Aaron Paul By Christian Owens

Introduction There are many different elements that can be used in the

promotion for the new Need for Speed film. Elements such as TV shows, Websites, radio shows etc. These promotions are used to inform a wide variety of people about the up and coming film and gain and audience for the film. However the film is only promoted on certain channels e.g. BBC1, E4 etc. This is to appeal the film to a specific demographic, in this case the film is aimed at teens and young adults.

The Elements – TV Shows

The first element I have chosen is TV shows. I feel as though this has the most effect on gaining an audience because they can visually and aurally see what is being talked about. So there are two ways that they can promote the film. The TV show being Top Gear helps greatly with the promotion of the film because Top Gear is a show about cars and Need for Speed is a film about cars so both media outlets intertwine together really well. Aaron Paul being in this show means the producers want to aim their film more towards a car loving audience.

http://www.youtube.com/watch?v=4OjfH_LbyHY

The Elements – E3 (Internet)

Another amazing way the film advertisers promoted the Need for Speed film was for Aaron Paul to give a celebrity appearance at the E3 convention where the new Need for Speed game. This appeals to the gaming franchise and fans of the Need for Speed franchise. On top of this these sort f videos are plastered around the internet creating a viral video for people to watch even if they were not at the convention. This creates a bigger audience for the film while continuing to spread constantly around the internet. This also appeals to the gaming audience as they find out their favourite actor plays the games they play. This makes the film aimed at a broader audience not truly hitting a specific demographic.

http://www.youtube.com/watch?v=yMgJbdly1_I

Why Aaron Was Chosen? Aaron Paul was the chosen the main role of Tobey Marshall

over other esteemed actors such as Dominic Cooper and Michael Keaton. This is solely because the main target audience who will watch Need For Speed. Will be for Aaron Paul because of his tremendous performance in the hit TV show Breaking Bad. While the film will bring an audience from fans of the gaming franchise. Having this big celebrity headlining the film allows the company to maximise its profits and be able to market the film idea from the actors fame on shows like Top Gear and Graham Norton.