about e – national agriculture market bareilly, uttar

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About e – National Agriculture Market Best practices undertaken in

Bareilly, Uttar Pradesh Dhalli, Shimla Gurramkonda, Andhra Pradesh Jassur, Himachal Pradesh Madanapalli, Andhra Pradesh Nizamabad, Telangana Rajkot, Gujarat Solan, Himachal Pradesh

e - National Agriculture Market (e-NAM) is a pan-India electronictrading portal which networks the existing APMC Mandis forcreating a unified national market for agricultural commodities. Thee-NAM Portal provides a single window service for all APMC relatedinformation and services. This includes commodity arrivals & prices,buy & sell trade offers, provision to respond to trade offers, amongother services.

The focus areas, with regards to implementation of e – NationalAgriculture Market, are listed below. Notifying and trading commodities on e-NAM Increasing the participation of traders on e-NAM Increasing the quantity and value of commodities being traded

on e-NAM Increasing the numbers of bids quoted by traders Promoting cashless transactions, e.g. online payments, to

farmers Promoting inter-market trade between Mandis Providing access of Soil Testing Laboratories to farmers Conducting awareness and farmer orientation programmes Providing basic amenities and facilities for cleaning, sorting and

packing to farmers in the Mandi Making logistics and infrastructure available to promote inter-

market trade on e-NAM platform Undertaking local initiatives and innovative methods to impact

greater robustness to e-NAM Ensuring transparency and accountability in implementation of

the scheme

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Executive Summary

Bareilly, Uttar Pradesh (e-NAM)

Background/ Initiatives Undertaken• APMC Bareilly has the necessary equipment available for traders and

farmers, including 8 computers, 3 laser printers, 5 thermal printers, 1laptop, projector, LED TV etc.

• Agriculture scientist, inside the campus, provides all types ofinformation to farmers regarding soil content, moisture percentage,suitable time of cropping and other useful information

• Cleaning and Sorting facility is provided, along with trained staff inAPMC

• Assaying lab, with necessary equipment, is also provided in APMC• Basic amenities, such as Kisan Vishram Grah for rest and stay of

farmers, water cooler along with RO, LED lights etc. are beingprovided to farmers

• Four training and awareness camps were organized with traders,farmers and APMC’s staff to educate them about the programme

• Workshop, along with ICICI Bank, was also conducted for farmersand traders to educate them about cashless transactions

• Awareness is created through newspapers, pamphlets, camps, etc.• Agriculture, Horticulture, Revenue and other allied departments have

been involved in facilitating and making farmers aware about e-NAM• APMC Bareilly has obtained 5 unified licenses for inter-state

APMCs tradingKey Achievements/ Impact

• 4 commodities, 80% of the commodities proposed in DPR, aretraded on e-NAM platform

• 89% of the registered traders (110) have participated in trade on e-NAM platform

• There are 33 commission agents on the e-NAM platform• Total value traded on e-NAM platform is Rs. 41.37 Crore• Total volume traded on e-NAM platform is 98026 Qtls.

BackgroundSince its inception in 1978 Agriculture Produce MarketingCommittee (APMC) Bareilly has been helping farmers to get realvalue for their produce. e-NAM was inaugurated on 30th Sep 2016as a transparent online trading platform capable of achieving betterprice for producers, reduced transaction cost for buyers, stableprices and availability for consumers. Further, it also helps inrealizing payment and delivery guarantee, real time price discovery,enhanced market accessibility, quality certification, warehousingand logistics and a more efficient supply chain.

Approach AdoptedCleaning and sorting facility is provided along with trained staff atthe APMC. Agriculture scientist sits inside the campus and providesall types of information to farmers regarding soil content, moisturepercentage, suitable time of cropping and other useful information.Data collected from agriculture and horticulture department hasbeen used to add more farmers on National Agriculture Market(NAM) portal.The bidding process ensues, once the report generated by seniormarketing inspector is uploaded on the portal. Necessary help isextended to traders and commodity agents during the biddingprocess. To ensure transparency, rates quoted are constantlydisplayed on screens.

