abandon agile

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From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012 ABANDONING AGILE, LEAVING LEAN, DESIGNING BETTER EXPERIENCES by Austin Govella www.thinkingandmaking.com @austingovella Slides available on slideshare: http://www.slideshare.net/austingove"a/abandon-agile Hashtag: #newux

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The problem isn't waterfall. It's not deliverables. And, big upfront design is a big, straw bogey man trotted out to scare young UXers. Agile and lean promise fundamental changes to your process, so you can improve your outcomes. Like other approaches, agile and lean bring their own sets of problems and barriers. Oddly, for bringing such fundamental change, they often bring the same problems and barriers your teams faced before they were agile and lean. This is because agile and lean don't really change your process. They change your focus. I'll say that again because I think it's important: agile and lean don't change your process; they change your focus. And the problems inherent with your process don't have to do with focus. You won't fix your problems by becoming agile or lean. You fix your problems by understanding when to be agile, when to be lean, and when to focus on the experience. In this presentation, we'll tear agile and lean and UX apart to see what makes them work, and what makes them fail. We'll explore the universal activities teams use to get products out the door. And we'll understand the constraints that drive the effectiveness of those activities. Once we're done, you'll go back to work knowing how to adjust what your team does. But more important, you'll know when to make what adjustment when. You'll be able to create better teams, better products, and better experiences.

TRANSCRIPT

Page 1: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

ABANDONING AGILE, LEAVING LEAN,DESIGNING BETTER EXPERIENCESbyAustin Govellawww.thinkingandmaking.com@austingovella

Slides available on slideshare: http://www.slideshare.net/austingove"a/abandon-agileHashtag: #newux

Page 2: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Page 3: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

SHARE • TRUST • BELIEVE • QUESTION

Introductions

Page 4: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

INTRODUCTIONS

SHARE

Page 5: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

MIND GAMES

WHAT’S THE COOLEST THING ABOUT WHERE

YOU WORK?

Page 6: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

INTRODUCTIONS

Hi. I’m Austin Govella, an Experience Design Manager at Avanade where we’re re-inventing how enterprises collaborate.

Page 7: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

INTRODUCTIONS

Hi. I’m { Name } , an { Title, Role, or Whatever } at { Company } where we’re { the coolest thing about where you work }.

Page 8: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

INTRODUCTIONS

TRUST

Page 9: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

MIND GAMES

THE CUSTOMER IS ALWAYS RIGHT.

Page 10: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Section Title

• Designers don’t really design anything. Organizations design everything.

• Instead of changing what you do, change how you do it.

MANIFESTO

Page 11: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Section Title

Don’t look for the next opportunity.

The one you have in hand is the opportunity.

— Paul Arden

INSPIRATION

Page 12: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

BUILDING CERTAINTY

Agile

Page 13: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Section Title

• Individuals and interactions over processes and tools.

• Working software over comprehensive documentation.

• Customer collaboration over contract negotiation.

• Responding to change over following a plan.

AGILE MANIFESTO

AGILE

Page 14: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

Section Title

• Real people doing work over models of people doing work.

• Real software over models of software.

• Real collaboration over models of collaboration.

• Real learning over models of learning.

REAL MANIFESTO

AGILE

Page 15: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

AGILE

• Agile focuses on certainty around what will be built.

• Agile seeks to minimize unnecessary change.

• Agile values the build over everything else. The build represents certainty.

Page 16: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

AGILE

• Agile pursues velocity through the review, plan, build loop.

• Agile relies on the plan to create build.

• Agile velocity through the loop reduces the risk you build the wrong thing.

AGILE PROCESS

REVIEW

PLAN

BUILD

Page 17: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

AGILE

Agile is obsessed with the question: Is this what you wanted?

Page 18: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

LEARNING CERTAINTY

Lean

Page 19: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

LEAN

• Lean focuses on certainty around learning what is most valuable.

• Lean seeks to maximize necessary change.

• Lean values learning over everything else. Learning represents certainty.

Page 20: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

LEAN

• Lean pursues velocity through the build, measure, learn loop.

• Lean relies on what was measured in order to learn.

• Lean velocity through the loop increases the risk you build the right thing.

LEAN PROCESS

BUILD

MEASURE

LEARN

Page 21: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

LEAN

Lean is obsessed with the question: Is this the most valuable thing?

Page 22: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

MEASURING CERTAINTY

Design

Page 23: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

DESIGN

• Design is focused on identifying uncertainty.

• Design seeks to identify change.

• Design values measuring over everything else. Measuring represents certainty.

Page 24: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

DESIGN

• Design pursues velocity through the think, make, check loop.

• Design relies on what was made to measure.

• Design velocity increases the risk you measure the right thing.

DESIGN PROCESS

THING

MAKE

CHECK

Page 25: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

DESIGN

Design is obsessed with the question: Is this what we thought it was?

Page 26: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

DESIGNING CERTAINTY

Unified Process

Page 27: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

AGILE LEAN DESIGN

PLAN LEARN THINK

BUILD BUILD MAKE

REVIEW MEASURE CHECK

Page 28: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

UNIFYING THE DESIGN PROCESS MODEL

Plan

Build

Review

Page 29: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

UNIFYING THE DESIGN PROCESS MODEL

Learn

Build

Measure

Plan

Build

Review

Page 30: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

UNIFYING THE DESIGN PROCESS MODEL

Learn

Measure

Plan

Build

Review

Think

Make

Check

Page 31: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

But what are we think » make » checking?

Page 32: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

UNIFYING THE DESIGN PROCESS MODEL

DATA

MODELS

ARTIFACTS

Learn

Measure

Plan

Build

Review

Think

Make

Check

Page 33: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

THE UNIFIED PROCESS MODEL

DATA

MODELS

ARTIFACTS

Learn

Measure

Plan

Build

Review

Think

Make

Check

LEA

N

AGILE

DESIGN

Page 34: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

The Wrong Questions:

Agile is obsessed with the question:Is this what you wanted?

Lean is obsessed with the question: Is this the most valuable thing?

Design is obsessed with the question: Is this what we thought it was?

Page 35: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

The Right Questions:

How do we create

How do we

DataModelsArtifacts

ThinkMakeCheck

}

}

Deliverables

Activities

Page 36: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

The Key Issues:THE MODEL

What do we need to model?

What kind of model will work best?

THE FIDELITY

How faithful should it be? (visual and functional fidelity)

THE ANNOTATION

What does the audience need to know?

THE AUDIENCE

Who are we sharing with?

When are we communicating with them?

Where are they?

THE ITERATIONHow fast can we go through the loop? (velocity)

How fast should we go through the loop? (next batch size)

Page 37: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

How it plays out:

Page 38: Abandon agile

From “Abandoning Agile, Leaving Lean, and Designing Better Experiences” by Austin Govella, Oct 11, 2012

UNIFIED PROCESS

THE UNIFIED PROCESS MODEL

DATA

MODELS

ARTIFACTS

Learn

Measure

Plan

Build

Review

Think

Make

Check