aarp travel research: 2018 travel trends · boomers will travel for leisure five times in 2018 and...
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Investing in Experiences
Powering Down to Be Morein the MomentMore employed Boomers will useall or most of their vacation time in2018 than in 2017
More internationaltravelers want to tourwith a local in 2018
Boomers feel it isn’t important to stay connected towork on vacation, compared to Millennials & GenXers
GenX46%34%
Millennials
Source: AARP Travel Research: 2018 Travel Trends, November 2017 (aarp.org/2018traveltrends)Contacts: Vicki Gelfeld, [email protected]; Patty David, [email protected] (AARP Research)https://doi.org/10.26419/res.00179.002
Footloose and Fancy Free
Fewer report having any barriers totravel in 2018 (20% report nobarriers compared to 12% in 2017)
Touring with the Locals
Top 5 BoomerTravel Trends for 2018
Turn off computer
Stand By Shut Down
Millennials and GenXers could take a lessonabout unplugging from Boomers
68%
201859%
2017vs
49%
201838%
2017vs
Boomers plan to spend an average ofalmost $6,400 on leisure travel in 2018and 89% say this is the same or morethan they spent in 2017
Relax/Rejuvenate
47%
201839%
2017vs
Get away fromeveryday life
Baby Boomers are more motivated to travel to relax and rejuvenate and get away from everyday life than in 2017
It’s All About AmenitiesThe top reason for choice of accommodationsis the amenities that come with it
Of those renting private homes, 79% say it’s for the amenities such as the kitchen, washer/dryer
Among those who shy away from private home rentals, 47% say it’s because they prefer hotel services such as room service & concierge
Boomers61%
49%
Tour witha local
40%
2017
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