abishek final

8/13/2019 Abishek Final

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PRESENTED BY:

ABHISHEK NAYAKGIRISH C V

MOUNASHREE H D

NAVEENA B CPRADEEP H C

PUNYASHREE M

SHILPA Y D

VINYAK H C



Industry Profile

The telecom industry is one of the fastest growing industries inIndia.

India has nearly 200 million telephone lines and the third

largest network in the world after China and USA. History of Indian Telecommunication started in 1851 when the

first operational land lines were laid by the government nearCalcutta.

The Indian Telecommunications network with 203 millionconnections is the third largest in the world and the secondlargest among the emerging economies of Asia.

Telecom sector accounts for 1 percent of India’s GDP. Likely todouble in 2-3 years.



Company Profile

Bharat Sanchar Nigam Ltd. formed in October, 2000, is

World’s 7th largest Telecommunications Company providingcomprehensive range of telecom services in India.

BSNL has installed Quality Telecom Network in the country

and now focusing on improving it, expanding the network,

introducing new telecom services with ICT applications invillages and wining customer’s confidence.

Today, it has about 47.3 million line basic telephone capacity, 4

million WLL capacity, 49.76 Million GSM Capacity, more than

37382 fixed exchanges, 46565 BTS, 3895 Node B ( 3G BTS),

287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm

of Microwave Network connecting 602 Districts, 7330

cities/towns and 5.5 Lakhs villages.



Cont...

BSNL is the only service provider, making focused efforts and

planned initiatives to bridge the Rural-Urban Digital Divide

ICT sector.

BSNL has more than 2.5 million WLL subscribers and 2.5

million Internet Customers who access Internet through variousmodes viz. Dial-up, Leased Line, DIAS, Account Less

Internet(CLI). BSNL has been adjudged as the NUMBER ONE

ISP in the country.

BSNL has set up a world class multi-gigabit, multi-protocol

convergent IP infrastructure that provides convergent services

like voice, data and video through the same Backbone and

Broadband Access Network .



Interesting Facts:- There are 2 million BSNL mobile connections in rural India(a record,

no other connection is as famous as bsnl in rural areas).

BSNL supplies phone lines to all other network such as Airtel,

Vodafone etc.

BSNL is the only network which offers broadband connections .

More than 50% of the international calls coming to India,use Reliancenetwork.

Largest pan India coverage-over 11000 towns & 3 lakh villages.

India’s No. 1 wireless service provider with more than 50million

customers. An incredible speed of 2mbps is only offered by BSNL.

The only Mobile service available through out thecountry including

Jammu and Kashmir and North Eastern states like Arunachal Pradesh,

Nagaland, Mizoram etc.



Aspiration and Vision

Be the leading Telecom Service Provider in India with global

presence. Create a customer focused organisation with excellence in

sales, marketing and customer care.

Leverage technology to provide affordable and innovative products/services across customer segments

Vision To be a high tech customer oriented unit of BSNL with

emphasis on value addition enabling BSNL to become thelargest telecom service provider in Asia.

Be the leading telecom service provider in India with global

presence. Create a customer focused organization with excellence in

customer care, sales and marketing.

Leverage technology to provide affordable and innovativetelecom. Services/products across customer segments.



Mission & Quality Policy

Mission

To provide world class State-of-art technology telecom

services to its customers on demand at competitive prices.

To Provide world class telecom infrastructure in its area ofoperation and to

contribute to the growth of the country's economy.

Quality Policy

BSNL Telecom Factory Mumbai is committed

to continually improve through excellence and

customer satisfaction with employee’s participation.



Products / Services Profile:-

•BSNL LANDLINE

•BSNL MOBILE

•POSTPAID

•

PREPAID•UNIFIED MESSAGING

•GPRS/WAP/MMS

•DEMOs

•TARIFF

•BSNL BROADBAND

•BSNL MANAGED NETWORK

SERVICES

•BSNL MPLS-VPN

• ISDN

•

•LEASED LINE

• INTELLIGENT NETWORK

• FREE PHONE SERVICE

PREMIUM RATE SERVICEINDIA TELEPHONE CARD

VIRTUAL PRIVATE NETWORK

(VPN) VOICE VPN

UNIVERSAL NUMBER

UNIVERSAL PERSONAL NUMBER

TELE VOTING• VIDEO CONFERENCING



COMPETITORS INFORMATION:-



Meckensy 7S frame workSYSTEM :System in the 7’S frame work

refers to all the rules regulations and

procedure both formal and informalthat compliment the organizationstructure. System is an assembly ofthings connected or interrelated So as toform a complex unity, or wholecomposed of parts in orderly

arrangement according to Some schemeor, plan.

