about futuremanagementgroup ag
TRANSCRIPT
www.FutureManagementGroup.com
All of us at the FutureManagementGroup AG believe
that you can manage your future. We believe that every
individual and every company can and should see,
understand, and benefit more from the future. We
believe that we have to act with more future savvy in
the here and now, so that our future turns out the way
we want it to.
Good leadership teams must systematically identify and
take advantage of their opportunities in future markets.
They need a good answer to the question "What are we
going to live on?"
We can only manage the future in our heads, because
that is where the future happens. Our world today is the
world we thought up in the past. What we think today,
determines the world of our future.
No one can predict the future. But we can improve what
we know and think of the future – our assumptions,
opportunities, visions, and strategies. Seneca already
knew: "There will be times when we wonder why we
didn't know the obvious."
You can enrich, improve, focus your knowledge of the
future and make it more effective. So that you can
make future smart decisions. That is what we call future
management.
Good future management satisfies existential and
entrepreneurial needs. You are well aligned and more
confident, optimistic, innovative, successful, and
passionate.
Effective future management requires comprehensive
and well structured future knowledge about future
markets and the trends and technologies that drive
them. You need a clear language and effective methods
and tools. And most importantly, you need an
interdisciplinary team with experience and great
passion.
In 1991, we, the FMG, were the first private company in
the German speaking world to specialize in future
management. We apply all our skills and knowledge to
serve the bright future of our clients.
Have a bright future!
Dr. Pero Mićić
Founder, CEO
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Who is the FutureManagementGroup AG and what do they do?
Martin Ruesch
Board
Enno Däneke
Partner
Bernd Hinrichs
Partner
Berthold Müssig
Partner
Gregor Schiffer
Partner
Claudia Schramm
Partner
www.FutureManagementGroup.com 5
Who are the Clients of FMG Future Managers?
We work for entrepreneurs and leaders
with passion and foresight.
We work for the leadership teams of mid-size companies and large
corporations in various industries and trades. We also tackle specific topics
for national institutions and organizations such as the Bundeskriminalamt
(the German equivalent of the FBI) and for politicians and administration.
Our clients agree that good and successful leadership requires systematic
future management. Thus far we have worked with clients in 30 countries
on three continents.
Max Schaber, Datagroup AGAngelique Renkhoff-Mücke, Warema AG
Karsten Schmidt, Ravensburger AGDr. Axel Bruder, Renolit AG
Jörg Ziercke, BundeskriminalamtNicolas Luc Villeroy, Villeroy & Boch AG
www.FutureManagementGroup.com 6
What Kinds of Goals Can the FMG Help Realize?
Today's markets Future markets
Your company today
SafetyIdentifying dangers and creating a future safe business
InnovationIdentifying and developing opportunities in future markets
ProfitGuiding today's business sectors successfully into the future
PassionMotivating employees for a common future
OrientationIdentifying and understanding coming changes
Our future knowledge,
methodology, and creativity helps
complete entrepreneurial tasks
and achieve goals.
Every individual and every company has to align to future
markets. We all have to continually examine and adjust our
future strategy.
Future management serves to create five strategic effects.
Many decision makers are looking for alignment and
security in a world of fast and complex change.
Innovation is necessary to guarantee our existence. At the
same time, success and profit require clear focus.
Employees want to and need to know about the mission
and vision they commit to and about the fascinating,
desirable, and viable future idea they work for.
Only a clear and future smart future strategy motivates
people to apply themselves passionately and to participate
in and towards a meaningful community.
www.FutureManagementGroup.com 7
What Kind of Future Knowledge Does the FMG Provide?
We follow all major trends and technologies
that determine our life and the markets of
the future.
We don't only focus on the well-known megatrends such as urbanization,
mobilization, or shortage of resources. In addition to the 35 great global
trends, we continuously follow about 700 additional trends, technologies,
and themes of the future.
Future knowledge is only useful if it offers tangible advantages in the here
and now. Everything else is entertainment. We understand trends and
technologies as future factors, as the forces driving change on the market.
They determine which business sectors and professions will decline or
even disappear and which ones will grow or emerge. They determine how
we will live and how we will make our living.
It is the very future factors you don’t deal with during daily operations that
may hold major dangers and opportunities.
One of the first steps in our cooperation will provide you with an individual
"map" of future factors that either will be or can be made relevant to you.
www.FutureManagementGroup.com 8
Where Does the FMG Draw its Future Knowledge?
We record, analyze, and structure the
future knowledge of visionaries,
revolutionaries, scientists and developers
worldwide.