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Innovative Methods

On completion of the bidding process a sale agreement isgenerated and signed by all stakeholders i.e. namely the seller(farmer), commission agent and the trader with the highest bid.

For the registration of new farmers on the portal, assistance ofAgriculture Department was sought. Linkages with other schemesof the State Government like Pardarshi Kisan Sewa were alsocreated. Forty transport companies were registered on the portal tofacilitate transportation of commodities purchased by traders.

Several steps for upgrading the existing infrastructure have beenundertaken including setting up of facilities like Soil Testing Lab,Krishi Soochna Kendra, Godowns and Kisan Vishram Grah. Plansare being formulated to interlink this initiative with otherGovernment schemes such as Solar Photo Voltaic Pump, SoilHealth Card Scheme, National Food Security Mission, Beej GramYojna, among others, to increase the number of the registeredusers.

APMC Bareilly has obtained 5 unified licenses for trading with inter-state APMCs which will facilitate traders to bid on any of the notifiedmandies.

Awareness Generation

Various awareness camps and programs were organized for tradersand farmers. For promotion of the scheme, awareness programswere organized at village level, with participation of villagers, villagepradhan and panchayat secretary. Pamphlets were distributed inthe villages highlighting the features of the e-NAM portal and it’sbenefits for the farmers. To promote e-payment, workshops wereorganized in collaboration with banks like ICICI. Other innovativemeasures included use of SMS messages to spread awarenessabout the measures being taken to help farmers get the best pricefor their produce.

Impact

The key outcomes of the initiative are highlighted below:


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Key Contact:

Mr. Santosh Kumar Yadav

Mandi SecretaryUttar PradeshEmail:[email protected]:05812315633Mobile No:9839593646

• 89% of the registered traders (110) have participated in trade one-NAM platform

• Total value traded on e-NAM platform is Rs. 41.37 Crore

• Total volume traded on e-NAM platform is 98,026 Qtls.

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mailto:[email protected]

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Executive Summary

Dhalli, Shimla (e-NAM)

Background/ Initiatives Undertaken• The commodities traded in the Mandi are Apple, Peas and

Cauliflower• Mandi has e-auction gateway, computers, wi-fi facilities, etc.• Amenities such as canteen, drinking water, ATM, rest house, sulabh

shauchalaya, ticker board, TV, cleaning and sorting facility etc. areavailable in the Mandi

• Awareness was carried out through Pamphlets, camps, meetingsand social media tools

• Radio talks and documentary films have also been developed tocreate awareness

• Currently, online payments have not been operationalised in theMandi

Key Achievements/ Impact

• One commodity, out of 3 proposed in DPR, is being traded on e-NAM platform


• Total value traded on e-NAM platform is Rs. 2.77 Crore• Total volume traded on e-NAM was 4299.2 Qtls.

BackgroundAgriculture is the main occupation of the people in HimachalPradesh and plays an important role in the economy of the State.Shimla and Kinnaur are the main fruit and vegetable producingdistricts of the State. Marketing of these agricultural commodities isdone through Agricultural Produce Market Committee (APMC) inmarket yards. The Dhalli Mandi has been selected as pilot mandiunder e-NAM scheme as it is the “Principle Market Yard” of APMCShimla.

Approach AdoptedCommodities traded in the mandi included Apple, Peas andCauliflower. Entry and Exit gates were created for recording thearrival and sales summary respectively. E-weighing facilities werealso installed at the gates. For facilitating e-auction, IT infrastructurewas installed at the auction hall. Assaying labs were set up to helpfarmers with quality testing of products. Cameras were installed tokeep a watch on all activities taking place in the market area.Amenities such as canteen, drinking water, ATM, rest house, sulabhshauchalaya, ticker board, TV, etc. were provided.Complaint and Grievance Cell was set up to address farmersissues. Farmers were provided training on cashless transactions.

