aaron novello -the novello group pre-listing packet

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THE NOVELLO GROUP LISTING SPECIALISTS (Ofc) 954-653-4406 (Fax) 954-809-3003 www.SoldinSouthFlorida.com N G

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Aaron Novello of The Novello Group sells a home every three days in South Florida! Please see our Real Estate information packet including a plan of action, his schedule and frequently asked questions. Thank you for your interest!

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Page 1: Aaron Novello -The Novello Group Pre-listing Packet

THENOVELLO GROUP

L I S T I N G S P E C I A L I S T S

(Ofc) 954-653-4406 (Fax) 954-809-3003 www.SoldinSouthFlorida.com

NG

Page 2: Aaron Novello -The Novello Group Pre-listing Packet

THENOVELLO

GROUPG E T S R E S U L T S

2014

128 Homes Sold & Pending Sales!

2011

100Homes Sold & Pending Sales!

2009

79 Homes Sold & Pending Sales!

2012

103 Homes Sold & Pending Sales!

2010

88 Homes Sold & Pending Sales!

2013

120Homes Sold & Pending Sales!

“I was very pleased with the process of selling my mother’s home. Aaron was professional and understanding of my situation. If I should

need to sell or purchase another home, I would contact Aaron.”

Aaron is selling a homeEVERY 3 DAYS!

Page 3: Aaron Novello -The Novello Group Pre-listing Packet

4G O A L S

To assist in establishing a fair and competitive listing pricebased on an exhaustive analysis of current market conditions.

To channel as many qualified buyersas possible into your home until it is sold.

To communicate to you weekly the results of our activities.

To assist in negotiating the highestdollar value between you and the buyer.

“Mr. Novello proved his expertise in

handling the sale of Estate property.

He and his team were professional and

completely adept at handling this special

type of sale. Everything from the sale

and removal of property contents to prep

for sale and leading up to closing they

were on top of the details and always

responded to my concerns.”

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Page 4: Aaron Novello -The Novello Group Pre-listing Packet

21S T E P S T O S U C C E S S

Prospect at least three hours a day and talk to 40-50 people per day looking for potential buyers.11

Contact over the next seven days our buyer leads, sphere of influence and past clients or their referrals and prospective buyers.12Add additional exposure thrugh a professional sign (if applicable) and lock-box.13Whenever possible, pre-quality the prospective buyers.14

Place your home on several websites, including Realtor.com, Zillow, Trulia, Yahoo Homes, our personal site and more for local and international marketing.

15Keep you aware of the various methods of financing that a buyer might want to use.16Follow up on the salespeople who have shown your home for their feedback and response17

1 To assist you in getting as many qualified buyers as possible into your home until it is sold.

2 To communicate to you weekly the results of our activities.

3 To assist you in negotiating the highest dollar value between you and the buyer.

4 Submit your home to the local Multiple Listing Service.

5 Price your home competitively to open the market versus narrowing the market.

6 Develop a list of features of your home for the Brokers to use with their potential buyers.

7 Call all agents who have sold a property in your area in the past six months to see if they have any other buyers who are interested in purchasing.

8 Call surrounding neighbors to see if they know anyone who wants to buy or sell in that area.

9 Suggest and advise as to any changes you may want to make in your property to make it more saleable.

10 Constantly update you as to any changes in the marketplace. Use the latest technology in social media

(Facebook, Twitter, YouTube) to advertise your property and connect with potential buyers around the world.

18Represent you on all offer presentations to assure you in negotiating the best possible price and terms.19

Handle all the followup upon a contract being accepted - all mortgage, title and other closing procedures.20Deliver your check at the closing.21

OUR OBJECTIVES ARE THE FOLLOWING

THE FOLLOWING ARE THE STEPS WE TAKE TO GET A

HOME SOLD(The Proactive Approach)

Page 5: Aaron Novello -The Novello Group Pre-listing Packet

6:30 - 7:30 a.m. Prepare phone numbers and leads to con-tact buyers and sellers.

Roleplay with top agents across the coun-try to prepare for prospecting.

7:30 - 11:00 a.m. Contact people who are looking to buy and/or sell Real Estate on the phone.

Go knocking on doors or make calls in our seller’s neighborhoods to see if we can find buyers who are interested in moving to our area.

11:00 a.m. - 12:00 p.m. Follow up on e-mails, phone calls, show-ings and contracts.

Call all agents that have shown our listings and see how we can put a deal together.

