A/B Testing A/B Testing with with

Google OptimizerGoogle OptimizerPresented by

Pete DuMelle PD Design, Inc

Brought to you by UniForum Chicago

HTTP://PDDESIGNINC.COM

OverviewOverviewWhat is A/B TestingHow to use Google OptimizerOther ways to use A/B Testing

A / B TestingA / B Testing

Google OptimizerGoogle OptimizerFreeWebsite testing and optimization

toolHelps optimize site design and

contentHelps increase revenue and ROI

How it worksHow it worksDesign two or three different

pagesSign up for a Google accountAdd some Java code to a few of

the pagesLet Google track and direct web

trafficYou view the reports

How to set upHow to set upDesign your two or three

webpagesGo to www.google.com/websiteoptimizer

Login with google ID or make an new account

How to set up (continued)How to set up (continued)

How to set up (continued)How to set up (continued)

How to set up (continued)How to set up (continued)

How to set up (continued)How to set up (continued)

ReportingReporting

Plug-Ins for CMSPlug-Ins for CMSDrupal

◦ http://drupal.org/project/google_website_optimizer

WordPress◦ http://websiteoptimizer.contentrobot.com/

Joomla ◦ http://www.compassdesigns.net/joomla-

tutorials/how-to-use-google-web-optimizer-in-joomla

Other usages for A/B Other usages for A/B TestingTestingEmail Campaigns

◦MailChimp.com (built in feature) ◦Manually

25% Version 1, 25% version 2

Links ◦bit.ly (share, track, and analyze your

links.) Post, Social Media, Articles

Key PointsKey PointsGoogle Optimizer

◦Free◦Easy to setup◦Works with CMS◦Good way to test designs and

content ◦Works in combination of Google

AnalyticsA/B Testing

◦Is not just for web pages

Pete DuMellePD Design, Inc.847-769-7495

pdumelle@pddesigninc.comPresentation

http://www.pddesigninc.com/BusinessBuilding.shtml

Articles

http://ezinearticles.com/?expert=Peter_DuMelle

Thank You