aardvark slideshow
TRANSCRIPT
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Aardvark Tattoo Company
• “Aardvark” because it’s first in the alphabet, gender neutral, odd enough to be memorable, cute but not too cute
• Founded 2/14/10, began to make profit after about 3 months
• Co-owned by 2 artists (us) and a piercer/manager
• 2 current independent contractors• All custom shop; our motto is “it’s not about
us, it’s about YOU”
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Aardvark is different because…
• We are CLEAN and professional
• Our choices of décor, furniture, logo, and other promotional materials are all selected and created with this as our guiding concept
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Division of Labor!!• Most shops are
owned by one artist, sometimes an investor
• Artists don’t make the best managers!
• Lack of management leads to supply shortages, lack of promotion, general chaos and stress
Irish: works harder than both of us.
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How we started
• Business plan- not only important for investors, but also to clarify your “game plan”
• Split up the work- I did all the graphic and web design, Irish did construction and publicity, Paul did the comparison shopping for all fixtures, furniture, and supplies
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Obstacles•NO ONE wants to rent to a tattoo
shop! •Or insure it•Or lend to it (a bank wouldn’t, and
private lenders are fraught with problems)
•Hustlers- credit card machine companies, “contractors,” etc.
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What, exactly, do you DO?
• Customer presents idea in a consult
• We sketch for them and agree on a basic layout & plan
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• We create a finished drawing, often using digital manipulation
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• After the client approves the design, we begin the tattoo!
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• On many larger pieces we do multiple sittings
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The finished product!
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A brief history of tattoos
Tattoos (or scarification) appear in every culture in the world
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Oldest discovered tattoo is from about 3,300 bce
Often associated with coming of age rituals, healing, and other sacred rites
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Techniques range as widely as subjects do
The modern tattoo machine was developed in 1891 by Samuel O’Reilly
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As the art form grows, so does the cultural acceptance
Jeff Gogue
Guy Aitchison
Mike DeVries
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Nikko Hurtado
James Kern
Paul Booth
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Ooh, pretty! I want one!
WAIT!•You must be 18 in the state of Oregon to get a tattoo, those who tattoo minors risk heavy fines and imprisonment
•Those who tattoo minors or outside of a licensed shop are irresponsible, and most likely unskilled and DANGEROUS!
•Staph infections/mersa•Hepatitis A, B, and C•HIV
•Cover-ups cost more, removal costs more AND hurts more
•Bad tattoos make you look bad!
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THINK before you INK!
• Find a licensed artist you can trust who will listen to what you want
• If the shop is dirty, reusing needles, or makes you at all uncomfortable, LEAVE!
• Look at examples of other art & come with an idea, please don’t pick it off the wall! What’s the rush?
• Your tattoo is an expression of who you are! The quality of your tattoos shows how you feel about yourself!
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“A thing of beauty is a joy forever”
- John Keats
Thank you!