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AARP THE MAGAZINE

2019 Media Kit

REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.

AARP The Magazine is the only lifestyle publication with three demographically versioned editions that

address the evolving life stages of 50+ adults. This contextual relevance, along with mass reach and

scalable targeting, delivers success to a diverse group of marketers seeking to make an impact.

REACH YOUR REP 646.521.2500 / [email protected]

12/18

1

4 5SOURCE GfK MRI Fall 2018; Nielsen week ending 9/30/18

2

#1 in Boomer ReachOver 21 million Boomers turn to each issue—more than any other MRI-measured magazine.

More Influential61% more likely to be Influentials than age 18-49.

3 Must-Read Magazine2 in 3 (65%) read 4 out of 4 issues. Among the top 10 magazines, only Costco Connection has comparable loyalty, while the others range from 34%-42%.

Penny stock • A small company’s

shares trading for less than $5

apiece, usually not on a ma-

jor U.S. exchange (such as the

Nasdaq). “Penny” once referred

to the low prices of such stocks,

but more frequently it pre-

dicts your investment’s

full value down the line.

No-load • A mutual

fund with no percentage-of-pur-

chase sales charge. Each $100 you

pay typically buys $100 worth of

the fund—not $100 mi-

nus the fee (up to $5.75, normally)

pocketed by a broker.

MoneySaver

Finding a financial planner P. 26 / Down payment scams P. 28 / Cocktails and cash P. 30

Asset allocation • A fancy way

of asking, “How much of my

investments should I have in

stocks versus bonds or other

stuff?”—a crucial question for

retirement investors. Not sure

of the answer? Buy a target-date

fund for your IRA or 401(k); the

fund’s managers will make that

decision for you based on when

you’ll need the money.

Wall Street Talk … Translated Into English

Baffled by buzzwords bandied about by high-finance big shots?

Cut your confusion by consulting this glossary By BRUCE HOROVITZ

INSIDE

FICO score • Usually between

300 to 850, Fair Isaac Corpora-

tion’s estimate, based on your

borrowing behavior, of the odds

you’ll repay any debts. Compa-

nies use it to make big decisions,

such as whether they’ll lend you

money. A scary test, an obscure

scoring system and fright-

ening consequences—it’s

the SAT for adults.

Fiduciary • Among financial

advisers, one obligated to put

your desire to make money

ahead of the desire to make mon-

ey from you. Caution: Fiducia-

ries are like hotties on a dating

app—not everyone who tries to

look like one actually is. Junk bonds • Bonds with an elevated chance of default

and, usually, an ele-vated yield. Rebrand-

ed as “high-yield” bonds, they typify

Wall Street’s love of

a good euphemism.

Bitcoin • A bunch of

computer code that a bunch of crimi-

nals, idealists and speculators agree

is worth “real” money. Sadly, its real-money

value swings widely, making it

impractical except for criminals,

idealists and speculators.Blockchain • 1 A different bunch

of computer code containing an

unalterable record of a series of

transactions. The most famous

is a digital ledger recording

all bitcoin transfers. 2 A word

often uttered by companies hoping

to snare investors’ attention—and dollars.

Emerging markets • Countries—notably China, India, Brazil and Russia—that Wall Street

deems as having less-mature

economies than ours but

greater opportunities for

growth. The catch: Such

markets’ infrastructure is

shaky, and stocks tend to

dive as aggressively as

they soar.

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Exchange-traded

fund (ETF) • A bundle

of stocks, bonds or other assets

in a particular category—say,

a country or industry. Unlike mu-

tual funds, which they resemble,

ETFs are an investment you can

buy and sell throughout the day,

like stocks. Marry a mutual fund

to a stock and this is their baby.

TMON18_MoneyOpen_TM5_25 [PRNT]{PRN}.indd 25

8/28/18 4:58 PM

A Media Giant With Mass AppealAmerica’s most-read magazine, with 38.5 million readers—4X the viewership of both The Voice and This Is Us.

#1 in Long-Term GrowthNearly 4 million in reader growth over the past 10 years while the remaining top 10 reach magazines declined, on average, by 7 million.

AARP THE MAGAZINE

Delivers Powerhouse Value

A Division of AARP Services, Inc.

ATM Powerhouse Value_Top 5 F18 12.17.18r1


10/18

As the only lifestyle publication edited for and about 50+ Americans, the Magazine’s top-ranked

responsiveness and reader engagement is a testament to its effectiveness. Three seamlessly edited

versions speak directly to the mindset and life stage of each core demographic to maximize audience

and advertising connectivity.

