about battinto l

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About Battinto L. Batts Jr.

Battinto L. Batts Jr. is a native of Ettrick, Virginia. Professor Batts developed alove for writing at a very early age, using the written word as a form of entertainment andescape from boredom. He embraced writing as a career late in high school, when he

became the editor of the Matoaca High School newspaper. He won the Best News StoryAward in the 1985 Dow Jones Newspaper Funds Urban Journalism Workshop, aprogram that exposed minority high school students to the world of journalism.

Battinto enrolled at Virginia Commonwealth University, where he majored inMass Communications with a concentration in newspapers. He also holds a master of artsin media management from Norfolk State University, and is completing his doctorate inhigher education management at Hampton University. Professor Batts research focuseson social media in higher education.

Professor Batts had a 20-year career in journalism, working at five newspapers(Richmond Times-Dispatch, South Florida Sun-Sentinel, Daily Press, Virginian-Pilot,Tampa Bay Times) as a reporter or editor. He also worked in circulation marketing at The

Virginian-Pilot, where he oversaw the Newspapers in Education program and ePilot.Battinto began teaching journalism courses at Hampton University in 2001, and joinedthe faculty full time in 2007. He served as an assistant professor in the Scripps HowardSchool of Journalism and Communications for three years before being appointed thedirector of the William R. Harvey Leadership Institute.


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SUMMARY: Higher education administrator and instructor in the areasof media and leadership development. Seasoned journalist, contentdeveloper and media entrepreneur with (3) mobile applications publishedin Apple iTunes store. A marketing and public relations strategist,offering client solutions through mobile, Internet, video, and printplatforms.

SKILLS: Academic curriculum development, assessment and studentAdvising; Apple iPhone Application Development, Adobe CS5, WordPress;Final Cut Pro, Photography, Video; Strategic Public Relations andMarketing

EDUCATION: Bachelor of Science in Mass Communications, VirginiaCommonwealth University (1990); Master of Arts in Media andCommunications, Norfolk State University (2006); Doctorate of

Philosophy in Higher Education Management, Hampton University,projected May 2013

CURRENT EXPERIENCE:

HAMPTON UNIVERSITY: Director of the William R. Harvey LeadershipInstitute/Adjunct Professor in the Scripps Howard School of Journalism and Communications William R. Harvey Leadership Institute: Chief administrator for a

department with 100 students and three faculty members.

Responsible for strategic planning, student recruitment, academicstandards and conduct enforcement, curriculum development,external engagement, distribution of scholarship funds. Manageannual national Student Leadership Summit. Teach courses onleadership development.

Scripps Howard School of Journalism and Communications: Teachnews writing and editing, focusing on Internet contentdevelopment and delivery. Adviser to student newspaper, TheHampton Script

ARIZONA STATE UNIVERSITY:Scripps Howard Media Entrepreneurship

Fellow Selected from an international pool of applicants to study newmedia platforms and instruction of media entrepreneurship in highereducation at the Walter Cronkite School of Journalism and MassCommunication.

MEDIA CONSULTANT: Clients have included a global Internet mediacompany, the American Cancer Society; senior living and after care


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companiesPREVIOUS EXPERIENCE: HAMPTON UNIVERSITY (August 2007-November 2010):

Assistant Professor in Scripps Howard School of Journalism andCommunications: Taught undergraduate courses focusing on ethicsin media, including advertising, editorial and online. Developedwebsites and content, including video for the Internet.

RUBIN COMMUNICATIONS GROUP (January 2009-July 2009):

Senior Account Manager: Provided public relations, crisiscommunications, strategic marketing and event management forclients at Virginia Beach-based firm.

THE VIRGINIAN-PILOT (May 2004-December 2008)

e-Pilot Manager: Grew daily digital subscription base through marketingand advertising efforts; developed strategies to reduce newspaperdistribution costs

Newspapers in Education Manager: Oversaw daily distribution of 30,000newspapers to local K-12 schools; coordinated marketing andfulfillment; negotiated and executed vendor contracts.

Circulation Staff Development Manager: Researched and devisedstrategies to help increase net paid circulation; developed newproducts aimed at growing market coverage; recruited and trained

distributors, sales representatives and customer service staff. Business Writer: Wrote stories about commercial and industrial real

estate, economic development, the business of sports andentertainment and general assignment.

NORFOLK STATE UNIVERSITY (January 2007-December 2008)

Adjunct Professor: Taught news writing and media ethics courses in theDepartment of Mass Communications

ST. PETERSBURG TIMES (July 2003-May 2004)

Assistant City Editor: Supervised five reporters and award-winningmetro columnist.

HAMPTON UNIVERSITY (December 2001-May 2003)

Adjunct Professor: Taught Media Ethics and Introduction to NewsWriting


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THE VIRGINIAN-PILOT (August 1996-July 2003)

City Editor: Supervised five reporters, an assistant editor, and acolumnist.

Assistant Sports Editor: Led a team of six reporters. Night Metro Editor: Responsible for evening operations of metro

section. City Hall Reporter: Covered municipal government beat.

THE DAILY PRESS (March 1996-August 1996)

Higher Education Reporter: Covered public and private highereducation in Virginia

SOUTH FLORIDA SUN-SENTINEL (July 1993-March 1996)

Reporter: Covered K-12 education, city government, communitydevelopment and sports.

RICHMOND TIMES-DISPATCH (May 1990-July 1993)

Police Reporter: Covered law enforcement in the Richmond metropolitanarea.

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