Company Name

Allied Bank LimitedOrganogramBy : Aurangzeb Khan, Senior business analyst itEX-MBA-FALL-13-028, Source : Company MANUALS

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The Company

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Marketing Department

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Job DescriptionsDivisional Head Marketing & Corp. CommunicationsReporting to the Chief CRBG & CEO, the D.H Marketing & Corp. Communication will lead a team of marketers responsible for the branding, product development jointly with business heads. Responsibilities:Advising CEO on new marketing opportunities & brandingWorking closely with Asset Liability products head for branding of productsIdentifying CSR & PR opportunities for the bank & devising plansHiring marketing team and training sales & customer service teams.Budgeting & costing for marketing departments.Working on Big Data & Analytics for market research & training team on how to get the right data for making decisions.Contracting advertisement firms for the banks advertisement campaigns.

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Job DescriptionsManager Marketing Working with D.H marketing & corp. communications.Marketing plans development & continuous improvement of Social media portals, internet banking products.helping G.H assets & liability in branding products.Working with the budgeting team of CRGB for budgeting of marketing department.Coordinating with advertisement agenciesdevising & implementing plans for banks public relation activities.developing & facilitating in developing content for marketing campaigns. Developing insights & conducting marketing research as required from time to time.

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Job DescriptionsManager Corporate CommunicationsWorking with D.H marketing & corp. communications.Advising to D.H marketing & communications for CSR plans.Working for staff engagements Working on press releasesWorking on donations & give-away activities

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Job DescriptionsGroup Head Asset/Group Head Liability & their teamsWorking with D.H marketing & corp. communications & group chief CRBG.Designing asset & liability products & revising them.Performing Extensive marketing research for product developmentPerforming the complete costing & ROI for new product launchesTaking care of regulatory & compliance aspects of the products & services

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Thank you