How does the new make it into the world? How does change arise? How
does the future emerge? The beginning of every development is the idea
or the discovery of a pioneer. He or she speaks and writes about it and
slowly gains supporters and followers among colleagues and among those
who are particularly open to change.
Some time, often years later, visionaries and future researchers find out
about it. They gather what’s new and different and define trends. The
ideas per se mix and mingle with the point of view of those who look at
them. Some offer a serious description of trends. Others invent trends.
We follow the studies, writings, and lectures of selected visionaries and
researchers of the future. We compare their messages and evaluate their
content.
Only those ideas, trends, and technologies that promise success in the
entrepreneurial world end up in our FutureNet, a unique semantic
network of knowledge. This is how we watch the markets of the future for
you.
Elon Musk, Visionary EntrepreneurRay Kurzweil, Technology Visionary
Daniel Kahneman, Behavioral ScientistRodney Brooks, Robotics Pioneer
One of many scientistsMuhammad Yunus, Social Visionary
www.FutureManagementGroup.com 9
Is Future Management Important to You?
The only thing you cannot delegate is what we call
future management.
We are pioneers of future management. We
have used this term since the early 1990s.
At the time, the leadership teams of only a
few companies began to deal with the future
intensively, aiming for knowledge that goes
further and wider and reaches deeper than
traditional strategic planning.
Many decision makers find traditional future
research and the related trend research too
imprecise and non-committal.
There is a great gap between
entrepreneurial needs and the results of
traditional future and trend researchers.
Future management closes this gap. In fact,
future management bridges the gap
between future research on the one hand
and strategic company leadership on the
other.
Future management utilizes the results of
future research and makes them effective in
your company via decisions, strategies, and
action plans.
Future management comprises the entirety
of all models, rules, and methods for the
early detection and analysis of future
developments and their practical application
for successful and robust future strategies.
Future management serves to answer our
core questions about the future: What lies in
store for us and what doesn’t? What might
surprise us? What are our opportunities for a
better future? Which visions do we want to
implement? What do we need to do to
achieve this?
Future ResearchStrategic
Management
FutureManagement
www.FutureManagementGroup.com 10
Who Belongs to the Team at the FutureManagementGroup AG?
The FutureManagementGroup team
includes individuals from various
disciplines. Businessmen, economists,
and technology experts as well as political
scientists, bankers, psychologists,
educators, studied future researchers,
sinologists, sociologists, literary scholars,
an art historian, and a theologian.
We are all fascinated by future
management. We work in three areas:
analysis and structure of the future,
professional entrepreneurship, and
effective methodology.
We will guide you along the road to your
future and assist you with the analysis of
your future, the development of your
strategic alignment, and its
implementation in your field(s).
We are the future
managers.
Gerhard Seidel Dr. K. Heinzelbecker Prof. Dr. Peter Mettler Achim GärtnerDr. Philipp Reisinger
Martin Ruesch Claudia Schramm Dr. Jörg Blechschmidt Enno Däneke Bernd HinrichsDr. Pero Mićić
Gregor Schiffer Fuád Abuschuscha Matthias Jurgelucks Dr. Tanja Bernsau Julia DieterBerthold Müssig
Stefan Schnack Oliver Eraković Andreas Günther Sarah-Emanuela Leins Dr. Bettina Muratović
Matthias Heitmann
Veronika Hamminger
www.FutureManagementGroup.com 11
How Far Does the FMG Network Reach?
We maintain and utilize a
worldwide network of
future experts.
We are founding members of the
Association of Professional Futurists
headquartered in the USA. It is the first
and only association of professional
future experts. The association consists
of about 300 companies and individuals
on all continents.
We have regular contact with numerous
research institutes.
In addition, we are linked with the World
Future Society, the World Futures Studies
Federation, and the Millennium Project of
the United Nations. We are actively
involved on the board of the Department
of Strategic Foresight at the University of
Houston.
www.FutureManagementGroup.com 13
What Are the Practical Tasks the FMG Supports?
FMG offers an effective program
of solutions for the goals of future
management.
In our work on hundreds of assignments and projects over
the past 25 years we have identified and analyzed over 90
future management needs.
At some point, these needs will end up on the agenda of
your leadership team and your experts in innovation and
strategy. We have structured these needs into five strategic
effects of future management: alignment, security,
innovation, profit, and motivation.
In the early stages of our cooperation, we will
systematically analyze feasible goals and profits for your
company. You will receive a solution program designed with
your specific goals and needs in mind.
Our solution programs offer consultation, training,
coaching, software, implementation and execution of
innovation and future management processes.
