about ietcsfp.ucdavis.edu/files/184180.pdfabout ietc • inland empire: more than 27,000 square...
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ABOUT IETC
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ABOUT IETC
• Inland Empire: more than 27,000 square miles to travel
• Inland Empire Tourism Council (IETC) was founded in 1988
• 501(c)6 membership organization
• Funded through partnership dues, advertising revenues, and matched marketing dollars from the State of California
• The IETC is recognized by Visit CA as the destination marketing organization for the Inland Empire region
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WHAT IS OUR OBJECTIVE?
Educate visitors coming to the region about the unique amenities in Southern California's Inland Empire. Additionally, DiscoverIE strives to encourage longer stays and return visits creating a positive impact on the local economy.
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Partners work cooperatively to achieve
their common goals while meeting their own business development
objectives.
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INLAND EMPIRE TRAVEL IMPACTS
• $5.6 billion direct spending (+3.3%)• 58,100 employed• $79 million local taxes • $237 million state taxes
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• $5.8 billion direct spending• 60,400 employed• $106 million local taxes• $238 million state taxes
THE DESERTSTRAVEL IMPACTS
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WORKING WITH VISIT CALIFORNIA
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• California’s agricultural bounty includes more than 400 commodities
• So when it comes to culinary experiences, from farm tours, farmers markets and farm-to-fork dinners, to food and wine festivals and wine tasting tours, California is always in season.
“CALIFORNIA – ALWAYS IN SEASON”
We love growing things in California.
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MAJOR INITIATIVES
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Website/Blog
DiscoverIE.com
Press Releases
Business to Business
Opportunities
Special Event
Attendance
Tourism Summit
FAMTours
VisitCA
DiscoverIE Night Out
Events
IndustryStrategyMeetingsCommittee
MeetingsElectronic Banner Ad
Partner
PageIETCMS.com
Monthly Newsletter
Co-Ops
Exposure Opportunities
Leads
Billboards
EvergreenPostcard
CA Visitors Guide
LEGENDTraditionalNon-TraditionalOutreach
Social MediaGiveaways
Major Initiatives2013-2014
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TRAVEL & ADVENTURESHOW
• Event Date: February 8-9, 2014• Location: Long Beach Convention Center• Audience: Over 28,000 consumers and travel
agents• 67% attend solely to find their next vacation and
take advantage of show specials
PARTNER RATE
• Package 1 - $1,200• DiscoverIE team
will distribute your collateral
• Package 2 - $500• Your staff
representation at DiscoverIE exhibit
Average cost for a 10x10 booth is around $15,000Above price includes booth, AV, collateral, insurance, staff time,
hotel, travel, food, & internet
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UPCOMINGCO-OPS
SWAG BAGPROGRAM
POW WOW2014
RACK CARDREGIONAL MAP
CALIFORNIA VISITORS GUIDE
ROAD TRIPS
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CALIFORNIA VISITORS GUIDE
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ROAD TRIPS MAGAZINE
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BRAND ALIGNMENT
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CVB PICTUREINSIDE INFORMATION
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INSIDEINFORMATION
EXPERIENCE PILLARS
DREAM BIG
FAMILYINITIATIVE
GLOBALAPPROACH
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Based on a major international market research program we have seen the following.
WHAT PEOPLE THINK: • Abundance, Best Of Everything All
In One Place, Culturally Diverse, Great Family Experiences, Unexpected And Unique
STRONG ASSOCIATIONS: • Outdoor Adventure, Family Fun,
Culinary, Zoos, Wineries and Shopping
INSIDEINFORMATION
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NEXT STEPS
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• Review www.DiscoverIE.com
• Submit your tourism related special events via the partner portal at www.IETCms.com
• Submit your tourism related itineraries via the partner portal at www.IETCms.com
• Add [email protected] to your press release distribution list
• Submit High-Res Images & HD B-Roll Video Footage to [email protected]
GET INVOLVED
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