Marketing Cloud Platform - Delivering High Speed Analytics of Large Scale Transaction Data

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Vivek Sanghi – VP, BD and Strategic PartnershipsJoey Pan – VP, Data Science

Affinity SolutionsPurchase data-driven marketing brings a new level of transparency between your marketing actions and revenue generation.

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4K+Trusted partner to 4,000

financial institutions serving thousands of

retailers & service providers

10B+Data rights to 60 million debit and credit card transactions which are updated daily and

managed in-house and 10B transactions annually

Extensive experience with proprietary analytics and

modeling to deliver marketing productivity with the highest

proven ROI

Financial Institutions Marketers Payment Processors

Purchase Driven Marketing Solutions

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Running In Affinity Solutions Marketing Cloud…

PRECISIONMARKETING CAMPAIGNS

CLOSED LOOP MEASUREMENT

BUYERGRAPH

SPEND INSIGHTS

Unparalleled marketing intelligence turns likely buyers into

customers

Precision marketing campaigns leads

to higher proven ROI

Optimize marketing spend to generate the highest proven ROI

Better visibility leads to high

impact decisions

Our Technology Stack Does The Work For You

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PersonRetailerTransaction DateTransaction TimeTransaction Amount

AFFINITY SOLUTIONSMARKETING CLOUDTRANSACTION

DATA

RETAILER CRM DATA

SpendInsights

BuyerGraph

Closed LoopMeasurement Marketing Spend ROI

+XX%

Our Big Data Infrastructure

Hybrid PlatformWhy on Premise? Why on Cloud?

Consolidate Data Via MapR NFS Mounting

NFS Mounting = The Key Feature of MapR CDP

Bank Data Drop Box

SAS Modeling Server

Partner and Customer Data Drop Box

Consumer ID Engine

MapR CDP

POSTGRESDB

Servers

DSP Data Drop Box

In-Memory ETLTo Accommodate Complicated Business Logic

Detect new credit cards

Detect new merchant descriptor pattern

Detect card member address change

Detect and remove duplicated transaction data

MapR CDP Hive DB

Tools Worth Noting

Ad-hoc Data Exploration: Apache Drill

Machine Learning/Modeling: H2O

Redshift Query Portal: Re:Dash

Future Plan – Explore Apex

Thank You

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