Architectural Patterns for Cloud Adoption in Enterprises

ianmas@amazon.com

@IanMmmm

Ian Massingham — Technical Evangelist

A broad and deep platform that helps customers build sophisticated, scalable applications

What is Cloud Computing?

Why are companies adopting cloud computing and AWS so quickly?

The primary reason businesses are moving so quickly to AWS and the cloud

#1: Agility

Hotels Music StorageMagazines

Old World:

Infrastructure in

weeks

Enterprises Can’t Afford to Be Slow

A Culture of Innovation: Experiment Often & Fail Without Risk

Who is using AWS and what are they using it for?

Startups on AWS

http://aws.amazon.com/solutions/case-studies/

150,000people are hosted on any given night

Total Number of Guests

January 2013 4 Million

Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010

3M

Mar 2014 Jun 2014

6M

9M

12M

15M

Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010

June 2014 15 Million

Up by Over 10 Million in One YearTotal Number of Guests

3M

Mar 2014 Jun 2014

6M

9M

12M

15M

0

350

700

1,050

1,400

2010 2014

24 48

432

1,300

Total Number of EC2 instances

Why AWS?

We have a 5 person operations team.

AWS allows us to devote our resources and mindshare to the core business.

“”

Enterprises on AWS

http://aws.amazon.com/solutions/case-studies/

70% reduction inoperational costs

#1: Development and Testing

Do more dev and test work, faster

Sharepoint and SAP SAP

Reduced dev and test environment costs

Oracle

#2: New Workloads

Product prototyping

Audience management & creative design

Hotel booking engine

Biological data research

Global deals engine

Video streaming

SIM card credit News distribution

App streaming Firmware upgrades

Mobile gamesMobile musicdiscovery

#3: Supplement Existing Workloads with the Cloud

Export operational data to Amazon Redshift for analysis

2X faster queries at 1/2 the cost

Analytics

Disaster recovery SSAE 16-compliant to restore all data

within 2 hours

Equipment leasing app

Operational applications

Export data to AWS for analytics processing

#4: Supplement Workloads with Existing On-premises Infrastructure

AWS serves up application content & data

Integration back to Samsung Data Centers for financial transactionsExisting systems

#5: Migrating Existing Applications

Migrated 500 web properties in 5 months

1,700 web properties

New product websites in 2 days vs. 2 weeks

Migrated clinical trials simulations platform

Simulations in 1.2hrs vs. 60hrs

64% reduction in costs

#6: Data Center Migration

From 40 data centers, down to 6

9X increase in AWS usage

APIs help govern usage and control cost

Enabling global collaboration

3,000 applications by January 2015

#7: All-in — IT Entirely in the Cloud

“We have to be great at a number of things…

operating data centers is not one of those things”

“We are a hospitality management organization, not

an IT services company”2000 applications migrating

to AWS in 18 months

How can I use AWS services to develop, deploy and scale my applications?

11 regions 28 availability zones 51 edge locations

Infrastructure

P H Y S I C A LN E T W O R K

S Y S T E M

PEOPLE & PROCESS

Familiar security model Customer ecosystem Every customer benefitsPartner ecosystem

Comprehensive Security Capabilities, Validated by Experts

https://aws.amazon.com/security/

Infrastructure Regions Availability Zones Points of Presence

Enterprise Applications Virtual Desktops Sharing & Collaboration

Core Services Storage(Object, Block and Archival)

Compute(VMs, Auto-scaling and Load Balancing)

Databases(Relational, NoSQL, Caching)

Networking(VPC, DX, DNS)

CDN

Access Control

Usage  &  Resource  Tracking

Monitoring  and  Logs

Administration & Security

Key  Storage  &  Management

Identity  Management

Service  Catalog

Platform Services

Deployment & Management

One-­‐click  web  app    deployment

Dev/ops  resource  management

Resource  Templates

Push  Notifications

Mobile Services

Identity

Sync

Mobile  Analytics

App Services

Queuing  &  Notifications

Workflow

App  streaming

Transcoding

Email

Search

Analytics

Hadoop

Data  warehouse

Data  Pipelines

Real-­‐time  Streaming  Data

Code  Deploy

Code  Pipeline

Code  Commit

Compute

Compute(EC2 Instances, Auto-scaling and Load Balancing)

New EC2 Instance Type: C4

2.9 GHz E5 v3 (Haswell) Up to 36 vCPUS

EBS-optimized by default, at no extra cost

Compute Optimized

Networking, Security & Access Control

Networking

VPCRoute 53Direct Connect

Security

IAMCloudTrailCloudHSM

Storage

Storage(Object, Block and Archive)

New EBS Volumes

Up to 16TB 10,000 IOPS

Up to 160MBps

General Purpose (SSD)

Up to 16TB 20,000 IOPS

Up to 320 MBps

Provisioned IOPS (SSD)

DatabasesRelational

NoSQL

Caching

AnalyticsHadoop

Real-time

Data warehouse

Data workflows

App ServicesQueuing

Orchestration

App Streaming

Transcoding

Email

Search

λ Introducing AWS Lambda

An event-driven computing service for dynamic applications

Deployment & ManagementContainers

Dev/ops Tools

Resource Templates

Usage Tracking

Monitoring and Logs

Mobile ServicesIdentity

Sync

Mobile Analytics

Notifications

Amazon Cognito

Amazon Mobile Analytics

Amazon Mobile SDK

SNS Push Notifications

Hi!

AWS Mobile Services

Small, autonomous teams Roadmap ownership

Decoupled launch schedules

Get Core Functionality in the Hands of Customers, Quickly

Small, “Two Pizza” Teams

Operational stability High scale

Limited initial feature set

Iterate Based on Customer Feedback

Epic Collaboration+ =

2008 2009 2010 2011

Amazon EBSAmazon EC2

Amazon SNS

AWS Identity & Access Management

AWS Import & Export

Amazon CloudWatch

Amazon EMR

Amazon RDS

Amazon VPC

Auto Scaling

Elastic Load Balancing

Amazon ElastiCache

Amazon SES

AWS CloudFormation

AWS Direct ConnectAWS Elastic Beanstalk

GovCloud

Amazon SWF

Amazon Route 53

Amazon Redshift

Amazon Glacier

Amazon Dynamo DB

Amazon CloudSearch

Amazon EC2

AWS Storage Gateway

Amazon CloudTrail

Amazon CloudHSM

Amazon WorkSpaces

Amazon Kinesis

Amazon Elastic Transcoder

Amazon AppStream

AWS OpsWorks

AWS Data Pipeline

AWS Rapid Pace of Innovation

+24

+48

+61+82

+159

+280

20132012

Since inception AWS has: • Released 1111 new services and features • Introduced over 40 major new services • Announced 45 price reductions

+454

2014

Amazon Mobile Analytics

Amazon Cognito

AWS Zocalo

AWS Directory Service

Amazon RDS for Aurora

AWS CodeDeploy

AWS Lambda

AWS Config

AWS Key Management Service

AWS Service Catalog

Amazon EC2 Container Service

AWS CodePipeline

AWS CodeCommit

@IanMmmm

Ian Massingham — Technical Evangelist

@AWScloudAWS Global News and Service Launches

@AWS_UKIAWS UK & Ireland News, Events & Webinars