about sabmiller
Post on 19-Oct-2014
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An overview of SABMiller's values, brands, geographic operating regions and business performance.TRANSCRIPT
About SABMiller
Building locally, winning globally,delighting consumers
70,000+people
200+beer brands
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Building locally, winning globally,delighting consumers
75+countries SABMiller joint ventures and associates
SABMiller subsidiaries
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Our vision• To be the most admired company in the
global beer industry
Our mission• To own and nurture local and international
brands that are the first choice of the
consumer
Our strategic direction
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Our values• Our people are our enduring advantage
• Accountability is clear and personal
• We work and win in teams
• We understand and respect ourcustomers and consumers
• Our reputation is indivisible
Our strategic direction
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Our strategic priorities
• Creating a balanced and attractive
global spread of businesses
• Developing strong, relevant brand
portfolios that win in the local market
• Constantly raising the profitability
of local businesses, sustainably
• Leveraging our skills and global scale
Lager sales volumes 3 (million hl)
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EBITA2 (US$m)Group revenue1 (US$m)
Financial performance
• Another year of strong financial results
• Consistently growing revenues, profits and sales volumes
1 Group revenue includes the attributable
share of associates’ and joint ventures’
revenue.2 EBITA is defined as operating profit before
exceptional items and amortisation of
intangible assets (excluding software) and
includes the group’s share of associates’
and joint ventures’ operating profit, on
a similar basis. 3 As defined in the definitions section on
page 180 of the Annual Report 2012.
Source: SABMiller Annual Report 2012
to 31 March 2012
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Shareholder value• Annualised 5-year total shareholder return (TSR) has been 19%
• Outperforming the FTSE 100 and our peer group (which
achieved 1.9% and 7.5% respectively) over the same period
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The most local of the global brewers
4 Source: Canadean
Beer is an inherently local business:
• We respect and nurture the history
and heritage of local brands, focusing
on local businesses with tailored
brand portfolios
• Premium brands which cross a
national border account for 7.5% of
the world’s beer consumption, 4.8%
in emerging markets
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At the heart of our business is a passion for producing quality beers
We are also innovators, creating:
• affordable brands made from locally-grown ingredients
• craft beers for the aficionado
• local premium brands for consumers aspiring to affordable luxury
Our brewing expertise
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• Winning market by market with strong, relevant brand portfolios tailored to local
consumer segments, drinking occasions and levels of disposable income
• 93% of our lager volume comes from markets in which we have No.1 or No.2
national market share positions:
• Snow – No.1 beer brand in China. It has grown from a regional brand into the largest brand
by volume, not just in China, but in the world
• Coors Light – With its innovative ‘super cold’ indicator label, new packaging and advertising,
Coors Light has become the No.2 brand in the USA
Market-leading brands
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Global premium brands
Our four global brands have their own distinct
provenance and characteristics comprising:
• the Italian style and craftsmanship
of Peroni Nastro Azzurro
• the world’s original pilsener beer,
the Czech-brewed Pilsner Urquell
• the North European, non-conformist,
iconic Grolsch
• the embodiment of American urban cool,
Miller Genuine Draft
Global
Premium
Local
Premium
Mainstream
Affordable/
Economy
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Local premium brandsLocal premium brands are growing strongly and widen the choice for consumers
looking for affordable luxury:
Global
Premium
Local
Premium
Mainstream
Affordable/
Economy
• Seasonal derivatives of Cusqueña in
Peru and Club Colombia in Colombia have
underpinned double-digit volume growth
• Maluti Premium Lager was recently
reinvigorated to counter new premium
competition in Lesotho and now has
a premium market share of over 70%
• Castle Lite, the new low calorie option
for consumers in South Africa, has
experienced very strong growth
• Kozel 11 has performed strongly in
the Czech Republic, particularly in
the on-premise channel as a result
of outlet expansion
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Mainstream brandsGlobal
Premium
Local
Premium
Mainstream
Affordable/
Economy
Mainstream brands are at the core of our
brand portfolios and the main contributors
to volume sales:
• In 2011 sales volumes by CR Snow in China
passed 100 million hectolitres
• Previously a regional brand, Poker is now
a market leader across Colombia and one
of the most profitable brands in Bavaria’s
portfolio
• Castle Lager’s sponsorship of South Africa’s
2010 FIFA World Cup team, and a more
recent campaign, ‘It all comes together with
a Castle’, have driven double-digit growth
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Affordable/Economy brands
Global
Premium
Local
Premium
Mainstream
Affordable/
Economy
Affordable and economy brands cater to the aspirations of our lower
