aarp - video production crash course
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Ben HenretigFounder, micro-documentaries.comResearcher, The Stanford Persuasive Technology Lab
micro-documentaries.com
A 20-min Crash Course in Video Production
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Overview
My story and work in 60 seconds. Two 60-second micro-documentaries. Tips and tricks for web video production.
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Our Mission:
your stories
micro-documenta
ries
inspire your audience for
positive change
micro-documentaries.com
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The power of micro-documentaries
person to person connection
short and sweet
microcosm of mission & values
an engaging catalyst for action
Serena & Lily of Serena & Lily Arnold Wasserman for Collective Invention
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Why shoot video?
For fun… … or as a tool.
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3 P’s to Video Production
Pre-production Planning
Production Shooting
Post-production Editing
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Pre-production
Great planning = great video.
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How will the audience take action?
Audience who
are we speaking
to?
Call to action what’s the trigger ?
Story what can we share
that’s inspiring?
Pre-production
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Story, Subjects, Content
Video is visual medium. What can I show you to make you care? Think actions, events, locations
Subjects. Think like a journalist – Who has the info I need?
Pre-production
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Lighting
Video is light. More is better! Even lighting. Be wary of shadows.
Shade > sunlight Favor golden hours. Mornings and evenings.
Production
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Production
Use the rule of thirds!
Framing
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Watch eyeline. Mix different range of shot.
Establishing, medium, CU Faces, hands, eyes.
ProductionFraming
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Camera Movement
Camera guides attention. Where is it looking? The five-second rule. Zoom sparingly. Tripod for interviews, handheld for BROLL. Control shake w/ two hands.
Production
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Sound
(More than) half the experience is sound.
Never use a built in mic. Wear headphones to monitor
sound. ALWAYS. Background noise = no no
Production
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Interviews
Backbone of your video. Location, location, location Avoid loud places,
interruptions. Make your subject feel
comfortable. Talk to eyes, not to camera Set expectations Stop, start, repeat
Production
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Editing
iMovie
Post-production
Final Cut Pro
VS.
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Editing
Editing Interviews then BROLL
Music Add music into timeline based on preference Should help set mood, but should not be distracting
SAVE & Back-up OFTEN! Export – H.264 is good for web.
Small web version, full res version Best way to learn it is to do it
Post-production
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Resources
Google is your friend – blogs, message boards, support sites www.KenStone.net
CurrentTV Training Tips YouTube How To’s Me!
Post-production
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Micro-Documentaries
Thank You!Ben Henretig
Email: [email protected]: 509-969-9863Twitter: henretigWeb: micro-documentaries.com