a/b test your face off
TRANSCRIPT
WHO AM I?
#FAUCRO
Luiz Centenaro
Digital Marketing Consultant
Email: [email protected]
Blog: eCommerceCosmos.com/blog
Twitter: @LuizCent
LinkedIn: linkedin.com/in/luizcentenaro
Newsletter: http://centena.ro/ecommerce-news
@LuizCent
#FAUCRO@LuizCent
Switching the shade of blue used on advertising links in Gmail and
Google search earned the company an extra $200m a year in revenue
#FAUCRO@LuizCent
Version A, with the fillable donation form, increased donation click
throughs 23% over the button version.
#FAUCRO@LuizCent
Links & Tools
http://www.fastcompany.com/3038740/most-creative-people/this-
lingerie-company-a-b-tests-the-worlds-hottest-women-to-see-
who-mak
http://blog.optimizely.com/2010/11/29/how-obama-raised-60-
million-by-running-a-simple-experiment/
http://blog.lemonstand.com/cart-abandonment-google-analytics/
http://www.experimentengine.com/
http://unbounce.com/
https://vwo.com/
http://www.uie.com/articles/three_hund_million_button/
http://ecommercecosmos.com/ab-testing-your-button/