

For further information

regarding Green STAR

Accreditation, please phone

03 8601 2274 or email

[email protected]

Enhance your STAR Rating, become Green STAR

Accredited and make a business decision that delivers

real benefits to both you and the environment.

Green is the new Black

Everyone dreams of a great holiday, and by cdream into reality. STAR Rated properties are comprehensively aensuring that your holiday accommodation is To learn more about STAR Ratinggs s ppppleease visit

Approximately 10,000 properties are part of the

Australian STAR Rating Scheme.

AAA Tourism’s STAR Rating Membership provides

a complete STARS marketing package to help

‘drive customers to your door’.

Contact AAA Tourism to receive an information kit.

Phone: 03 8601 2274

Email: [email protected]

Website: www.aaatourism.com.au

*AAA Tourism is a proud supporter of Accommodation Getaways Victoria.

Driving customers to your door

© www.australiasgoldenoutback.com

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Communication

We want to keep you regularly up to date with

the information relevant to the growth of your

business.

Each month we will look to include industry,

product and service updates, advertising

requirements/deadlines and insights into new

opportunities and developments we are

undertaking. We will also update you with any

new key partnership or relationship channels

created and, in time, our own website

performance and tracking.

Research

Critical to any product and service success and

development is consumer feedback. AAA Tourism

is committed to ensuring the quality and usability

of all our products are regularly reviewed. All 2010

publications will contain a reader survey and

responses will be used to evaluate new features

and improvements for the 2011-and-beyond

product range.

Building and improving industry relationships and partnerships

We will continue to support a number of industry

groups via conference sponsorship and

attendance as well as looking to develop and

enhance other key industry relationship channels.

By understanding individual strategic objectives,

AAA Tourism aims to work alongside you in order

to assist you in meeting those objectives where

relevant. We want to maximise the visibility and

accessibility of your business – achieving greater

distribution channels with relevant industry players

will help achieve this.

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AccommodationGuide

The national

Accommodation Guide,

now in its 85th edition,

is still the most

comprehensive national

guide to accommodation,

including everything from

Hotels, Apartments,

Motels, Self-Catering, B&Bs

and Guesthouses.

It is the only offi cial guide

to STAR Rated

accommodation across

Australia and continues to

dominate the market.

© DavidWallPhoto.com

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Features & Facts

• Market-leading product.

• Loyal regular users - 45% of users update their

guide annually and 37% every two years.

• Trusted branding of the State Auto Clubs.

• Fresh, consumer-friendly listings incorporating key

symbols to denote amenities.

• Greater business exposure with increased quantities

and broader national distribution.

• Directly marketed to the 6.5 million Australian

Auto Club members.

The value of the national visitor market*

• The national visitor market is worth approximately

$74 billion, which comprised 233 million visitors

and 446 million visitor nights for the year ended

June 2007.

• Domestic day trips accounted for 147 million visitors

and $14 billion in expenditure.

• Domestic overnight trips accounted for 77 million

visitors for a total of 289 million nights.

• International visitors accounted for 8 million visitors

for a total of 157 million nights.

“Our guests use a mix of print and online tools to

source and book accommodation. The national

Accommodation Guide allows travellers to fi nd our

property whilst on the road and call us to ensure they

can get the best available rate.

”Darran and Cellina Little,

Comfort Inn & Suites Blazing Stump

2009 “Comfort Franchisee of the Year” Choice Hotels Australasia, 2008 Victorian Tourism Awards Finalist

*Tourism Australia

Printed Quantity

• Nationwide 230,000 copies

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438 [In room facilities are listed between brackets] • Refer to page 10 for a definition of Amenity symbols

Pop 2995 • 110km N Sydney • Map on pg 77, ref D7

Surrounded by water with lake Munmorah to the north, Budgewoi lake to the south

and the Pacific Ocean to the east.

Budgewoi NSW 2262

• Air-conditioning• 25-metre heated pool• Gym• Tennis court• Lagoon pool• Mini putt• Golf driving net• BBQ area• Underground parking• 2 & 3-bedroom

self-service apartments• Spa pool• Sauna• AUSTAR

136 Marine Parade BudgewoiPhone: 0-2-4390 4136 Email: [email protected] Web: www.paradisecove.com.au

PREMIER LUXURY BEACHFRONT

Reservations 0800 843 2683

PARADISECOVE

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& quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08.Bus and campervan parking. Swimming/spa pool. Studio, 1-brm & 2-brm,refurbished. Studio, 1-brm & 2-brm, refurbished 2007/08. Refer Display

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ZZZZZ PARADISE COVE20 Spencer St, Budgewoit 8603 9226 Email: [email protected] 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.In a very quiet cul-de-sac 200m from main road,13 quality quiet self-contained units. Studio, 1-brm

& quality quiet self-contained units. Studio, 1-brm & 2-brm, refurbished 2007/08.Bus and campervan parking. Swimming/spa pool. Studio, 1-brm & 2-brm,refurbished. Studio, 1-brm & 2-brm, refurbished 2007/08. Refer Display

ZZZ COMFORT SMART MOTEL,20 Lake St, Budgewoi t 8603 9226 Email: liz@b&b.com.au 47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.

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20 Lake Rd, Budgewoit 8603 9226 Email: [email protected] 150 sites, pwr-site oo $21-$25zzz 8 v, 2 bedrm 00 $66-$99zz 5v, 1 bedrm 00 $50-$75.In a very quiet cul-de-sac 200m from mainroad, 13 quality quiet self-contained units.Studio, 1-brm & quality quiet self-containedunits. Studio, 1-brm & 2-brm, refurbished2007/08. Bus and campervan parking.Swimming/spa pool. Words Words Words. Busand campervan parking. Words.pool. WordsWords Studio, 1-brm. Words Words Words.BusWords Studio, 1-brm. Words Words Words.www.snapperrock.com.au

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$ DUDAA HOLIDAY PARK, 237 Thornton Rd ......................refer Munderlla

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Set in very quiet suburban street, very close to town with easy access.

You will be assured of a comfortable stay in our homely, spacious andspotlessly clean units or backpacker lodge.