SKILLS:Skill is the distinctive

capabilities or competences of personal

or of the organization as whole. Inother words it is what the company doesthe best in way of selecting capablepersonas and well trained person. InBSNL all employees are skilled and welleducated, in some area there is a need of

training.



Cont......

STAFF:Staffing is the process of

acquiring human resources for the

organization and assuming that theyhave the Potential to contribute to theachievement of the organizational good.In the Mckensys 7 s team work the termstaff has a specific connotation. Theterm staff refers to way organizations

introduce young recruits into themainstream of their activities.

STYLE:Style basically means

management behavior towardsemployees, customers, share holders,suppliers, and every other persondealing with the company. A particularstyle adopted by the company will have various implications over various peopledealing with the organization and thus it will have an impact over the relationship

between the organization and the otherparty

STRATEGIES: Strategy is the choice

of direction and action of the company

adopt to achieve its objectives in varioussituations. It explains the objectives ofthe organization and how the companyachieves them.The improvement in the performance isdriven by a focus on cost reduction

materials and operating expenses as wellas by increasing in sales volume.

SHARED VALUES: What are the

fundamental values that thecompany/team was built on?Shared values means that the employeesshare the same guiding values are thingsthat you would strive for even they weredemonstrably not profitable. Values actas an organization’s conscience,providing in times of crisis. Identifying

corporate value is also the first essentialstep in defining the organization’s role

t t



ro t an oss account



b l h



balance sheet



THREATS



THREATS :- Competition from private operators Keeping pace with fast technological changes

Market maturity in basic telephone segment Manpower churning Multinational eyeing Indian telecom market Private operators demand for sharing last mile

WEAKNESSES: -

Poor marketing strategy Limited number of value added services Poor franchisee network Legacy of poor service image Lack of strategic alliances Poor IT penetration within organization

Poor knowledge Management

OPPORTUNITIES



OPPORTUNITIES:-

Untapped broadband services

Untouched international market Diversification of business to turn-key projects

Leveraging the brand image to source funds

Almost un-invaded VSAT market

STRENGTHS: -

Experienced telecom service provider

Total telecom service provider

Huge Resources (financial & technical pool)

Huge customer base

Most trusted telecom brand

Transparency in billing



TOWS



Findings and Suggestions

Findings

The 24x7 (around the clock) service of BSNL is to be appreciated.

It would be better if BSNL carries all its accounting transactions in any of the public secter banks rather then going for ICICI bank Ltd, which is a privatesecter banks.

It is worth to consider the changing trends, tastes and preferences of(transitional) consumers.

More than 250000 employees working in BSNL

SUGGESTION

To the each customer differently as per needs. Since the customer needs keepon changing, the products and offerings have to be regularly changed too.

The majority of the respondent customers have an opinion that BSNL is

having good tangibles. BSNL staff’s are should be provide prompt services, guideline and equal

prominence have to be given to all customers.

i i



Learning experience:-

First of all, we learnt to be co-operative with one anotheramong all of our team members.

With the help of this project, we could know how to

approach a corprate firm to get information.

It was indeed a new experience to go out and seekinformation with the employer, employees, customers,

suppliers etc.

Along with this experience, eductionetc a bit of

entertainment and enjoyment was also there owing to this

project.



Conclusion:

The BSNL is one of the largest telecommunicationservices providers in India, and offered variety ofproducts and services to attract and satisfy new as well

as old customers and BSNL is continuously givingexiting offers to the public to retain the existing andattract the new customers in India,even thoughtelecom sector facing tuff computation, customer hasgood opinions about BSNL services. Presently morethan 300000 lakh employees are working in BSNL andit also offered exiting plans to it own employees andgiving preference to the students needs with low pricedata plans.



BIBLIOGRAPHY:-

www.bsnl.co.in

www.cellone.co.in

www.bharatsancharnigam.com Magazines and Books:

TRAI magazine yearly magazine

Yellow pages

Telecom sector in India articles

http://www.bsnl.co.in/

http://www.cellone.co.in/

http://www.bharatsancharnigam.com/

http://www.bharatsancharnigam.com/

http://www.cellone.co.in/

http://www.bsnl.co.in/



THANK YOU

abishek final

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