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Awareness GenerationTo popularize and create more awareness about the e-NAMinitiative, an extensive strategy was formulated. Personal contactprograms with BDOs, Pradhan Gram Panchayats, BDC members,growers and bankers were organized. Awareness campaign wasalso carried out through pamphlets, camps, meetings and socialmedia tools. Radio talks and documentary films have also beendeveloped to generate awareness.

ImpactThe key outcomes of the initiative are highlighted below:




• Total volume traded on e-NAM was 4,299.2 Qtls.

Key Contact:Mr. Rohan Chand ThakurDeputy CommissionerShimlaHimachal PradeshEmail: [email protected]: +91 1772655988Mobile No: +91 9418097111

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Executive Summary

Gurramkonda, Andhra Pradesh (e-NAM)Background/ Initiatives Undertaken

• Gurramkonda is a single commodity market of Tomato, functionalthroughout the year

• Provision is made in AP Marketing Rules for enabling participationof outside traders in online bidding process

• Agricultural market committee has standardized the system ofcleaning, sorting, grading and packing of tomatoes

• High speed broadband facility is provided for gate entry, exit control,display boards and systems for e-bidding.

• Link roads are built to the inaccessible tomato farms withconvergence to schemes, such as MGNREGA and AgriculturalMarket Committee

• Two workshops were conducted for various stakeholders, such asfarmers, traders, market committee members, public representatives,marketing functionaries etc., for discussions on issues pertaining to e-NAM and to work out modalities for effective implementation

• 5 awareness programs were organized for the farmers to educate them about the advantages of e-NAM

• Information dissemination about e-NAM was done usingbrochures, pamphlets, advertisement through print media etc.

• All India market prices for the commodity traded are put on LEDdisplay screens in the Mandi

• Mandi fee of 1%, of the total value traded, is levied on the farmer• 30 new trading sheds are under development to protect tomatoes

from sunlight/heat



• Total value traded on e-NAM platform is Rs. 2.7 Crore• Total volume traded on e-NAM platform is 47056 Qtls.

BackgroundSituated in a rain shadow region, Gurramkonda is a remote hillyterrain faced with water scarcity for most part of the year.Gurramkonda Mandi is a single commodity market of tomatoes.

Approach AdoptedProvision has been made in Andhra Pradesh Marketing Rules forenabling participation of outside traders in online bidding process.Agricultural market committee has standardized the system ofcleaning, sorting, grading and packing of tomatoes. Tomatoes aregraded based on size and diameter and farmers have beenadequately trained about the grading process. Tomato, being aperishable commodity, is packaged and transported in plastic cratesto reduce the damage in transit and handling.High speed broadband facility has been provided for gate entry andexit controls, display boards and systems for e-bidding. Link roadsare built to tomato farms through convergence under schemes,such as MGNREGA.All India market prices for the commodity traded are put on LEDdisplay screens in the Mandi. 1% of total value traded is levied asmandi fee on the farmer. 30 new trading sheds are underdevelopment to protect tomatoes from heat.

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Processing at AMC, Gurramkonda

A helpdesk and complaint cell for redressal of grievances of thefarmers was established. CCTV cameras were installed in Mandipremises to keep watch of all activities including cleanliness of thearea.


Five awareness programs were organized for the farmers toeducate them about the advantages of e-NAM. Informationdissemination about e-NAM was done using brochures, pamphlets,advertisement through print media etc.




• Total volume traded on e-NAM platform is 47,056 Qtls.

Key Contact:

Mr. G. Chandra Mouli

SecretaryChittoor, Andhra PradeshEmail: [email protected] No: +91 7331154900

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Executive Summary

Jassur, Himachal Pradesh (e-NAM)Background/ Initiatives Undertaken• A new building is constructed in the Mandi with basic amenities,

such as computers, printers, UPS, internet connectivity, rest house,canteen, bore well etc.

• Cleaning, sorting and packing facilities are available at the Mandi• Soil testing facilities are also provided in the Mandi• 15 Meetings with traders and commissioning agents were

conducted to provide training and create awareness• Training sessions for APMC secretary, staff, mandi analysts, in

addition to 6 farmers training camps, were also organized• Various departments, such as agriculture, horticulture, IPH, PWD,

were involved for subsidies, irrigations, roads and cold storage etc.• Workshop were organized, along with ICICI bank, to motivate farmers

for cashless transactions• Awareness about the scheme is created through print and

electronic media such as newspapers, pamphlets, radiobroadcasts, etc.