You in today's markets
You in future markets
Program for solutions
Future Scenarios
Developing scenarios and assumptions about future developments
Future Scenarios
Developing a map of trends and technologies
Future Mapping
Making future management more efficient and effective
Future Management Process
Identifying and understanding trends and technologies
Future Radar Workshop
Teaching and training for future management
Future Academy
Future Opportunities
Evaluating opportunities in future markets
Future Business Evaluation
Identifying opportunities in future markets
Future Business Radar
Implementing opportunities in future markets
Future Business Realization
Identifying and selecting search fields
Future Markets Radar
Developing strategies for opportunities in future markets
Future Business Strategy
Future Strategy
Developing future strategy
Future StrategyDevelopment
Determining future market fitness and compatibility
Future Fitness Analysis
Applying future strategy
Future Strategy Execution
Determining today's strategy and position
BusinessAnalysis
Implementing future strategy
Future Strategy Implementation
Passion
Profit
Innovation
Safety
Orientation
www.FutureManagementGroup.com 14
How Does the FMG Make its Future Knowledge so Effective?
The FutureNet offers access to the world of
future knowledge. Due to over 700 large
future trends and thousands of projections and
signals, the FutureNet is an enormously
valuable source of knowledge. All FMG
employees contribute and draw from this
foundation.
The FutureNet is a semantic network of
knowledge with artificial intelligence, which at
the same time taps into the potential of
knowledge stored on the Internet and in
external databases. The foundation of
knowledge in the FutureNet and its artificially
intelligent algorithms empower us to
automatically scan the Internet for relevant
future knowledge. The FutureNet is far more
than a database of trends. It automatically
evaluates documents, extracts future
statements on the basis of syntax, grammar,
The FMG FutureNet is the
most comprehensive
semantic network of
knowledge in the world.
semantics, and logic and relates them to trends and
technologies.
The FutureNet also allows you to document your
comprehensive corporate strategy in a logical
system. This means that your vision, your
guidelines, and your goals can be related and
connected to your actual projects, which in turn can
be related and connected to the future assumptions
they are based on, which in turn can be related and
connected to major trends and technologies.
If conditions change, you can identify the effects of
this change on your strategy. This does not work
with Power Point and Excel. Interrelations that have
been considered difficult, if not impossible to
document have been made transparent in the
FutureNet.
www.FutureManagementGroup.com 15
How Does the FMG Handle Complexity in Future Thinking?
Many practitioners avoid discussions about the
future, because all too often they result in
vagueness and chaos. The core problem is the
lack of a precise language for the future.
We use the Eltville Model, a consistent
semantic conceptual model, which we have
developed in cooperation with leadership
personnel with phenomenal scientific effort
and success.
The Eltville Model is based on the five basic
human reasons for a look ahead into our
future. That is why despite its necessary
complexity, the model is easy to understand
and follow.
The Eltville Model empowers you and us to
think and communicate the future in precise
and effective terms. Common
misunderstandings can be avoided.
The "Eltville Model" offers
future management with
an overall view, precision,
and effectiveness.
The Eltville Model has proven effective in hundreds
of projects in numerous organizations and
institutions. It offers a clear and reliable structure
for your future strategy. It helps to relate and
connect abstract future research to your
entrepreneurial goals – even to your daily tasks.
The clear definitions of the five different kinds of
futures – the "five futures glasses" – help choose
the right methods and tools for you.
The Eltville Model is neutral with regards to
methodology and allows the application of any
useful method. We use trend-analysis, scenarios,
Delphis, as well as reliable methods and tools for
strategy development and many other methods
from various disciplines.
Pero Mićić's book about the Eltville Model and the
five futures glasses offers further information.
The Eltville Model
The five "futures glasses" The processes The results The book
www.FutureManagementGroup.com 16
Why Do We Do All That?
We work towards a future where
you and your employees will live
well.
We all benefit today from the ideas and strategies that
were created in the past. And in the future, we will benefit
from the markets, businesses, and professions we are
beginning to build today.
Two thirds of today's elementary school students will work
in jobs that do not yet exist. And in a few years, your
company will operate in fields you do not yet know.
How will you, your employees and their families make their
living in the future?
www.FutureManagementGroup.com
"The scenarios helped form a basis for the important discussion of the fight
against growing cybercrimes and to identify – despite the complexity of the subject – the most relevant and effective developments. The scenario project as an element of strategic early detection contributes to secure the future efficiency of the BKA and to fight crime successfully."