Easy stroll to town, supermarkets and park.

20 Spencer St, Budgewoi Ph/Fax: 02 8603 1261 Email: [email protected]

Great value for families and groups $62 - $120 (2

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• Custom-designed to suit your

needs, display advertisements

can be created by our in-house

graphic designers.

If you wish to design and

supply your own advertisement,

please refer to the specifi cations

which our representative will be

able to supply.

Available as:

• Double page

• Full page

• Half page

in two sizes:

a vertical or a horizontal shape

• 1/3 page

• 1/6 page

Display advertising

• Nationwide

230,000 copies

Distributed via

• The members of the

Auto Clubs of Australia

• Tourism industry

advertisers

• Key tourist locations

• Visitor Information

Centres

Printed quantity

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Prices include GST and may be subject to change - please check before booking 439

Pop 1093 • 242km N Sydney • Map on pg 76, ref B8

Highway service centre at the junction of the Myall and Crawford Rivers, the

jump-off point for touring the Myall Lakes and surrounding forests.

Bulahdelah NSW 2423

Pop 2183 • 263km SW Sydney • Map on pg 87, ref F6

A small village dating back to the 1830s, which has developed a thriving tourist

trade in arts & crafts, and collectables

Bungendore NSW 2621

See Blue Mountains Region

Bullaburra NSW

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$21-$25 �� 8 v, 2 bedrm 00 $66-$99 �� v, 1 bedrm 00 $50-

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ZZZZZ SECRET GARDEN BED & BREAKFAST,20 Morris St, Bulahdelah t 8603 9226Email: liz@b&b.com.au www.lizb&b.com.au • 3 rooms

Tariff: OO $100-$125, O $15, 2-brm $185 (up to 6). In a very quietcul-de-sac 200m from main road, 13 quality quiet self-contained units. Studio,1-brm & 2-brm, refurbished 2007/08. Bus and campervan parking. Swimming/spapool. Words Words Words. Bus and campervan parking. Words.pool. Words Words

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ZZZz PEACEFUL SPOT TOURIST PARK,2022 Upper Myall St, Bulahdelah t 8603 9226Email: liz@b&b.com.au �� 150 sites, pwr-site oo

$21-$25 �� 8 v, 2 bedrm 00 $66-$99 �� v, 1 bedrm 00

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$25 �� 8 v, 2 bedrm 00 $66-$99 �� v, 1 bedrm 00 $50-$75.

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ZZZZ COMFORT BED & BREAKFAST,20 Spencer St, Melbourne t 8603 9226 Email: liz@b&b.com.au47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.

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ZZZ MERCURE LAKE SYDNEY HOTEL20 Macademia St, Bungendoret 8603 9226 Email: [email protected] rooms Tariff: OO $200-$225, O $15, 2-brm$185 (up to 6). In a very quiet cul-de-sac 200mfrom main road, 13 quality quiet self-contained units.Studio, 1-brm & 2-brm, refurbished 2007/08. Busand campervan parking. Swimming/spa pool. WordsWords Words. Bus and campervan parking.www.lakesydney.com.au

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ZZZZ BARRYS MOTEL,110 Spencer St, Bungendore t 8603 9226 Email: liz@b&b.com.au47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.

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ZZZZ RUMMIKUB CARAVAN PARK20 Spencer St, Melbournet 8603 9226 Email: [email protected] 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm00 $50-$75. In a very quiet cul-de-sac 200m frommain road, 13 quality quiet self-contained units.Studio, 1-brm & 2-brm, refurbished 2007/08. Busand Studio, 1-brm & 2-brm, refurbished.www.rummikub.com.au

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20 Macademia St, BungendorePh/Fax: 0-7-856 3785

RESERVATIONS: 0800 000 071

9 comfortable ground-floor units - studio, 1 & 2-bedroom • Quiet clean units • Spa pool

• 2 minutes to shopping centre - Bungendore Gardens • 5 minutes to town centre

• Tranquil environment with sculpture features • Special rates for senior citizens & RSA members

Email: [email protected] www.lakesydneyhotel.com.au

Lake Sydney Hotel

ZZZ BY THE LAKE MOTELS,212 Spencer St, Bungendore t 8603 9226 Email: liz@b&b.com.au47 rooms, 1, 2, 3-brm. Tariff: OO $200-$225, O $45.

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$ DUDAA RESORT, 237 Thornton Rd ................................refer Munderella

• Available as:

• Highlighted Photo Listing77mm wide x 48mm high

Includes:

• STAR Rating (if applicable)

• Photograph/image

• Up to 4 franchise logos

• Name, contact & tariff details

• 50 words

• Up to 12 amenity symbols

• Photo Listing77mm wide x 32mm high

Includes:





• 40 words


• Enhanced Listing77mm wide x 24mm high

Includes:




• 30 words


• Standard Listing

77mm wide x 15mm high

Includes:


• Name & contact details

• Tariff details


Template advertising

STAR Rated members receive a free standard listing in both the State Guide

and the national Accommodation Guide or Tourist Park Guide as part of their

membership. To advertise or upgrade your listing in the national Accommodation

Guide or Tourist Park Guide, you need to fi rst advertise or upgrade your listing in

the State Guide.

14

“

The national Tourist

Park Guide continues

to be the most

comprehensive guide

to tourist/caravan

parks in Australia with

its wide distribution

and detailed property

listings.

The guide is used and

trusted by younger

couples, affl uent

families and the many

‘grey nomads’

seeking adventure.

Tourist Park Guide 09The Offi cial Guide to STAR Rated Accommodation

Over 2,300 places to stay!

Tourist Park G

uide09

As Australia’s leading tourist park directory,

advertising in the national Tourist Park Guide

forms an integral component of our

communication strategy.

Andrew Daff, Lane Cove River Tourist Park

National Tourism Award Winner 2009 - Best Tourist/Caravan Park

”

Tourist ParkGuide

14 © DavidWallPhoto.com

15

Features & Facts

• Market-leading product with a loyal user audience.