• Transparency and accountability is ensured by using CCTV, swipePOS machines, digital display boards, etc.

• Mandi rates of different commodities are displayed on the digitaldisplay boards on daily basis

• Uses and benefits of Agricultural Marketing Information Network(AGMARKNET) mobile app were explained to the farmers andtraders




• Total value traded on e-NAM platform is Rs. 6.8 Crore• Total volume traded on e-NAM was 23155 Qtls

Backgrounde-NAM initiative for integrating the APMC regulated market yardsacross the State to a common online platform was launched in SubMarket Yard Jassur on 30th September 2016. On account of itsremote location, Jassur lacked the necessary infrastructure for theimplementation of the project. Insufficient informationcommunication technology setup and lack of awareness about thescheme among relevant stakeholders were major challenges beforethe authorities.

Approach AdoptedLocal administration equipped the sub-market yard of Jassur withthe necessary ICT infrastructure including computers, printers, UPSand internet connectivity. Cleaning, sorting and packing, soil testingfacilities were made available at the Mandi.Marketing transactions are being maintained electronically with thehelp of a database, which provides all necessary qualitative andquantitative details of all the registered commodities under e-NAM.Extensive training programme for all stakeholders including APMCstaff was organized to apprise them with the objective, processesand benefits of the initiative and equip them with the requisite skills.

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Infrastructure

Various departments like, agriculture, horticulture and public workswere involved for providing subsidies and building infrastructure(roads, cold storage, etc.).

CCTV cameras, swipe POS machines, digital display boards, etc.were installed to ensure transparency and accountability. Mandirates of different commodities were constantly displayed on thedigital display boards.


Awareness about the scheme was generated through print andelectronic media such as newspapers, pamphlets, radio broadcastsetc. 15 Meetings with traders and commissioning agents wereconducted to provide training on e-NAM platform. Uses andbenefits of Agricultural Marketing Information Network(AGMARKNET) mobile app were explained to farmers and traders.Workshops were organized, along with ICICI bank, to motivatefarmers for cashless transactions.





• Total volume traded on e-NAM was 23,155 Qtls

Key Contact:

Mr. Chander Prakash Verma

Deputy CommissionerKangra, Himachal PradeshEmail: [email protected]: 01892222103Mobile: +91 9418492888

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Executive Summary

Madanapalli, Andhra Pradesh (e-NAM)

Background/ Initiatives Undertaken• Madanapalli is a single commodity market for Tomato, with arrivals

of 2.5 lakh tonnes per year• Amenities like Open Auction Platform, Digital Electronic Weighing

Machines, etc. are present in the Market Yard• High speed broadband facility is provided for 29 traders and 123

commission agents• All India market prices of commodities are displayed on LED display

board in market premises and daily tomato prices are sent tofarmers through SMS

• Soil testing Laboratory was established in market yard withtechnical support from Agricultural Department

• SMS informing the highest bid price of the produce is sent to thefarmer on his mobile

• Link roads are provided to tomato farms with the convergence ofMGNREGS and funds of Agricultural Market Committee

• Farmers have been trained in grading of Tomatoes and inadopting post-harvest technologies like plastic crates to reducetransportation loses

• Workshops and awareness programmes were conducted involvingdifferent farmers, traders, market committee members for effectiveimplementation

Key Achievements/ Impact• All traders and commission agents have been registered on the

e-NAM portal• 88% of the registered traders (32) have participated in trade on e-

NAM platform• Total value traded on e-NAM platform was Rs. 1.6 Crore• Total volume traded was 24,484 MTs on e-NAM platform• Every farmer is getting additional benefit of Rs. 3000 to Rs. 5000

through e-NAM

BackgroundMadanapalli is a single commodity agricultural market dealingexclusively with tomatoes and has arrivals of 2.5 lakh tonnes peryear. Tomatoes from the Mandi are exported to markets such asBangladesh and Pakistan. e-NAM was introduced in the district inNovember 2016.

