MCDONALDSAND KFC

Wajeeha Ghani Shahtaj ShakirPakeeza Arif

BS-805TH-May- 2016

Course : Applied Behavior Analysis

Training of employeesMcDonald's• Eye contact• Smile • Total chaining

KFC• Chaining

Modeling

McDonald's

McDonald's attention is on hamburgers, cheese burgers, broiled chicken and wide range of burgers

KFC

• KFC has more extensive scope of approaches to get ready chicken. Pies and kababs.

Products :

McDonald's• Fast Home delivery with Low rates

• Breakfast

KFC

• Fast Home delivery but with high rates

Services and Prices

PackagingMcDonald's• Carry- Out Bags

KFC• Paper Bucket

Classical conditioningMcDonald's• Happy meals

• Family style restaurants

• Ronald McDonalds

• Play areas

• Associated with happiness

KFC • Mitao bhook (SOS )

• Sponsored Shaukat Khanum memorial hospital

• SOS village

• TCF (The Citizen Foundation)

• Deaf Reach School System- an international subsidiary of FESF

• Associated with better education and living

McDonald's KFC

Operant conditioning McDonald'sPositive reinforcement :• Base pay (FI)• Short term incentives• Long term incentives• Recognition program • Company car program• Employee of the month

Negative reinforcement :• Wrong items or missing items

KFC • Negative reinforcement :

Discount for employees

Positive reinforcement :

• Badges special gifts and certificates