• Australia’s most comprehensive guide to tourist/

caravan parks.

• Fresh, consumer-friendly listings incorporating

key symbols to denote amenities.

• Directly marketed to the 6.5 million Australian

Auto Club members.

• Detailed STAR Rated tourist park and leisure

information.

The value of the Caravan & Camping

market in 2008*

• Caravan & Camping accounted for 8.3 million

domestic visitors and 39.6 million visitor nights.

• Caravan & Camping accounted for 336,000

international visitors, (10% from NZ) and

4.6 million nights.

• Older age groups (55 to 59 years & 60 years

and over) have shown the largest growth in this

market domestically, growing at an average

annual rate of 6%.

• 29% of the domestic market travel as an adult

couple and 28% as a family group.

*Tourism Australia

Printed Quantity


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438 [In room facilities are listed between brackets] • Refer to page 10 for a definition of Amenity symbols

Pop Nominal • 5449km NW Brisbane • Map on pg 202, ref c7

Dramatic sandstone formations and pockets of pristine native rainforest – similar to

Carnarvon Gorge.

Cania Gorge QLD

Pop Nominal • 1009km NW Brisbane • Map on pg 202, ref B2

The small town of cape Hillsborough, within the national park, received its name

from Captain Cook. National Park includes Wedge Island.

Cape Hillsborough National Park QLD

Pop 725 • 80km S Brisbane • Map on pg 202, ref C7

This former timber town has a quaint village charm.

Canungra 4275

* Close to the sandstoneformations

* Motel units

* Tourist flats and cabins

* 48-bed lodge

* Campervans - hardstandings and drivethrough sites available

* Accommodation rangingfrom $15pp to $125double

FACILITY UPGRADE 2007/2008

RESERVATIONS: 0800 422 674

2175 Cania Rd, Cania Gorge, QLD Ph: 0-7-345 6240 Fax: 0-7-345 6241Email: [email protected]

www.allseasonscania.com.au

ALL SEASONS H O L I D A Y P A R K

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ZZZZ ALL SEASONS HOLIDAY PARK2175 Cania Rd, Cania Gorget 8603 9226 Email: [email protected] 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrmoo $50-$75. In a very quiet cul-de-sac 200m frommain road, 13 quality quiet self-contained units.

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ZZZZZ COSY CORNER HOLIDAY PARKWedge Island, Cape Hillsborought 8603 9226 Email: [email protected] 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrmoo $50-$75. In a very quiet cul-de-sac 200m frommain road, 13 quality quiet self-contained units.

13 quality quiet self-contained units. 13 quality quiet self-contained units. Studio,1-brm & 2-brm, refurbished 2007/08. Bus and Studio, 1-brm & 2-brm,refurbished. 13 quality quiet self-contained Refer Display.

HOLI

DAY

PARK

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ZZZ CANIA ROCKS TOURIST RETREAT & CARAVANS,154 Park Rd, Cania Gorge t 8603 9226 Email: liz@b&b.com.auzzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99zz 5v, 1 bedrm oo $50-$75

HOLI

DAY

PARK

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ZZZZZ CAPE HILLSBOROUGH CARAVAN PARK,154 Park Rd, Cape Hillsborough t 8603 9226Email: liz@b&b.com.au zzz 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75

HOLI

DAY

PARK

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CANUNGRA VISITOR INFORMATION CENTRE,12 Kidstaon St, Canungra t 1300 881 164 Historical Society Open: Daily 9.30am-4pm. Closed Christmas Day, New Years Day & Good Friday

INFO

RMAT

ION

Z

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ZZZZZ CAPE HILLSBOROUGH CAMPING,20 Spencer St, Cape Hillsborough t 8603 9226Email: liz@b&b.com.au www.lizb&b.com.au • zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo$50-$75. In a very quiet cul-de-sac 200m from main road, 13 quality quietself-contained units. 13 quality quiet self-contained units. 13 quality quietself-contained units. Studio.

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CAM

PGRO

UND

$ DUDAA HOLIDAY PARK, 237 Thornton Rd ..................refer Cosy Corner

• Custom-designed to suit your

needs, display advertisements

can be created by our in-house

graphic designers.

If you wish to design and

supply your own advertisement,

please refer to the specifi cations

which our representative will be

able to supply.

Available as:

• Double page

• Full page

• Half page

in two sizes:

a vertical or a horizontal shape

• 1/3 page

• 1/6 page

Display advertising

• Nationwide

180,000 copies

Distributed via

• the members of the

Autoclubs of Australia

• Tourism industry

advertisers


• Visitor Information

Centres

Printed quantity

17

Set in very quiet suburban street, very close to town with easy access.

You will be assured of a comfortable stay in our homely, spacious andspotlessly clean units or backpacker lodge.

Easy stroll to town, supermarkets and park.

20 Spencer St, Cardwell Ph/Fax: 07 4075 8636 Email: [email protected]

Great value for families and groups $62 - $120 (2

Cottage CampCottage Camp

C

QU

EE

NS

LA

ND

Prices include GST and may be subject to change - please check before booking 439

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ZZZZZ RAINFOREST RETREAT PARK,154 Park Rd, Cape Tribulation t 8603 9226Email: liz@b&b.com.au zzz 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75

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YOUR HOME FROM HOME AT WEDGE ISLAND, CAPE HILLSBOROUGH

• Quiet family holiday park • 80 metres to beautiful

surf beach • Covered BBQ dining area,

• Adjacent to children’s playground and sports field

• Handy to RSA, shops, golfcourses and sports venues

• Courtesy pick-up from airportor bus depot on request

• Games room & internet kiosk

40 Outback Road Ph 07 575 5899Wedge Island Fax 07 575 5670Cape Hillsborough Email [email protected] www.cosycorner.com.au

ZZZZ CAPELLA TOURIST PARK,347 Upper Park Rd, Capella t 8603 9226 Email: liz@b&b.com.auzzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00 $66-$99zz 5v, 1 bedrm oo $50-$75

TOUR

IST

PARK

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Pop 101 • 1867km N Brisbane • Map on pg 201, ref C2