Approach AdoptedTo ensure effective implementation of e-NAM, amenities like openauction platform, digital electronic weighing machines etc. havebeen installed in the market yard. High speed broadband facilityhas also been provided to traders and commission agents. Farmerfriendly amenities like drinking water plant, dispensary, canteens,washrooms etc. were also constructed.

Various measures like improving general connectivity wereundertaken to strengthen the overall supply chain. Links roadsproviding access from tomato farms to main approach road andMandi were built with the convergence of MGNREGS and funds ofAgricultural Market Committee (AMC).

All India market prices of commodities were displayed on LEDdisplay board in market premises and daily tomato prices were sentto farmers through messages.

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Soil testing laboratory was established in the market yard withtechnical support from Agricultural Department.

To ensure transparency in the process, all licensees i.e.commission agents (local buyers) as well as the external buyerswere made to register with the Mandi and everyone was allocated aunique ID and password for quoting the price.

Farmers were trained in grading of tomatoes and in adopting post-harvest technologies like plastic crates to reduce transportationlosses.


To popularize the initiative, several workshops and awarenessprograms involving farmers, traders and market committeemembers were conducted. Through these all stakeholders weremade aware about the advantages and benefits of e-NAM.Information was also disseminated through press, electronic media,brochures and pamphlets.

Impact


• All traders and commission agents have been registered on thee-NAM portal


• Total value traded on e-NAM platform was Rs. 1.6 Crore

• Total volume traded was 24,484 MTs on e-NAM platform

• Every farmer is getting additional benefit of Rs. 3000 to Rs.5000 through e-NAM

Key Contact:Mr. K.Subba Raghava RajuGrade-I Secretary, Andhra PradeshEmail: [email protected]: 08571-222216Mobile No:7331154899

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Executive Summary

Nizamabad, Telangana (e-NAM)Background/ Initiatives Undertaken

• Complete automation of weighing, cleaning and gradingsystems for better price realization is being done at the Mandi.Electronic weighing machines are integrated to POS machines

• Grading is done by market authorities on a day to day basis• Assaying Labs have been setup within the market yard• Amenities such as meeting halls, rest houses, canteen, etc. are

provided in the facility• The Mandi has a Direct Purchase Centre (DPC) platform, which

essentially facilitates trading without a commission agent• Farmer’s help desk on DPC platform has been provisioned

consisting of a Deputy Tahsildar, Agricultural officer and AMCsupervisor

• Market fee was regulated according to norms and eTakpatti wasintroduced for generation of eSale Bill

• There is Bank linkage for instant payments to farmers andpurchasers and Online Transfer of Funds

• Awareness is generated by means of market talk by concernedauthorities and motivated farmers on FM radio and local TVchannels on regular basis

• Electronic Display boards displaying various market rates ofcommodities and winners list/transaction details is present

• SMS alerts are sent to farmers at every stage of trade



• 103 traders have participated in trade on e-NAM platform• Total value traded on e-NAM platform is Rs. 77 Crore• More than 90% transactions at APMC are cashless

BackgroundWith the objective of putting an end to archetype system ofagricultural trading, the District Administration, Nizamabad withactive collaboration of Agriculture Marketing departmentconceptualized implementation of e-NAM through a three phasedreforms action plan in Agriculture Produce Marketing Committee(APMC) Nizamabad.