income consumers:
• Eagle – Brewed from barley malt and Uganda's finest home-grown Epuripur
sorghum, which is specifically cultivated for Eagle Lager and Eagle Extra
• Impala – The world's first commercial-scale cassava-based beer, brewed
using 70% cassava sourced from smallholder farmers in Mozambique
• In Latin America we introduced Águilita and Pilsener in smaller, lower cost
225ml bottles and Poker, Águilita and Águilita Light in larger 750ml bottles
designed for sharing
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Low/non-alcohol andsoft drink portfolios
• Although we are first and foremost a beer business,
we also brew low and non-alcoholic beers
• We are also growing opportunities in adjacent non-
alcoholic categories such as malt, water and other
soft drinks
• We bottle soft drinks for The Coca-Cola Company
in El Salvador, Honduras, and 20 of our African
markets, and for Pepsico International in Panama
5 In alliance with Castel in 14
of these markets
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Expanding from our roots in Africa, we’ve built leading positions in all regions
of the world in both emerging and developed markets
Building our global footprint
Global
growth
Primary listing on the
London Stock Exchange
1895
1999
2000
2001
2002
2004
2003
2005
2006
2007
2008
2009
2010
2011
India
El Salvador,
Honduras,
Strategic alliance with
Castel Group in Africa
Creation of SABMiller
following the purchase of
Miller Brewing Company
Italy
South
America
Pacific Beverages JV
with Coca-Cola Amatil
formed in Australia
Ukraine,
Southern Sudan,
Acquisition of Royal Grolsch N.V.,
Creation of MillerCoors JV
in USA and Puerto Rico
Acquisition of remaining
shares in Poland
Argentina
Acquisition of Foster’s
Group Australia
SABMiller forms
strategic alliance
with Anadolu Efes
2012
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We operate in both mature and emerging markets, exposing us to a range
of profitable and high-growth countries
Mature markets: above-average profit pools – our focus is on enhancing
value and improving margins
Emerging markets: above-average growth potential
• 76% of group EBITA is from developing and emerging economies
• Highest beer volume growth is forecast to come from developing and
emerging markets, driven by the growth of ‘middle class’ consumers
Strongly positioned in the right markets
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Sustainable development
Sustainable development is integral to the way
we do business
• Beer is a local business – typically brewed,
sold and consumed in the same community
• Our success is linked to the well-being of
the communities in which we operate
• We work with partners globally and locally
to tackle the sustainable development
challenges we jointly face
• Our framework ‘Ten Priorities. One Future’
informs how we focus our efforts and
prioritise our resources
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Inclusive growth• We seek to generate inclusive growth by building
value chains that drive economic growth and
stimulate social development while using scarce
natural resources efficiently
• In this way, we can generate long-term returns
for our business while creating wealth for the
communities and protecting the environments
within which we operate
• In 2012 we invested US$4.7 million in programmes
to support entrepreneurs around the world, awarding
grants to over 100 businesses and providing training
to more than 1000 entrepreneurs
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The water-food-energy nexus
By 2050 demand for resources is set to increase
significantly as the global population grows to nine billion
and becomes more prosperous
Since 2008, when we set ourselves the stretching targets
to become 25% more water-efficient by 2015 and 50%
more carbon-efficient by 2020, we’ve reduced our water
consumption by 13% and our carbon emissions by 17%
On its own, resource-efficiency across our own
operations is not enough to safeguard the water, crops
and energy we need to brew beer. We also work across
our supply chains and with the communities in which we
operate to explore sustainable solutions that work locally
• Water Futures partnership – protecting
watersheds in eight of our markets
• Farming Better Futures – optimising land, yields
and living standards for 32,500 smallholder
farmers across Africa, India and Latin America
• Reduce carbon emissions and waste associated
with our packaging
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Each day our beers are enjoyed
by millions of consumers. There
is, however, a small minority of
consumers who do not drink
responsibly and who pose a risk
to themselves, their families and
their communities
We are committed to marketing
responsibly, providing accurate
and balanced information, and take
action to discourage irresponsible
use of alcohol
Centres to tackle drunk drivingAlcohol Evidence Centres –
South Africa
Agents encourage friends to register a safe driverNominated Driver Scheme –
Equador
Incentives to travel home safelyYouth education – Poland
Retailer trainingRespect 21 – North America
Combating alcohol abuse
SABMiller plc
Registered office
SABMiller House
Church Street West, Woking,
Surrey GU21 6HS
United Kingdom
T: +44 1483 26 4000
SABMiller plc
Head office
One Stanhope Gate
London W1K 1AF
United Kingdom
Media enquiries
T: +44 20 7659 0100
Investor relations
T: +44 20 7659 0100
Sustainable development
T: +44 1483 26 4134
ContactsIf you would like any further information about SABMiller,
please visit our website at www.sabmiller.com
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