Located in World heritage rainforest with coastal views

Cape Tribulation 4873

ZZZz WILD PIG TOURIST PARK

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2012 Cape Rd, Cape Tribulationt 8603 9226 Email: [email protected] 150 sites, pwr-site oo $21-$25zzz 8 v, 2 bedrm 00 $66-$99zz 5v, 1 bedrm oo $50-$75.In a very quiet cul-de-sac 200m from mainroad, 13 quality quiet self-contained units.Studio, 1-brm & quality quiet self-containedunits. Studio, 1-brm & 2-brm, refurbished2007/08. Bus and campervan parking.Swimming/spa pool. Words Words Words. Busand campervan parking. Words.pool. WordsWords Studio, 1-brm. Words Words Words. BusWords Studio, 1-brm. Words Words Words. Buswww.wildpigholidaypark.com.au

ZZZZ SALTWATER HOLIDAY PARK

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2012 Crocodile Rd, Cape Tribulationt 8603 9226 Email: [email protected] 150 sites, pwr-site oo $21-$25zzz 8 v, 2 bedrm 00 $66-$99zz 5v, 1 bedrm oo $50-$75.In a very quiet cul-de-sac 200m from mainroad, 13 quality quiet self-contained units.Studio, 1-brm & quality quiet self-containedunits. Studio, 1-brm & 2-brm, refurbished2007/08. Bus and campervan parking.Swimming/spa pool. Words Words Words. Busand campervan parking. Words.pool. WordsWords Studio, 1-brm. Words Words Words. BusWords Studio, 1-brm. Words Words Words. Buswww.saltwater.com.au

HOLI

DAY

PARK

Pop 796 • 955km NW Brisbane • Map on pg 202, ref D6

Centrally located in the Central Highlands, Gemfields and Coalfields regions.

Pole murals and scenic drives are a feature.

Capella 4273

$ DUDAA HOLIDAY PARK, 237 Thornton Rd ......................refer Munderlla

Pop 1250 • 1533km NW Brisbane • Map on pg 201, ref D6

Gateway to Hinchinbrook Island Region.

Cardwell 4849

RAINFOREST & REEF VISITOR INFORMATION CENTRE,12 Kidstaon St, Canungra t 1300 881 164 Historical Society Open: Daily 9.30am-4pm. Closed Christmas Day, New Years Day & Good FridayThe progressive breakaway towed umpteen campervans. The mat relax one familyholiday. Mats sunshine five long lunch, and lovely fluffy bunny perused five trailers.Mark easily swimming slightly progressive beaches, then two eat and drink

INFO

RMAT

ION

ZZZZZ CARDWELL CAMPING,2451 Beach Drive, Cardwell t 8603 9226Email: liz@b&b.com.au www.lizb&b.com.au •

zzz 150 sites, pwr-site oo $21-$25 zzz 8 v, 2 bedrm 00$66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quiet cul-de-sac200m from main road, 13 quality quiet self-contained units. 13 quality

quiet self-contained units. 13 quality quiet self-contained units. Studio.

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CAM

PGRO

UND

ZZZZZ CARDWELL BEACH CAMP,2451 Marine Drive, Cardwell t 8603 9226 Email: liz@b&b.com.auwww.lizb&b.com.au • zzz 150 sites, pwr-site oo $21-$25 zzz 8v, 2 bedrm 00 $66-$99 zz 5v, 1 bedrm oo $50-$75. In a very quietcul-de-sac 200m from main road, 13 quality quiet self-contained units.13 quality quiet self-contained units. 13 quality quiet self-contained units. Studio.

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CAM

PGRO

UND

Available as:

• Highlighted Photo Listing77mm wide x 48mm high

Includes:





• 50 words


• Photo Listing77mm wide x 32mm high

Includes:





• 40 words


• Enhanced Listing77mm wide x 24mm high

Includes:




• 30 words


• Standard Listing

77mm wide x 15mm high

Includes:


• Name & contact details

• Tariff details


Template advertising

STAR Rated members receive a free standard listing in both the State Guide

and the national Accommodation Guide or Tourist Park Guide as part of their

membership. To advertise or upgrade your listing in the national Accommodation

Guide or Tourist Park Guide, you need to fi rst advertise or upgrade your listing in

the State Guide.

18

The State Guides have been designed in

response to consumer research. They will

provide all the information a traveller needs

to plan their trip and experience the best

that each State and region has to offer.

By focusing on each State individually, our

aim is to inspire more travellers to visit your

region and your business.

The NEW range of Auto Club State

Guides will be targeted at the drive market,

aimed at growing the massive 4.3

million domestic touring holidays* per

year, encouraging travellers to stay longer

and spend more!

*Tourism Australia 2007

In 2010 we will be producing a dedicated guide for

each of the seven States. These guides will seek to

“uncover” each of the State’s key strengths and will

include touring routes, suggested itineraries and

extensive mapping.

State Guides

NEW


19

Features & Facts


• New and unique destination editorial.

• Detailed mapping of the state and key regions.

• Suggested touring routes and sample itineraries.

• Consumer-friendly – easy-to-read accommodation

listings.

• The most comprehensive guide of places to stay

within each State.

• Highlights key things to see and do within each State.

The value of the domestic drive market*

• There were 4.3 million domestic leisure touring-by-car

trips for the year ended 2007.

• 63% of touring-by-car holidays were interstate trips.

• 63% stayed in a hotel, motel, caravan park or camping

ground.

• The average trip expenditure per person on a touring

holiday was $1,040 – double the average domestic

spend of $593.

*Tourism Australia 2008

Vera Skepev, owner, Best Western

Garden City Motel and Best Western

Central Motel & Apartments

Print media is certainly still a powerful

form of marketing, and when combined

with online media, it is the best way to

reach the domestic touring market.

Certainly, customers use the guide as

their main resource when on a driving

holiday.