Approach AdoptedComplete automation of weighing, cleaning and grading systemsfor better price realization was done at the Mandi. Electronicweighing machines were integrated to Point of Sale (POS)machines. Assaying Labs were setup within the market yard andgrading was done by market authorities on a day to day basis.Amenities such as meeting halls, rest houses, canteen, etc. werealso created.A Direct Purchase Centre (DPC) platform was set up to facilitatetrading without a commission agent, and a farmer’s help desk wasprovisioned on DPC platform. The helpdesk consisted of a DeputyTahsildar, Agricultural officer and AMC supervisor. Market fee hasbeen regulated as per the norms and e-Takpatti was introduced for

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Facilities provided to farmers

generation of e-Sale bill. Increased accountability of APMC andenhanced transparency in the deductions made for services to thefarmers was established. The arrangement of spot payments andreduced deductions to farmers was made. Electronic display boardswere installed which displayed various market rates of commoditiesand winners’ transaction details. Facility of SMS alerts to farmerswas developed to ensure transparency at every stage of tradeoperation.Facility for financing purchasers and providing interest free loans tofarmers, for parking their produce in warehouses, was also put inplace. Bank linkage for instant payments to farmers and purchaserswas established.


Awareness was generated by means of market talk by concernedauthorities. Farmers were motivated through FM radio and local TVchannels on a regular basis. Pamphlets, print, electronic media,gram sabhas etc. were also used to promote e-NAM.Training of farmers was conducted through farm visits and groupcommunication.



• 103 traders have participated in trade on e-NAM platform

• Total value traded on e-NAM platform is Rs. 77 Crore

More than 90% transactions at APMC are cashless Key Contact:

Dr. Yogita Rana

Collector and District MagistrateNizamabad, TelanganaEmail: [email protected]: 08462221602Mobile No: 9491036933

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Executive Summary

Rajkot, Gujarat (e-NAM)

Background/ Initiatives Undertaken• Rajkot is one of the largest Agricultural Produce Market

Committees (APMC) in the state, with state-of-the-art facilities andservices in 90 acres of plot

• Facilities in APMC include storage farmers training hall, hostel,parking, soil testing laboratory, grading centers, 7 bank ATMs, 3weigh bridges and a well-equipped e-NAM center

• Establishment of Bank Bhavan and e-transaction facility has madeall transactions cashless

• Commodity Finance is also available for all farmers• APMC has its own website and mobile application for capturing

daily updates• Awareness was created through communication channels like printed

pamphlet, banners, SMS, krushi shibirs, krushi mela, one to oneinteraction, etc.

• A Grievance cell has been set up to ensure 100% accountability andtransparency

• Entire system is certified and third party audited by Control UnionNetherland (International level certification body)

• Mandi is charging only 0.50% as Mandi tax from traders and farmersare exempted from any additional levy on their produce

Key Achievements/ Impact• 3 commodities, 100% of the commodities proposed in DPR, are

traded on e-NAM platform• 100% of the registered traders (80) have participated in trade on e-

NAM platform• Total value traded on e-NAM platform is Rs. 101 Crore• 100% transactions at APMC Rajkot are done on e-NAM platform

and are cashless• Revenue generated by the Mandi has increased by 10%

BackgroundAgriculture Produce Marketing Committee (APMC) in Rajkot wasestablished in 1964 to serve three blocks of the district namelyRajkot, Padaddhariand and Lodhika. Currently, Rajkot is one of thelargest APMC in the State, with state-of-the-art facilities andservices in 90 acres of plot.

Approach AdoptedTo implement e-NAM, a comprehensive framework includinginfrastructure up gradation, capacity building initiatives, monitoringand grievance redressal mechanism was put in place. Infrastructurewas significantly upgraded and new facilities such as farmerstraining hall, soil testing laboratory, grading centers, weigh bridges,warehouses, banks and fully equipped e-NAM centers wereestablished.Cleaning and sorting facilities have been set up for 12 commoditiessuch as wheat, cumin, etc. Bank Haven and e-transaction facilitieshave made all transactions cashless and commodity financeavailable to all farmers.For effective implementation of the program, capacity buildingsessions were organized for different stakeholders at both districtand village levels. Bhaskaracharya Institute for Space Applicationsand Geo Informatics (BISAG) was roped in for conducting capacitybuilding workshops.To ensure smooth operations in the Mandis, volunteers weredeployed for assisting the farmers and traders. APMC alsodeveloped a new website and mobile application for capturing daily

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updates. The e-NAM system has been certified and audited byControl Union Netherland, an international level certification body.

