AACSB International2015 Update and Discussion

©AACSB

Topics•Global mission and activities•Visioning Initiative• Strategic Planning•Diversity•MVOA•Accreditation Update

Our Mission

Advance management education worldwide through accreditation,

thought leadership and value-added services

Reach of AACSB International

Distribution of schools as of August 12, 2015.

AACSB-accredited members present

No AACSB members present

AACSB members present

Macro-Regions by AACSB Membership

The Americas775 Members

556 Accredited59 In Process

U.S. Only658 Members517 Accredited40 In Process

EMEA352 Members

105 Accredited79 In Process

Asia-Pacific304 Members79 Accredited95 In Process

Distribution of schools as of August 12, 2015.

Macro-Regions by AACSB Membership

Locations AACSB Members

AACSBAccredited

Accounting Accredited

In Process (Initial)

Asia-Pacific 304 79 8 95

EMEA 352 105 2 79

The Americas 775 556 172 59

United States 658 517 172 40

Global Totals 1,431 740 182 233

Source: AACSB data and analysis as of 8/12/2015.

Note: U.S. national figures include those of U.S. territories around the world.

Visioning Initiative

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Visioning Initiative

Shifting Roles of

Management in Society

Evolving Expectations of

Management Education

Emerging Opportunities for Business

Schools

A collective effort to envision the future

for management education,

and help b-schools find their way within that future.

AACSB.edu/vision

The Way We:

• Create: Research and Scholarship

• Teach: Pedagogy and Learning

• Connect: Outreach and Engagement

• Lead: Strategy and Administration

Emerging Themes AACSB.edu/vision

VISION

Bridging Local and G

lobal BusinessShared Prosperity

Evidence-Based Knowledge

Intersecting Academe & Practice

Co-Creators

Inter-disciplinary Collaboration

Leadership Development

Incubators of Higher Ed Innovations

Lifelong Learning

Economic & Social Impact

Effec

tive

& E

thic

al

Man

agem

ent

Cata

lyst

s fo

r In

nova

tion

Strategic Planning Initiative

• Context: Where AACSB should go, Where B-Schools should go

• Process/Expected Outcomes: Affirmation of vision, mission and strategic change agenda

• Engagement: Staff, Board and Members • member survey• regional deans feedback • visioning contributions

AACSB Diversity and Inclusion

• Appointment of a Chief Diversity and Inclusion Advocate• Inclusion of Diversity in Strategic Priorities and Strategic

Planning • Best Practices and Signatories• Engendering Conversations• Identifying and Sharing Best Practices• Enhanced programming• Diversity and Inclusion Scorecard

Marketing Value of Accreditation (MVOA)

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MVOA – Target Market: Students & Parents

• Redesign of BestBizSchools.com • Refreshed branding, enhanced user interface,

streamlined search • Individual school profile pages; students find the best

‘fit’• Lead generation ‘pass through’ platform • Integrated marketing launch plan including social media • New section added to BSQ will capture:

• Marketing/communications contact • Lead generation/recruiting contact• Unique profile description for each school

MVOA – Target Market: Students & Parents • Google AdWords Grant – AACSB awarded a $120k credit towards

Google AdWords placement to raise awareness of the mission, importance, and value of accreditation.

• GMAC – accreditation messaging on gmat.com

• BGS – relationship building and participation in Global Leadership Summit

• Tools and resources under development: • Print and digital marketing materials - Fall 2015

• Customizable with institution branding, content • Ongoing relationship building to meet marketing/recruiting needs

• Contact: Sarah Ham, Senior Manager, Marketing at AACSB sarah.ham@aacsb.edu

MVOA – Target Market: Business Practice

• Continued involvement with AACSB Business Practices Council

• Pilot LinkedIn Group to foster communication and discussion of issues among leaders in Business Practice and business schools

• Relationship building with SHRM for knowledge gathering and target audience research

Business and Accounting Accreditation Update

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InnovationEngagement

Impact

Delivering Relevant & High-Quality Management Education

Standards Update

100+ schools reviewed under 2013 standards

• Mission differentiation, mission-driven• Impact and quality of intellectual contributions• Curriculum management and AoL• Faculty Qualifications, deployment

Accreditation Outcomes 14-15• 222 schools in-process• 15 accounting• 27 initial visits, 2 deferrals• 143 Continuous Improvement Review visits• 18% Bus, 9% Acct CIR2s, 5 Focused Review1s, 1 Focused Review 2s

2015-2016• Final year transition to 2013 accreditation standards

• A7: Information Technology• Explicit integration of data analytics and data management tools

into accounting standards• Last year of 3 year transition

• Std 4: Student Admissions, Progression and Career Development

• Document school performance and student achievement information on an annual basis

• Make information publicly available via web sites and other means

Volunteer Evaluation

• Effective practice• Pre-visit• Early and ongoing communication• Vast majority very satisfied

• Concerns• Lack of advanced communication• Poor or inconsistent team preparation • Last minute travel arrangements and requests for

excessive information• Not a mission-driven review (rigidity)

 MYACCREDITATION

Where is it?

https://myaccreditation.aacsb.edu/ams/default.aspx

What are some key features?• Single sign on (SSO) with myAACSB &

Exchange

• Accreditation portal for use on any computer, tablet, or smartphone

• I.E., Chrome, Firefox, iOS

• Responsive Web Design• Provides an optimal viewing experience-easy

reading/navigation with a minimum of resizing, panning, and scrolling across

How do I get help?

Web: www.aacsb.edu/myaccreditation/

Information, FAQ, and Webinars

Email: myAccreditation@aacsb.edu

Call: +1 (813) 769-6546or

Your AACSB staff liaison

Questions?

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