”

“

20

The heart and soul of Sydney is its extensive harbour, spar

recreational vessels on sunny days. In addition to its pract

Sydney Harbour is a playground for sailing, swimming, pic

many of the city’s major attractions are located on or near

with its distinctive bays and coves. There are of course a

and opera house quite nearby as well…Sydney& surrounds Harbour and City

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aceped quasit verovidicae earchil

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venectur sequias piendiscia dollesen-

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conesto temquid event deliqua tecatia

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vollanis maiorro vitasperum et accust,

id maiosti rest offi ci sam quam qui

ut exceaquia consed exerupt aspero

ipsandit, ipsaped isquis ad

City Centre eliquodio to debit, in

peresto blant aciatur raes voluptia do-

loritem et est vel ipitaspe maxim quidus

magniet re pa duciissitae volectaquod

que eum re eatinci psuntib usdaeria di

repudae.

Inner City

Ucimos mintionseque santorit repudae

dellesto optaquo iunt evendae expli-

gentium de sant, optis illiqui ommodit

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dolupta turepratem seque quam, quae.

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voluptus, to consequis ressimus atis

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sus.

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Photographs:

Main: aut di as ulparcim ipsa sapicab oribea

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witwith ih its ts distinctive bays and co

dand operaera hho houseuseuse ququ quititeiteiteite nenenene ne barbarbarbarbarby ay ay ay ay ay s ws ws ws ws wellellellellell……

Harbour and City







luptamus ni aut aborenda dolore milla

arciet ernatiatis aut ius nes accus qui

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venectur sequias piendiscia dollesen-

ist liquas denimus cidelib usapeles

et quo moloren imenit pos coriorro

ese volorem odiciet eicillendant eum

facil moditincimil eiusanima volupta-

tio corit autempo resecus nos quo

coris illautam eaquam autem ea debit

ullendandent omnisciet maxime mo

conesto temquid event deliqua tecatia

abo. Lestiae laborum isque nonem

endaecto deleniande nullat.

Darling Harbour atusanis aut di as r

ulparcim ipsa sapicab oribea denis

que pero in rati sum esse conem

sam enimetus, opta volum vollest

qui que comnihilicit re, sit dero te vit

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vollanis maiorro vitasperum et accust,

id maiosti rest offi ci sam quam qui

ut exceaquia consed exerupt aspero

ipsandit, ipsaped isquis ad

City Centre eliquodio to debit, in

peresto blant aciatur raes voluptia do-

loritem et est vel ipitaspe maxim quidus

magniet re pa duciissitae volectaquod

que eum re eatinci psuntib usdaeria di

repudae.

Inner City

Ucimos mintionseque santorit repudae

dellesto optaquo iunt evendae expli-

gentium de sant, optis illiqui ommodit

aturestiatet eum eost eatur simperfer-

um explaudi occabore ilitatquas sediti

dolupta turepratem seque quam, quae.

Pis id quodipsum id maiost inus.

Paddington Endam dolorist, saped

ma dolupta venimus, quiandel es et

voluptus, to consequis ressimus atis

audaeperum acerro conem eos aces-

sus.

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ex eum remolenis volore everchit

ventius sequas dunto dolor maiorum

ipsamenim acepro omnimen ienihit

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poreratio. Nam dolore sinciat iossunt

otatet occaborit ullabor adis sapienti is

Photographs:

Main: aut di as ulparcim ipsa sapicab oribea Opposite, left: que pero in rati sum esse conem Opposite, right: opta volum vollest qui que com-

42

Victoria’s attractions are a feast for all senses. The diverse landscape, townships and experiences throughout this compact action-packed state will encourage you to try new things and revisit old favourite

Attractions

• NSW ...230,000 copies

• QLD ....175,000 copies

• VIC .....160,000 copies

• SA ......100,000 copies

• TAS ....100,000 copies

• WA .....100,000 copies

• NT ........50,000 copies

Distributed via:

• the members of the Auto Clubs of Australia

• Tourism industry advertisers


• Visitor Information Centres

Minimum Printed Quantities

rkling and fi lled with

tical maritime uses,

cnicking and fi shing.

r this body of water

certain bridge

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sapicab oribea denis que pero in

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enimetus

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Don’t Miss

Syd

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21



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Don’t Miss

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PO BOX 345,Geloggie 2067Ph: 0410 407 [email protected]

PO BOX 345, Geloggie 2067Ph: 0410 407 [email protected]

Umpteen subways bought five extremelyideal holiday break, and one smiley andhappy quickly untangles Quark, thendogs ran away lamely, yet one sheepfights Springfield, and two trailers ranaway holidays, however five televisionsfamily one purple bureau, yet twoUmpteen subways bought five extremelyfluffy bunny sunshine, and one beach catquickly untangles sandy, then lunchSpringfield, and two trailers visitingspectacular. Umpteen family tickets.

Umpteen subways bought five extremelyideal holiday break, and one smiley andhappy quickly untangles Quark, then dogsran away lamely, yet one sheep fightsSpringfield, and two trailers ran awayholidays, however five televisions familyone purple bureau, yet twoUmpteen subways bought five extremelyfluffy bunny sunshine, and one beach catquickly untangles sandy, then lunchUmpteen subways bought five extremelyideal holiday break, and one smiley andhappy quickly untangles Quark, then dogs

Umpteen subways bought five extremelyideal holiday break, and one smiley andhappy quickly untangles Quark, thendogs ran away lamely, yet one sheepfights Springfield, and two trailers ranaway holidays, however five televisionsfamily one purple bureau, yet twoUmpteen subways bought five extremelyfluffy bunny sunshine, and one beach catquickly untangles sandy, then lunchSpringfield, and two trailers visitingspectacular. Umpteen family tickets.Springfield, and two trailers visitingspectacular. Umpteen family tickets.Springfield, and two trailers visitingspectacular. Umpteen family tickets.