Mandi has been charging only 0.50% as Mandi tax from traders andfarmers are exempted from any additional levy on their produce.For transparency and security, entire APMC has been put underCCTV surveillance. A Grievance cell has also been set up to ensure100% accountability and transparency.


Mass awareness campaigns, under the banner of ‘IT in Agriculture’were undertaken to promote the scheme. Awareness wasgenerated through communication channels like printed pamphlets,banners, SMS, krushi shibirs, krushi mela, one to one interaction,etc. District level seminars involving farmers, traders andcommission agents were organized where all stakeholders wereapprised about the scheme and encouraged to register on the e-NAM portal.

Impact




• Total value traded on e-NAM platform is Rs. 101 Crore

• 100% transactions at APMC Rajkot are done on e-NAMplatform and are cashless

• Revenue generated by the Mandi has increased by 10%

Key Contact:Dr. Vikrant Pandey

District Magistrate, Rajkot, GujaratEmail: [email protected]: 0281-2473900Mobile No: 9978406220 33


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Executive Summary

Solan, Himachal Pradesh (e-NAM)

Background/ Initiatives Undertaken• Solan APMC was selected amongst 22 markets in the first phase to

roll out e-NAM programme on pilot basis. Commodities traded areApple, Tomato and Peas

• 8 CCTV Cameras, 5 Display Boards and 8 Electronic Balances,Soil Testing Lab, Mobile Van, Cleaning, Sorting, Packing facilitiesare available in the Mandi

• Amenities such as Kisan Bhawan, canteen, water, toilets, parking,etc. are also provided in the Mandi

• 89 Awareness Camps were organized which had 7120participants

• Farmers are contacted through SMS and WhatsApp• The officials are contacting 100 growers every day• Currently, lots are assayed manually and online payments are not

being facilitatedKey Achievements/ Impact


• APMC has registered 196 traders, 90 commission agents and3843 producers under e- NAM



BackgroundDiverse agro climatic conditions of Himachal Pradesh are extremelysuitable for growing different types of agricultural and horticulturalcrops particularly off seasonal vegetables and fruits. Agriculture isthe main occupation of people in the district and has an importantrole in the economy of the State. Agricultural Produce MarketCommittee (APMC) Solan was selected as one of the markets toroll out e-NAM with the belief that it would positively influence botheconomy and farming community of the region.

Approach AdoptedFor effective implementation of e-NAM, several steps wereundertaken by APMC Solan. These include initiatives such asallowing farmers to directly sell their produce to buyers withoutbringing it to Mandi, establishment of private markets receiving atpar treatment as APMCs, removal of legal barriers for entry oforganized and modern capital and investments into agriculturalmarketing and rationalization of market fee and commissioncharges.

In order to ensure effective rollout of e-NAM, training programme,for the officers of APMC Solan, was organized under thechairpersonship of Additional Chief Secretary (Agriculture).

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CCTV cameras, display boards, electronic balances, soil testinglab, mobile van, cleaning and sorting facility, packing facilities werecreated in the Mandi. Amenities such as Kisan Bhawan, canteen,water, toilets, parking, etc. were also provided in the Mandi.


89 awareness camps were organized which garnered participationof 7,120 participants. Awareness campaigns were undertaken topopularize the e-NAM system and its benefits. APMC Solandisplayed hoardings, signboards and banners on different publicplaces to create awareness about e-NAM. Other channels used forpropagation included daily newspapers, radio, jingles, pamphlets,etc. Live chat shows were also broadcast on DD channel from timeto time. Village level training programme was organized in clustersto create awareness about e-NAM. District level and block levelfarmer awareness programmes were organized in notified areas.Farmers were contacted through messages and WhatsApp.



• APMC has registered 196 traders, 90 commission agents and3,843 producers under e-NAM



Key Contact:

Mr. Prakash KashyapAPMC SecretaryEmail:[email protected]: 01792-230458Mobile No:9418766520

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about e – national agriculture market bareilly, uttar

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