A/B TestingMake your wildest conversion goals come true!

08 Obama CampaignTest Media

Test Button Text

The Winner

• Sign up rate improved from 8.26% to 11.6% — 40.6% more

• 2,880,000 of the 10 million signs up from that change• 10% of sign ups become volunteers — 280K more• Each address worth $21 in donations — $60 million

more

A/B Tools

• Nelio A/B Testing (http://wp-abtesting.com)

• Visual Website Optimizer (https://vwo.com)

• Optimizely (http://www.optimizely.com)

• AB Press Optimizer plugin (http://abpressoptimizer.com)

• Google Analytics — they have split testing

Where To Test

• Top landing pages

• Top 5 bounce rate pages

• Exit points in your conversion funnel

• Most valuable pages for income

First 10 Tests

• 4 Message tests — Headings

• 2 Large design changes

• 4 Aha moments — look for points where your expecting your customer to understand your product.

Let’s Experiment!

Results

• You need at least 100 visitors per variation and 25 conversions per variation. More are better.

• The longer a test runs, the more accurate the results will be.

• If you have a low traffic site, this isn’t a tool for you just yet. Work on increasing traffic first.

Results

What I Gained

• Cut home page bounce rate to ~21%

• Customer testimonials was worth 5.5%

• Making image at top darker was worth 7.7%

• Choose specific theme thumbnails based on testing.

• Sales revenue up 51%

Bill RobbinsOrganizedThemes.com

@billrobbins