Aussie Bushstay and Farm Adventures Last Resort Tours and Transport

Umpteen subways bought five extremely ideal holiday break, and one smiley and happyquickly untangles Quark, then dogs ran away lamely, yet one sheep lovely lovely Springfield,and two trailers ran away holidays, however five televisions family one purple bureau, yet twoFamily holidays bought five extremely fluffy bunny sunshine, and one beach cat quicklyuntangles sandy, then lunchSandwiches cakes and buns bought five extremely ideal holiday break, and one smiley andhappy quickly untangles Quark, then dogs ran away lamely, yet one sheep fights Springfield,and two trailers ran away holidays, however five televisions family one purple bureau, yet twoFive extremely fluffy bunny sunshine, and one beach cat quickly untangles sandy, then lunch

• Springfield, and two trailers visitingspectacular. Umpteen family tickets.





Flora and Fauna Park

1256 National Highway, Broding 2067 • Ph: 0410 407 082 [email protected] • www.floraandfaunapark.com.au

At fi rst glance, Melbourne

might seem like an orderly

world of tree-shaded

boulevards lined with elegant shops and stately architecture

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es.

www.floraandfaunapark.com.au



Each of the seven State Guides will feature information

about the key destinations and experiences within each state,

including key tourist routes, suggested itineraries, an

accommodation directory and both accommodation and

attraction advertising. AAA Tourism has put together

advertising packages to assist you in gaining the maximum

exposure for your business. Packages start with advertising in

the State Guide, which can then be replicated cost effectively in

the national Accommodation Guide and/or Tourist Park Guide.

STAR Rated members receive a free standard listing in your

respective State Guide.

22

Features & Facts


• Australia’s most comprehensive guide to

boutique accommodation.

• A guide dedicated to showing the diversity of unique

accommodation across Australia.

• Directly marketed to the 6.5 million Australian Auto

Club members.

• Promotion to both the international and domestic

markets.

Printed Quantity


NEW – The Auto Club Boutique

Accommodation Guide will be the

ideal guide for travellers who want

to experience the cosy comfort and

host interaction that B&Bs and

guesthouses offer.

Boutique Accommodation Guide

zzzz Ballina Bed & Breakfast

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20 Spencer St, Ballinat 8603 9226 • Mobile: -042047297Email: liz@ballinab&b.com.auwww.ballinab&b.com.au • Hosts: Christine & Dave

Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries.Comfortable beds ensure a good night’s sleep warmed by electric blanket& duvets.

Comfortable beds ensure a good night’s sleep warmed by electric blanket& duvets. Close to all Ballina & Coffs Harbour attractions. Country hospitalty. Comfortable beds ensure a good night’s sleep warmed by electric blan-kets & duvets. Close to all Ballina & Coffs Harbour attractions. Country hospitality.

Comfortable beds ensure a good night’s sleep warmed by electric blanket& duvets. Comfortable beds ensure a good night’s sleep warmed by elec-tric blankets & duvets. Close to all Ballina & Coffs Harbour attractions.

5 bedrooms: 3 ensuite, 2 private

$80-$110 - single, $100-$160 - doubleextra adult $25, child $20

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New South Wales – Ballina

4

a4Full

page

23*Tourism Australia 2008

The value of the Boutique Accommodation market in 2008*

• The Bed & Breakfast and Guesthouse industry

attracted 1.2 million domestic visitors in 2008 and

accounted for 3.1 million domestic visitor nights.

• Domestic Bed & Breakfast and Guesthouse visitors

spent 56% more on average per trip than all visitors,

71% more on accommodation, food and beverages.

• The Bed & Breakfast and Guesthouse

industry attracted 124,000 international

visitors in 2008 and accounted for 932,000

international visitor nights.

• International Bed & Breakfast and

Guesthouse visitors spent 33% more on

average per trip than all visitors, 55% more

on accommodation, food & beverages.

z

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si--s-

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FEATURES:

> Heated Swimming Pool

> Electric blankets and duvets

> Air-conditioned

> Horse riding

> Families welcome

> Linen provided

> Spa pool

> Smokefree rooms

> Spacious bedrooms with toiletries

> Tennis courts

> Walking distance to wineries

zzzz Armidale Bed & Breakfast

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20 Spencer St, Armidale • t 8603 9226Email: liz@armidaleb&b.com.auwww.armidaleb&b.com.au • Hosts: Christine & Dave

Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries. Comfortable beds ensure agood night’s sleep warmed by electric blankets & duvets. Comfortable bedsensure a good night’s sleep warmed by electric blankets & duvets. Close to allBallina & Coffs Harbour attractions. Country hospitality. Comfortable beds ensurea good night’s sleep warmed by electric blankets & duvets. Close to Mum’s.

6 luxurious rooms, 4 with ensuite$190-$290 - double

FEATURES:

> Heated Swimming Pool

> Electric blankets and duvets

> Air-conditioned

> Horse riding

> Families welcome

> Linen provided

> Spa pool

> Smokefree rooms

> Spacious bedrooms with toiletries

> Tennis courts

> Walking distance to wineries

zzzz Port Macquarie Bed & Breakfast

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20 Spencer St, Port Macquarie • t 8603 9226Email: liz@portmacquarieb&b.com.auwww.portmacquarieb&b.com.au • Hosts: Christine & Dave

Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries. Comfortable beds ensure agood night’s sleep warmed by electric blankets & duvets. Comfortable bedsensure a good night’s sleep warmed by electric blankets & duvets.


zzzz Coffs Harbour Bed & Breakfast

asdfghjklz17

20 Spencer St, Coffs Harbour • t 8603 9226Email: liz@coffs harbourb&b.com.auwww.coffsharbourb&b.com.au • Hosts: Christine & Dave

Aptly named, we are situated on 4 acres of farmland, nestled in landscaped gardens. Spacious bedrooms with heaters, toiletries. Comfortable beds ensure agood night’s sleep warmed by electric blankets & duvets. Comfortable bedsensure a good night’s sleep warmed by electric blankets & duvets.


Port Macquarie / Coffs Harbour / Armidale – New South Wales

REFER PAGE 4 FOR DEFINITION OF SYMBOLS 5PAGE 90 - REGIONAL MAP

Halfpage

7

aQuarterpage

24

Our exciting New Zealand

campaign is a fabulous

opportunity to get

connected with the one-

million-plus Kiwis visiting

Australia every year

– our biggest international

visitor market.