Call sellers to update them on the market and what is going on with their listing.

12:00 - 1:00 p.m. Lunch.

1:00 - 3:00 p.m. Preview the competition for any listing appointments we are going on.

Research market and pull up statistics to keep up with trends.

3:00 - 7:00 p.m. Go on listing appointments.

Show our own listings to qualified buyers.

Negotiate contracts.

THE NOVELLO GROUP SCHEDULE

As you can see, we work hard and do whatever

it takes to make sure your home gets sold and

that you get what you want in the time you

want. We are so excited for the opportunity

to earn your business!

Page 6: Aaron Novello -The Novello Group Pre-listing Packet

Frequently AskedQuestions

CAN WE LIST FOR A 30 OR 90 DAY TIME PERIOD?The Novello Group does not want to keep you in an agreement if you are not happy with our service. Therefore, unlike most agents, we put in our contract that you can cancel at any time with no charge to you. We want you to tell your friends and family how honest and fair we were with you. Our standard agreement is 6 months.

WE’VE NEVER HEARD OF YOUR COMPANY.We can understand your concern, and we’re sure you realize a company doesn’t sell a home... it’s the individual agents activities. Our track record shows that we have the skills and experience to sell your home.

LET’S LIST HIGH, WE CAN ALWAYS COME DOWN LATER.We understand you want to list high to leave room for negotiating, and have you considered the problem it creates for you? Most people won’t even bother looking at properties that are priced too high. Would you ratner have a bidding war on your home or not haave an opportunity to negotiate any offers at all?

I HAVE A FRIEND IN THE BUSINESS.We can appreciate that, and almost everyone does. So the important question is, do you absolutely have to sell this home, or are you looking to do your friend a favor? Obviously, you set an appointment with The Novello Group for a reason, right?

ANOTHER AGENT SAID THEY COULD GET ME MORE MONEY.We are glad you brought this up. An agent that will list your property overpriced is often afraid to tell you the truth up front or just wants a listing to cultivate other leads. Buyers are the ones that tell us what they ar willing to pay for a house like yours, not the agent.

WILL YOU CUT YOUR COMMISSION?No. Something to seriously consider is this. Do you really want to be at a clear disadvantage when marketing your home? We have to market your home to two sets of people... the agents and the buyers. We will aggressively market to both.

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Page 7: Aaron Novello -The Novello Group Pre-listing Packet

DREAM TEAMThe

RealtorAARON NOVELLO went into the Real Estate business in 2006 right after graduating from the University of Florida. Since he started, he has personally helped more than 700 people buy and sell a home. Even in this challenging market, Aaron and his team, The Novello Group, have been able to help so many people accomplish their goals and objectives because of their ex-ceptional service, assertive sales skills, top-of-the line marketing, cutting edge technology and most importantly -- hard work. Aaron is the lead generator, prospects daily for qualified buyers, lists properties, negotiates offers and manages staff. Aaron consistently sells a home every 3 days and made REAL TRENDS top 1000 agents in the country in 2014.

RealtorCARLA NOVELLO met Aaron at the University of Florida and started working with him shortly after she graduated with a degree in Public Relations in 2006. Carla is a licensed realtor and is responsible for preparing CMAs for Aaron’s appointments, reviewing and writ-ing contracts, inputting listings, processing all paperwork and creating marketing pieces for each property. Her specialty is using the Internet and social media to bring buyers and sellers together to achieve their goals.

Residential Field ExpertMARIA MILIAN is The Novello Group’s residential field expert. She is the team photogra-pher and makes sure properties are staged if necessary and ready to show. Maria specializes in customer service and also assists The Novello Group in making sure each transaction is most efficient and productive. She has a very eclectic background ranging from Finance to Retail Management that adds to The Novello Group’s well-rounded team.

Transaction CoordinatorDONNA FERNANDEZ is our transaction coordinator and contract specialist. Once we find a buyer for your property, she will follow your contract from start to finish, making sure it closes smoothly and efficiently. She has experience closing hundreds of transactions and has cross trained in both the title and mortgage fields. Donna is a wealth of knowledge and will be able to answer all of your questions.

Executive Administrative AssistantLORI EBANKS-BURROWS A true “people person” who loves what she does and it shows in her work. As a licensed Realtor with over 15 years experience, her vast knowledge allows her to better serve our clients’ real estate needs. Lori manages the office and works with our buyers, sellers and other agents to make sure everyone is informed and has the information they need. If you call the office, you will likely hear her cheerful voice.

