aaai 2012 at standord
DESCRIPTION
PhD research update on mobile fitness app Endomondo and the Vickey Breslin Fitness Tweet Classification modelTRANSCRIPT
Digital Enterprise Research Institute www.deri.ie
Enabling Networked Knowledge
A Study on Twitter Usage for Fitness Self-Reporting via Mobile
Apps
Ted Vickey
Digital Enterprise Research Institute www.deri.ie
Enabling Networked Knowledge
WHO WHAT WHY HOW
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WHO
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Enabling Networked Knowledge
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WHAT
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My PhD is researching exercise and
technology, because I want to find out if the
use of online social networking increases
exercise adherence and motivation so that
developers can create more persuasive
applications that allow a person to
become healthier and decrease healthcare
costs.
Digital Enterprise Research Institute www.deri.ie
Enabling Networked Knowledge
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WHY
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Business Model for Connected Health
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Around the world today…
Data from WHO, 2011
1 in 3 adults overweight
1 in 10 adults obese
Digital Enterprise Research Institute www.deri.ie
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Digital Enterprise Research Institute www.deri.ie
Enabling Networked Knowledge
Digital Enterprise Research Institute www.deri.ie
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Japan, 3
Norway, 11Sweden, 12
Brazil, 17
England, 24
Australia, 27
Chile, 30
Mexico, 33
USA, 45
0
5
10
15
20
25
30
35
40
45
50
1985 1990 1995 2000 2005 2010
Pe
rce
nta
ge
of
ad
ult
ob
esi
ty (
>3
0%
BM
I)
“Globesity”
Data from WHO, 2011
Digital Enterprise Research Institute www.deri.ie
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HOW
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• Sports community based on free real-time GPS tracking of running,
cycling, etc.
• Copenhagen, Denmark
• Raised $2.3M in funding 2011
• 7.5M worldwide users (majority in USA)
• Android, iPhone, BlackBerry, Symbian, Windows Phone and Java
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1. Turn on mobile fitness app Workout
Time!
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2. Complete physical activity
Walking
Running
Biking
Hiking
Swimming
Lifting
Sleeping
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3. Save workout
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Digital Enterprise Research Institute www.deri.ie
Enabling Networked Knowledge
Digital Enterprise Research Institute www.deri.ie
Enabling Networked Knowledge
Digital Enterprise Research Institute www.deri.ie
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We can analyze…
User ID Location # Followers # Followings # Lists Influence score Klout Type
• Fitness App • Exercise Type • Exercise Time • Exercise Trends • Twitter Social Network • Message • Twitter activity
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The process…
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xxxxxxx
xxxxx
xxxxxxx
xxxxxxx
xxxx
xxxxxxx
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319,024 Collection of Tweets (#endomondo)
301,363 Identification of English Tweets
20,535 Unique Users
#Endomondo (March 21 – October 21, 2011)
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#Endomondo users by Language
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> God: 12
Heaven: 5
Devil: 2
Hell: 18
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$hit: 46
Crap: 22
Damn: 40
F%#&: 51
Bitch: 1
Ass: 34
Fat Ass: 1
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1739
391
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Geo location of #endomondo users
Digital Enterprise Research Institute www.deri.ie
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Was out cycling 5.03 miles
with #Endomondo. See it
here: http://t.co/dr24ar
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http://t.co/dfe34d
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#Endomondo Celebrates 5 Million
#Downloads Of Fitness App With
$2.3M In Seed Funding
http://t.co/Z3a2MYwV
Digital Enterprise Research Institute www.deri.ie
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Digital Enterprise Research Institute www.deri.ie
Enabling Networked Knowledge
2,587 (Users who
Tweeted 1x
or 18%)
109,115 (Top 10% of Tweeters
made 47% tweets)
229,513
(Total Tweets)
Unique Users:
English Only, Workout Category
Digital Enterprise Research Institute www.deri.ie
Enabling Networked Knowledge
Digital Enterprise Research Institute www.deri.ie
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Digital Enterprise Research Institute www.deri.ie
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All Workouts
User A 977 976 Endomondo 757 0 USER B 522 262 USER C 517 264 USER D 514 254 USER E 507 305 USER F 503 503 USER G 492 274 USER H 487 243 USER I 477 255
Top Ten Tweeters using #endomondo
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Survey Question:
What percent of the time when
you exercise do you use a
mobile fitness app?
69% of all users more than
80% of the time
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Time Period Analysis
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Future research
Continue to analyze data
Cross application usage patterns
Adoption and maintenance patterns
Cross analysis with Survey Data
Social Network Analysis
Collaborate with other researchers
Survey users
Build economic model of research
Digital Enterprise Research Institute www.deri.ie
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Ted Vickey National University of Ireland - Galway
@tedvickey
www.linkedin.com/in/tedvickey
www.socialfitphd.com www.slideshare.net/drfitt