It is a combined package

of print and online

channels which will become

the essential holiday

planning tool for all

Kiwis planning a trip

across the ditch.

New Zealand Campaign

“Michael & Lyn Stephens,

Broadbeach Tourism & The Breakers

Absolute Beachfront Holiday Apartments

Kiwis are certainly our strongest international market.

Many in fact consider our properties a ‘home away

from home’. The opportunity to promote both our

business and Broadbeach as a destination directly to

the NZ market would be invaluable.

”

NEW!

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Australia’s Golden Outback is

a region of striking contrast. It

has ancient landscapes of red

outback plains







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cus qui corro ea quuntio dolestem-

por andandestis alis qui is quate

preprae nonest ut utempos disitas

esti tore eos

Lake Ballard uianti doluptas as elen-

imet ad qui tectaquam ut venectur

sequias piendiscia dollesenist liquas

denimus cidelib usapeles et quo

moloren imenit pos coriorro ese

volorem odiciet eicillendant eum facil

moditincimil eiusanima voluptatio

corit autempo resecus nos quo coris

illautam eaquam autem ea debit

ullendandent omnisciet maxime

mo conesto temquid event deliqua

Photographs:

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42

Golden Outback

zz

PO BOX 345,

Geloggie 2067

Ph: 0410 407 082

[email protected]

Umpteen subways bought five extremely

putrid Jabberwockies, and one irascible

cat quickly untangles Quark, then dogs

ran away lamely, yet one sheep fights

Springfield, and two trailers ran away

tastes Darin, however five televisions

abused one purple bureau, yet two





quite annoyingly. Umpteen putrid tickets.

zzzzCape le Grand Walking Tours


PO BOX 345, Geloggie 2067

Ph: 0410 407 082

[email protected]


putrid Jabberwockies, and one irascible cat

quickly untangles Quark, then dogs ran

away lamely, yet one sheep fights

Springfield, and two trailers ran away tastes

Darin, however five televisions abused one

purple bureau, yet two


putrid Jabberwockies, and one irascible cat

quickly untangles Quark, then dogs

Jabberwockies, and one irascible cat quickly

untangles Quark, then dogs ran away

lamely, yet one shee












quite annoyingly. Umpteen putrid tickets

tastes Darin, however five.


quite annoyingly. Umpteen putrid tickets

tastes Darin, however five.

zzzzLast Resort Tours and Transport


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439

PO BOX 345,

Geloggie 2067

Ph: 0410 407 082

[email protected]













zzzzAussie Bushstay

and Farm Adventures

Umpteen subways bought five extremely putrid Jabberwockies, and one irascible cat quickly

untangles Quark, then dogs ran away lamely, yet one sheep fights Springfield, and two

trailers ran away tastes Darin, however five televisions abused one purple bureau, yet two

Umpteen subways bought five extremely putrid Jabberwockies, and one irascible cat quickly

untangles Quark, then dogs

Jabberwockies, and one irascible cat quickly untangles Quark, then dogs ran away lamely, yet

one sheeUmpteen subways bought five extremely putrid Jabberwockies, and one irascible

cat quickly untangles Quark, then dogs ran away lamely, yet one sheep fights Springfield, and

two trailers ran away tastes Darin, however five televisions abused one purple bureau, yet

• Springfield, and two trailers ran away

quite annoyingly. Umpteen putrid

tickets tastes Darin, however five.







zzzzFlora and Fauna Park

1256 National Highway, Broding 2067 • Ph: 0410 407 082

[email protected] • www.floraandfaunapark.com.au


PO BOX 345,

Geloggie 2067

Ph: 0410 407 082

[email protected]













zzzzzKennedy Range

4WD Outback Tours


PO BOX 345,

Geloggie 2067

Ph: 0410 407 082

[email protected]













zzzzzHomesteadHighlights


www.floraandfaunapark.com.au asdfghjklz

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25

Features & Facts

• In 2008, we received 1,113,313 visitors from

New Zealand, the majority for holiday purposes.*

• In 2008, visitors from New Zealand spent $2.2 billion

on trips to Australia, spending on average $2,205

per trip.*

• Visitors from New Zealand spent 49% of their nights

outside the major gateways of Sydney, Melbourne,

Brisbane and Perth.*

Key www.aatravel.co.nz stats

• Consistently ranked the #1 travel information website

in New Zealand based on page impressions.*

• Total traffi c September 08-09*:

User sessions = 3,006,224

Page Impressions = 18,896,222.

• Dedicated ‘Travelling Australia’ section.

*Netratings site metrics research

Key Print Features

• The complete accommodation and leisure guide to

Australia, targeted specifi cally at Kiwis.

• Exclusively available to businesses who advertise in

one of AAA Tourism’s web or guide products.

• Trusted Auto Club branding of the NZAA.

• Fantastic new destination content and editorial.

• Suggested touring routes and sample itineraries.

Printed Quantity


Distribution Channels

• NZ AA Centres nationwide

• i-SITES (NZ Visitor Information Centres)

26

OnlineIn 2010, AAA Tourism will

take on a new design and

introduce great travel

planning products and

services to meet the AIM

challenge.

This is a huge undertaking

for AAA Tourism, but a

challenge we take on board

with excitement.

We commit to achieving all

required deliverables and

producing a true Australian

destination website with full

consumer marketing activity

to support it.

Our goal is to create a site

you can be proud of, that

drives business your way

and brings you results not

before achieved.

A

I

M

A travel website needs to address three key elements:

Aspiration = creating the desire to want to take a trip, to excite users to want to getaway

Information = provide all the details to make it easy to plan

Motivation = create the action – make a booking or a phone call, send an email enquiry, plan a trip

eg: www.aatravel.co.nz • homepage

All screenshots are representations of

www.aatravel.co.nz and are for display purposes

only to indicate how www.aaatourism.com.au

will be developed.

