aam & your media brand november 7, 2013 diane szubrych senior manager, publisher relations
TRANSCRIPT
AAM & Your Media Brand
November 7, 2013
Diane SzubrychSenior Manager, Publisher Relations
© 2013 Alliance for Audited Media
Newspapers…Redefined
Paper
Multi-platform Content Delivery
© 2013 Alliance for Audited Media
AAM Guiding Principles
How is the newspaper
industry changing?
What do buyers want?
What do publishers need?
How can ABC
help?
© 2013 Alliance for Audited Media
AAM Guiding Principles
Relevant
Transparent
Compre-hensive
Flexible
Integrity
© 2013 Alliance for Audited Media
Today’s Topics
• Timely release of data into marketplace• Total media brand reporting
Phase One
© 2013 Alliance for Audited Media
Timely Reporting
• Task force created◦ Who: Newspaper publishers and buyers◦ Goal: Develop strategic plan for AAM data to
reflect a broader view of a publisher's total brand through a range of key metrics that media buyers demand
• Desired outcomes◦ More timely access to data◦ Best reporting elements and structure for future
© 2013 Alliance for Audited Media
Timely Reporting
• Quarterly reporting adopted◦ Data entered via Publisher Filing Center
~ Quarterly filing tab will exist
◦ Data released via Media Intelligence Center~ Available to all members
© 2013 Alliance for Audited Media
Phase One – Quarterly Data
• Phase One◦ Begin with December 2013 ending quarter◦ All daily newspapers with 25,000 or more total
average circulation ~ Print, digital and branded combined~ Under 25,000 daily and all weeklies have optional
quarterly filing available
© 2013 Alliance for Audited Media
Timely Reporting
Quarter Calendar Dates Due Date for Quarterly filing
Q1 January 1 to March 31 April 15Q2 April 1 to June 30 July 15Q3 July 1 to September 30 October 15Q4 October 1 to December 31 January 15
• Due date◦ 15th of month after quarter closes
© 2013 Alliance for Audited Media
Phase One – Quarterly Data
• Data requirements◦ Total average print ◦ Total average digital replica◦ Total average digital nonreplica◦ Total average Branded #1◦ Total average Branded #2
Same frequencies as
Publisher’s Statement
© 2013 Alliance for Audited Media
Phase One – Quarterly Data
© 2013 Alliance for Audited Media
Phase One – Quarterly Data
• Data requirements◦ ZIP code analysis
One daily and one Sunday date
in the quarter
© 2013 Alliance for Audited Media
Phase One - Data Entry Tool
© 2013 Alliance for Audited Media
Phase One - Data Entry Tool
© 2013 Alliance for Audited Media
Phase One - Data Entry Tool
© 2013 Alliance for Audited Media
Phase One – Quarterly Data
• Optional data
◦ Readership
Tier 1:Automatically pre-populated using most recent wave available Tier 2:Input if interested
© 2013 Alliance for Audited Media
Phase One – Quarterly Data
• Optional data◦ TMCs◦ Foreign language newspapers◦ Magazines◦ Websites◦ Mobile usage◦ Social Media presence◦ E-newsletters◦ Etc.
Must be audited before permitted
to claim
© 2013 Alliance for Audited Media
Optional Data = Media Brand
Daily Newspaper
7-day Paid Sub TwitteriPad Website
Mobile app
Sunday Select
TMCSpanish language
paper
eReaderNIE Student
Single Copy
Purchaser
MonthlyMagazine
eNewsletter
Free community newspaper
Phase Two
© 2013 Alliance for Audited Media
Phase Two – Quarterly Data
• Phase Two◦ Begin with December 2014 ending quarter◦ More detailed data required for quarterly entries◦ Future data released via AAM’s Media Intelligence
Center (MIC) reporting function~ Data acquired via online MIC database~ No more “Publisher’s Statements”~ Snapshot eliminated
© 2013 Alliance for Audited Media
Phase Two – Quarterly Data
• Additional Data Requirements◦ 1A - Print by distribution type◦ 1B - Replica by distribution type ◦ 1C - Nonreplica by platform◦ 1D+ - Each branded edition by distribution type
• Additional options◦ File data by AAM market
© 2013 Alliance for Audited Media
Phase Two – Quarterly Data
© 2013 Alliance for Audited Media
MIC report
function
File 6-month Pub Stmt
File QtrlyData
Detailed Entries,ZIP Code
& Optional Metrics
File QtrlyData
Summary,ZIP code
&OptionalMetrics
File QtrlyData
Summary,ZIP code
&OptionalMetrics
File QtrlyData
Summary,ZIP code
&OptionalMetrics
File QtrlyData
Detailed Entries,ZIP code
& Optional Metrics
File QtrlyData
Summary,ZIP code
&OptionalMetrics
Transition Timeline
Dec 2013
March2014
Jun2014
Dec 2014
Sept 2014
March2015
File 6-month Pub Stmt
PHASE TWOPHASE ONE
© 2013 Alliance for Audited Media
Future Reporting
• Your newspaper◦ Print◦ Restricted website ◦ E-readers◦ Tablet apps◦ Mobile apps
• Your media brand◦ Auto guides◦ Free community newspapers◦ Magazines◦ Public websites◦ Social media◦ Email newsletters◦ Other apps and products
Publisher’s Statement
Consolidated Media Report
© 2013 Alliance for Audited Media
Future Reporting
Publisher’s Statement
Stand-alone
Consolidated Media Report
Stand-alone
Digitally-housed data only.
Starts October 1, 2014
© 2013 Alliance for Audited Media
Outstanding Issues
• March & September 2014 periods◦ Reconciliation of quarterly data to PS submissions◦ Ensure data is consistent
• Future data release◦ Release a pdf (hard copy) document? If so, how often?◦ Release hard copy audit reports? If not, how to communicate
data is audited
© 2013 Alliance for Audited Media
Outstanding Issues
• Impact on remaining newspapers◦ Dailies under 25,000 circulation◦ Weeklies
• Impact on CAC members◦ Make available as an option?◦ What if over 25,000?
© 2013 Alliance for Audited Media
Audits
• Audits remain annual or bi-annual
• No impact on cost if:◦ Quarterly data elements same as previous PS◦ Audience data elements same as previously on PS
• Impact on cost if:◦ Adding branded editions
~ Based on volume and type of distribution
◦ Adding additional metrics~ Digital, social, other publications, etc.~ Based on metrics desired and data available~ Reminder: Must be audited before allowed to file data