"The Eltville Model is the most effective strategic
method in our company thus far. We have been able to work our way out of a strategic dead end and decide upon our next steps. The solid structure and excellent guidance provided throughout the process was especially valuable." (Dr. Hartmut Wöhler)
"We are very happy with the content of the
strategic processes and their results. Both resonated positively with our leadership personnel. When on the last day of our strategy project, FMG presented our vision, we all had goose bumps. We are determined to implement the strategy and our vision." (Max Schaber, CEO; Dirk Peters, COO)
"The war game has provided a better understanding of
the market and the dynamic of competitiveness. We were able to infer actual measures for our future positioning." (Dr. Gregor Schlechtriem, Section Manager)
"We were impressed by the numberand promise of the future market
concepts. We particularly enjoyed the personal and unobtrusive style of the FMG team. They weren't know-it-alls, but professional future managers." (Frank A. Bergner, Managing Partner)
"We have been working with the FutureManagementGroup AG since 1993. The workshops are a fixed
component of our strategic processes and ensure our high success rate. The FMG prepares, presents, and conducts these workshops with optimal professionalism." (Jürgen Metzler, Manager)
"We are happy with the results of the process, because it has empowered our heterogeneous management team to develop a common vision." (Clemens Maier, Member of the Board)
"Our management team has profited immensely from the convincing methodology. The
decision making process, supported by software and based on mathematical principles, has greatly helped us choose among our strategic projects. Our work with FMG has played a major part in securing a future for our company." (Alfred Hugentobler, Manager PostMail)
"The valuable system of theFMG guarantees great results in the shortest possible time."
(Dr. Georg Oenbrink, Senior VP Innovation)
"We can be reasonably sure that we have not overlooked any relevant technology. The
methodology, which, though complex, was presented in an organized and easily comprehensible fashion, was excellent. The project with the FutureManagementGroup was great fun." (Dr. Jörg Böcking, CTO)
"We have never worked with external consultants who have been this efficient."
(Jürgen Spier, Owner and General Manager)
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What Do FMG Clients Say?
www.FutureManagementGroup.com
"The FMG used convincing methods to identify business models in future
markets. In addition to the excellent presentation, we were particularly impressed by the FMG contribution of meta-opportunities as well as the generator of business-model opportunities." (Marcus Getta, Head ofInnovation Management)
"The project with the FMG resulted in a great number of new future opportunities and a fascinating new vision. This vision aligns us in our
strategies and clearly point us towards opportunities in our business. We are far more focused and motivated to deal with future developments intensively and to look above and beyond." (Angelique Renkhoff-Mücke, Chairwoman of the Board)
"The team of the FutureManagementGroup knows how to get results with practical and efficient
methods even in difficult contexts and with critical group compositions. The cooperation is challenging and fascinating. The portfolio of opportunities has encouraged and motivated us to continue on our way and helped us take the next important steps." (Hedi Ehlen, Managing Director)
"They did excellent work forus. The Sparda Future
Radar developed with the FMG has become a major element in the strategic development of the Spardabanks." (Frank Büttner, Head of Marketing)
"The methodology, the lively presentation, and the work on the development of our strategy brought great results. Therefore they were
enriching and motivating even for a mid-size company that tends to resist consultations." (Dr. Axel Bruder, Board)
"Our successful developmentis in part due to the strategic visions and tangible plans of action, which we developed
with Dr. Pero Mićić and the FutureManagementGroup AG since 2001 in repeated projects and workshops. Practical methods, analytical thoughts and superior project management formed a motivating atmosphere and suited both our needs and our culture as a large family corporation. This explains why all Westfalen AG employees highly respect the FMG." (Günter Rotering, Manager Corporate Sector Gases)
"Everything worked beautifully. The appearance at Raiffeisen, the performance in the
Kuppelsaal, and the presentations. We achieved real excitement and maximum attention. The procedure was successful. FMG has supported us in this this process and contributed greatly to its success." (Ralf Bringmann, Board)
"Every year we are thrilled to see that FMG manages to focus our discussion on essential goals. It is always good to see how they
manage to moderate a number of highly motivated companies so well that real goals can be achieved." (Gabriele und Jürgen Dawo, Managing Partners)
"The FMG project generated many'aha-effects'. We were pleasantly surprised by the positive effects of
the many trends and technologies and by the huge number of identified opportunities. The excellent structure and methodology were particularly valuable, as were the different points of view of the future and the cognitive processes dealing with future developments and specific future projects." (Thomas Lothar Hensel, CEO)
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What Do FMG Clients Say?
www.FutureManagementGroup.com 21
We are Looking Forward to Working With You
FutureManagementGroup AG
Head
quarters: Wallufer Straße 3a
65343 Eltville
Main
office: Am Klingenweg 13
65396 Walluf
Ph: +49 – 6123 – 60 109 – 0
Fax: +49 – 6123 – 60 109 – 29
www.FutureManagementGroup.com