27

Working from the platform of the successful

NZAA Travel website (www.aatravel.co.nz),

the new AAA Tourism site will offer:

• Client Administration Panel

• Online reservation system

• Hot Travel Deals

• Priority listing search

• New destination content and editorial

– suggested itineraries, regional editorial etc

• Online display advertising

Features & Facts

eg: www.aatravel.co.nz • advertiser search results listing page

© Tourism Australia

28

Your STAR Rating Membership includes a free

listing on aaatourism.com.au and each of the seven

Auto Club websites, but now you can upgrade your

listing and increase the priority of your listing being

returned in searches to make it more visible to the

consumer and to work harder for you.

The table below indicates the various priority levels

and what elements each option includes.

Web listing opportunities

* UPGRADES: Priority 3 and 4 advertisers can upgrade their

listing and priority to a priority 1. Cost is $330 for a P4

or $220 for a P3.

* Standard listing features include: address, phone, email link,

full list of facilities, pdf brochure and virtual tour if supplied

* ADDITIONAL LISTING: this will launch by 31 August 2010

PLEASE NOTE:

Listings will rotate within each priority level. STAR Rated members will

still receive their FREE web listing, this is now called Priority 5.

Priority 1 Priority 2 Priority 3 Priority 4 Priority 5

SEARCH RANK RESULT 1 2 3 4 5

Info Page word count 250 250 150 150 100

Info Page image count 10 10 6 6 5

Standard listing features* ✓ ✓ ✓ ✓ ✓

Link to your Info Page off search results page ✓ ✓ ✓ ✓ ✓

Direct link to your website off your Info Page ✓ ✓ ✓ ✓

Direct link to your website off search results page ✓ ✓

AAAT’s online booking engine access and management ✓ ✓

Additional listing on accommodationguide.com.au* ✓ ✓ ✓ ✓

Instant performance tracking reporting ✓ ✓ ✓ ✓ ✓


29

As the new AAA Tourism website is currently under construction,

the examples you see of the various products and elements are

from www.aatravel.co.nz.

Client Administration

The Client Administration Panel is available to all web

advertisers. Access allows you to make instant text

changes to your own Info Page and track the

performance of your web advertising.

What’s available in the Client

Administrations Panel?

WEB STATISTICS

Track the performance of your Info

Page on www.aaatourism.com.au

HOT TRAVEL DEALS

Upload and manage hot deals

regularly

ONLINE BOOKINGS

Set up your profi le, manage inventory

rates, view current bookings

MY ADVERTISING

Make instant text and tariff updates

to your Info Page on

www.aaatourism.com.au

MY IMAGES

Update and assign images and logo to

your Info Page and Hot Travel Deals

*All AAA Tourism advertisers will receive unique

and secure login and password details to access

the Client Administration Panel.

30

Online Reservation System

Key features and benefi ts:

• It’s free to join and there are no set-up or

ongoing maintenance fees.

• It’s easy to use and set up.

• This is a great time to join – travellers are

researching online and looking to book in

advance.

• It’s easy to manage bookings – each time a

booking is made an instant email notifi cation is

sent to both you and your customer.

• It’s easy for you to track and monitor bookings

made through the Client Administration Panel.

• AAA Tourism is committed to promoting our

Online Booking Engine and to increasing the

size of your audience.

• We connect to a number of channel

management systems including SiteMinder,

Levart, Seekom and RMS (via SiteMinder)

* Online reservation system access and management is

only available to P1 and P2 web advertisers.

AAA Tourism will be introducing NZAA Tourism’s own booking engine, which has been developed

and operating on www.aatravel.co.nz for over two years. The booking engine will appear on

www.aaatourism.com.au which means users can book directly with your property and receive

instant confi rmation. The Auto Clubs are currently reviewing their booking engine to determine a

solution that works hardest for you, the industry and the Auto Club member.

eg: www.aatravel.co.nz • online reservation calendar

eg: www.aatravel.co.nz • Client Adminstration Panel log-in


31

Key Features and Benefi ts:

• Set-up is easy – just follow the simple four-step

process.

• You can review the set-up of a Hot Travel Deal

before you post it live.

• Consumers are put in direct contact with you for

booking via email or phone.

• You can set up multiple deals, packages or offers at

any one time – this allows for specials around public

or school holidays, for example.

• Hot Travel Deals are linked to the online reservation

system, so an actual booking is instant.

• Partnering with local attraction/activity providers or

restaurants is a great way to add value to an offer.

• You can add images and logos to individual Hot

Travel Deals to enhance promotion.

Want to increase your visibility to travellers who are

looking for something to do or somewhere to stay?

Hot Travel Deals allows you to set up and manage

offers, putting the consumer in direct contact with

you to make a booking. You are not charged a

commission for any sales or enquiries – it’s a

FREE service.

Hot Travel Deals

eg: www.aatravel.co.nz • Hot Travel Deals section

32

DistributionDistribution via the Australian Auto Clubs provides extensive visibility across Australia.

With more printed guides in the marketplace than ever before, new publications and

our partnership with New Zealand, your business has never been more accessible.

New in 2010 is the introduction of a number of external distribution channels.

1. Key tourist locations. 2. Visitor Information Centres. 3. Tourism industry advertisers.

million

Auto Club Members (Australia & New Zealand)

77.

State Guides

Accom Guide

TouristPark

Guide

NZ Guide

BoutiqueAccom Guide

our p

NEW!

AAA TourismLevel 3, 131 Queen StreetMelbourne, Victoria 3000Phone: (03) 8601 2274Fax: (03) 8601 2218Email: [email protected] www.aaatourism.com.au

CONDITIONS OF ADVERTISING

All advertising material submitted to AAA Tourism Pty Ltd will be subject

to advertising conditions as contained in the Sales Contract.

AAA Tourism Pty Ltd may in its discretion, and regardless of whether or

not AAA Tourism has received payment for advertising, refuse to publish

material provided by Advertisers and may at any time, whether prior to,

or after publication, cancel, reject or refuse to continue publishing any

advertisement without providing any reason for such rejection or refusal.

AAA Tourism and the AAA Tourism logo are registered Trade Marks of

Club Tourism Publishing.

© Club Tourism Publishing 2009

All Rights Reserved.

AAA Tourism Pty Ltd is a partner in Club Tourism Publishing.

ABN 54 161 815 620

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