AARP THE MAGAZINE

Targeted Access

Faces of 50-59

Faces of 60-69

Faces of 70+

Targeted Advertising Flexible demographic options provide 80 ways to place

advertising that reach today’s most powerful consumer

segment and not the general market. Product selection,

creative approach, and messaging can be altered to

maximize impact.


1 Magazine 3 Waysê


12/18

AARP THE MAGAZINE

Audience DemographicsAARP’s flagship lifestyle publication provides marketers with up to 80 ways to target today’s largest

demographic within an editorial environment that speaks directly to them.

SOURCE GfK MRI Fall 2018


50+ Edition

Rate Base 23 million

Audience 38,471,000

M/F 42%/58%

Any college 63%

Median HHI $65,751

Homeowners 79%

Internet Access 88%

Median age 64

RPC 1.64

50-59 Edition

Rate base 4.75 million

Audience 14,467,000

M/F 40%/60%

Any college 65%

Median HHI $74,521

Homeowners 69%

Internet access 93%

60-69 Edition


Audience 11,931,000

M/F 43%/57%

Any college 66%

Median HHI $69,832

Homeowners 83%

Internet access 91%

70+ Edition Rate base 10.5 million

Audience 12,074,000

M/F 44%/56%

Any college 57%

Median HHI $53,714

Homeowners 86%

Internet access 80%

50-69 Edition


Audience 26,397,000

M/F 42%/58%

Any college 66%

Median HHI $72,152

Homeowners 75%

Internet access 92%

60+ Edition


Audience 24,005,000

M/F 43%/57%

Any college 61%

Median HHI $61,186

Homeowners 85%

Internet access 85%

MS-449 ATM ResearchDemo Spring 18 7.6.18 r2

ATM Audience Demo_snapshot 12.17.18 r2

AARP THE MAGAZINE

Editorial Calendar 2019AARP The Magazine has three editorial editions targeted to different life stages (50-59, 60-69, and 70+) with versioned

editorial. Service journalism, compelling storytelling, first-person narrative, and celebrity profiles are presented in a warm,

vibrant and inviting format that encourages readers to reflect, engage and enjoy midlife and beyond.

Money Special Section; Movies for GrownupsHealth Dinner in America: History as told by the

Morton family; Vaccination Guide for 50s/60s/70s

Money Countdown to Retirement (50s/60s): What to do at each stage

Living Annual Movies for Grownups Awards

Travel Wave Season! How to maximize a cruise vacation

Closing Date: 12/3/18Feb

ruar

y/M

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Health Special SectionHealth All Your Health Worries—Solved (50s/60s/70s)

Money How to Get Your Kids to Hate You: Money and estate planning mistakes that make it hard on them now and later; The 15-Minute Will

Travel Budget Traveler: Tips from experts on transportation, accommodations, and attractions

Living The New Social Media Influencers Roundup

Closing Date: 2/8/19

Ap

ril/

May

A New Age: A Worldwide Look at Aging WellHealth The 100-Year Life Pill;

Health Report on Prostate

Living Best Unexpected Places to Live for under $40K; The Moon Landing Remembered

Money What You’d Better Know About Reverse-Mortgages

Closing Date: 4/8/19Jun

e/Ju

ly

50th Anniversary of Woodstock

Health OTC Hacks: How to Make Medicine Work Better

Money I Bounced Back: Profiles of five Americans who have recovered from late-in-life financial shocks

Living The Property Brothers Plan Your Future Home


Au

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Health Special SectionHealth Medical Breakthroughs;

How to Survive Anything

Travel In Search of Your Roots

Money That’s Crazy: Odd money behavior

Living Caregiving: The Five Mistakes of Patricia Femia


Oct

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Tech Special SectionHealth New Hope for Aching Backs and/or Feet;

Brain Attack! The 15 worst things you can do

Living Life Made Easier, 2020 Edition

Money Love & Money: Learn how other couples handle money


Dec

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Motown Special SectionHealth Metabolism Q&A; This Is Why Your Head Hurts; How to Protect Your Hips

Living This is What the Future Feels Like: virtual reality; electric cars; 3-D printers; Life Made Easier Tech Roundup

Money If You Believe in This Invest in That; Rent Don't Buy

Closing Date: 10/9/18Dec

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'19

9/20/18

REACH YOUR [email protected]

A Division of AARP Services, Inc.• Ask about digital complements.• Editorial disruptor options subject to availability.• Editorial content subject to change without notice.