I cannot express how much Aaron Novello and the entire Novello Group helped me in the sale of my father’s home. I am a NJ resident and not familiar with FL real estate and Aaron and his team made the sale of my father’s condo the easiest

part of settling his estate. He provided service that was above and beyond the call of a real estate agent. The condo sold

in less than a week for the asking price and we were able to close long distance with the help of Aaron and his team.

Page 8: Aaron Novello -The Novello Group Pre-listing Packet

SELLER’S GUIDEL E T Y O U R H O M E “ S M I L E ” A W E L C O M E

FIRST IMPRESSIONS ARE LASTING: The front door greets the prospective buyer. Make sure it is fresh and clean. Replace door mats if needed. Keep lawn and lawn edges trimmed and remove debris from the yard each day. Make sure that the first impression from the exterior of your home is a great one.

DECORATE FOR A QUICK SALE: Faded walls and woodwork reduce appeal. Why try to tell the prospect how your home could look when you can show them by redecorating? The result: A quicker sale at a higher price. You can’t find a better investment when you’re selling a house than a few cans of paint to brighten up the interior.

LET THE SUN SHINE IN: Open draperies and blinds and let the prospect see how cheerful your home can be. Dark rooms do not have appeal.

FIX THAT FAUCET: Dripping water may discolor sinks and suggest faulty plumbing.

REPAIRS CAN MAKE A DIFFERENCE: Make sure appliances are in good working order. Loose knobs, sticking and squeaking doors and windows, warped cabinet drawers, holes in window screens and other minor flaws detract from home value. Have them all fixed. Don’t let minor repairs be a buyer’s objection. For every problem seen, buyers believe that there will be ten more.

FROM TOP TO BOTTOM: Display the full value of your home from the attic to the basement to your utility space and garage by removing all unnecessary items. Make sure storage areas are as neat and clean as they should be. Organize items in cabinets and remove items to enhance spaciousness.

SAFETY FIRST: Keep stairways clear. Avoid cluttered appearances and possible hazards.

MAKE CLOSETS LOOK BIGGER: Neat, well-ordered closets show that there is ample space. Remove unnecessary clothes and other items to maximize appearance.

BATHROOMS HELP SELL HOMES: Check and repair caulking in bathtubs and showers. Store as many items as possible to keep counters clutter-free. Make this room sparkle!

ARRANGE BEDROOMS NEATLY: Remove excess furniture. Use attractive bed coverings. Minimize personal items, including photographs.

HARMONIZE THE ELEMENTS: Music playing softly. TV off. All lights on, day or night. Drapes and blinds open in the daytime, closed at night as appropriate. If it’s hot, cool it; if it’s cold, light a crackling fire.

YOU CAN SELL PRIDE OF OWNERSHIP faster and for more money: It’s called cleanliness and cleanliness has more buyers than used dirt. Put sparkle in your bedrooms and kitchen and you’ll take lots more silver out.

WHEN AN AGENT SHOWS YOUR HOME

NEVER STAY IN YOUR HOME WITH HOUSE HUNTERS: Avoid being present in your home when it is shown. The seller’s presence tends to unnerve possible buyers and can sometimes prevent a sale because the potential buyer will feel like an intruder and will hurry through the house. Let the agent handle it. Remember that agent has worked many hours with the prospect, knows what they’re looking for and how to work with them. Let him or her do their job without interference. You may feel that an agent won’t show the important features of your home to the prospect, however, the agent knows people aren’t sold by details until they’ve become emotionally involved with the big picture of your home. Don’t put this obstacle in your path – leave your home when buyers are coming.

MUSIC IS MELLOW: Turn off the blaring radio or television. Background soft playing music is okay but should not interfere with the agent and buyer being able to freely converse.

PETS UNDERFOOT: Keep pets out of the way….preferably out of the house. Many people are actually uncomfortable around some animals.

WHY PUT THE CART BEFORE THE HORSE? Trying to dispose of furniture and furnishings to a potential buyer before he has purchased the home often loses a sale.

Page 9: Aaron Novello -The Novello Group Pre-listing Packet

List of References

Please feel free to contact one or all of these people before our appointment.

Any of these people will be be glad to talk about the

quality of the service they received.

Alan Ehrlich(954) 224-3108

Margaret Richard(716) 445-0245

Ray Wyant(204) 792-7498

Benita Hind(262) 242-3385