abc of public relations. presentation outline
TRANSCRIPT
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Proste wprowadzeniedo zrozumienia P.R. i środków masowego przekazu
ZŁAPAĆBYKAZA ROGI
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ABCof
Public Relations
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VALUES
V
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what are the valuesof your organization?
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Hhonesty
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Hheart
(have one!)
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Aawareness
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Aaudience
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Bbrand
ambassadors
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who are your brand ambassadors?
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connect
C
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Cconcern
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call-to-action
C
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Ddeliver
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Eengage
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Ffacts, facts, facts
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generate
reactions
G
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integrate in a context
I
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the journalist
J
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a DAY IN THE LIFE OF A JOURNALIST
» selection of press releases
» news
» conferences
» interviews and features
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Uunderstand the needs
of the journalist
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a DAY IN THE LIFE OF A JOURNALIST
» tons of coffee
» nerves. lots of them too
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Kk.i.s.s.
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Llisten
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Mthe medium is
the message
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the medium is
the message
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Mmake it
memorable
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Nnewsworthy
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»»
» How important is your information you want to deliver?
Is it relevant/interesting for the mass?
how does it affect the mass?
Does it answer to the needs of the mass?»
newsworthiness
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Oopportunities!
chase them!
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Ppublic
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Pprepare
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Qquality
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Qthe 5 questions
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the 5 questions!
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relevance
R
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Rresults
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Rresources
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Ssocial
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Ssize
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Ttitle
tweet
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Ttest
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verify! verify! verify!
V
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Tthank you!