Apparel/AccessoriesBlair CorporationBonWorthCartusCharles Tyrwhitt ShirtsHaband CompanyHitchcock ShoesHotter ShoesJomiraStauer

AutoAvis Budget GroupChevrolet

Collectibles/ToysBradford ExchangeCampus Quilt CompanyHamilton CollectionsLittle Passports

Consumer Electronics/ServicesAT&T WirelessConsumer CellularEVELOGreatCall JitterbugTV Ears

FinancialFidelity Investments Fisher InvestmentsJPMorgan ChaseTD Ameritrade

Food/BeveragesAndre ProstBarilla PastaCalifornia Wine Club

Chock Full o'Nuts CoffeeCracker BarrelDirect WinesKauai CoffeeKellogg's Omaha SteaksOscar Mayer POM WonderfulQuaker V8

Health/WellnessAlways Discreet

Ban Deodorant

Beano

Bioderm

Bruno Independent Living Aid

Cochlear Americas

Connect America

Crest

Dremu

Fixodent

Gillette

Inogen One

Life Alert

Magni Company

Medtronic Minimally Invasive Therapies

MobileHelp

O'Keeffe's Working Hands

Olay

OptumRx

Oral B

Pantene

Regent Labs

SoClean

DTC/OTC

Abbott Ensure

Bausch & Lomb

Eli Lilly Trulicity

Gilead Harvoni

GSK Boostrix

Nature's Way Alive

Novartis Alcon Surgical

Novartis Cosentyx

Novartis Entresto

Seqirus FLUAD

Hospitals/Treatment Centers

Centura Health Colorado

M.D. Anderson Cancer Center

South County Hospital

Texas Center for Proton Therapy

Texas Health ResourcesTexas Oncology

Professional Organizations

American College of Cardiologists

American College of Emergency Physicians

Home/Building

Acorn Stairlift

American Standard

Bath Saver

Bounty

Carpet One

Country Home Products

firstSTREET

Generac Power Systems

Harbor Freight Tools

Let's Gel

Safe Step Walk-In Tub

Select Comfort

Stars N Stripes Scooters

Swiffer

Tide

vitalityweb.com

WeatherTech

Zoysia Farm

Insurance

Allstate Roadside

CarePlus Health Plans

Delta Dental

Foremost

GEICO

Globe Life & Accident

The Hartford

Mutual of Omaha

New York Life

UnitedHealthcare

Media/Entertainment

AMBI Distribution

Beautiful on Broadway

FX

In Search of Fellini

Instant Publisher

Netflix

Our Souls at Night

PBS

Penguin Group


1/18

AARP THE MAGAZINE

Advertiser List


MK-307 ATM AD LIST 17 r6

1/18

Pets

iFetch

Petplan

Real Estate

Arkansas Retirement

Good Samaritan Society

Jones Homes USA

Kolter Communities

The Relocation Center

Restaurants

Carrabba's Italian Grill

Outback Steakhouse

Retail/eTail

Hallmark Cards

Publix

The UPS Store

Walgreens

Travel

Cruises/Transportation

American Cruise Lines

American Eagle

Blount Small Ship Adventures

Crystal Cruises

Expedia

Grand Canyon Railway

Rocky Mountaineer

St. Lawrence Cruise Lines

Destinations

Arkansas Parks & Tourism

Asheville

Brenham/Washington

County

Carlsbad, New Mexico

Chickasaw Cultural Center

City of Alamogordo

City of Laredo

Colonial Williamsburg

Colorado Springs

Galveston

George H. W. Bush Presidential Library

GlenLakes Partnership

Henderson County

Las Cruces

Louisiana Travel & Promotion

Nebraska Tourism

North Dakota

Oklahoma City

Oklahoma Tourism

Outer Banks

Port Arthur, Texas

Rehoboth/Dewy Beach

Robson Ranch, Texas

Santa Fe County

Santa Fe Opera

Sebastian River Area

South Padre Island

Texas Tourism

Visit Denver

Visit Pagosa Springs

Hotels

Hilton

Holiday Inn Club Vacations

Palace Resorts

Red Lion Hotels

Tour Providers

Caravan Tours

Churchill Nature Tours

Go Ahead Tours

smarTours

REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.

MK-307 ATM AD LIST 17 r6

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