‘My Guardian Angel’

James Khoo & Winnie WongDec 2010

Copyright @ reserved 2010

Agenda

Problem StatementOur solution – paradigm shiftTarget SegmentsSummary

Problem StatementRising in crime rate globally especially

to the below segments

Missing ChildrenRape against Women

Statistic from Malaysia

• KUALA LUMPUR: The crime index rose 15.74% last year (2007)

• Since 2004, 6270 teenagers have been reported missing and 4620 are girls

• Police statistic revealed that in 2005, 71 girls were found dead and in 2006 another 71 bodies were found by Police

• Jan to Apr 2008 – 303 children & teenagers have been reported missing

• Data from http://www.cybertraveltips.com/asia/malaysia/Statistic-Of-Missing-Child-In-Malaysia.html

Problem Statement

Today’s Dilemma…..

Most application in the market requires one to trigger an ‘Emergency Button’ or triggers an ‘Emergency Call’

But most often then not, one is incapable to call for help during an emergency because: Panic and too distress Can’t access to their phone / Phone is unavailable Unconscious

And it is often too late for local authorities to do anything by the time one can call.

Our Solution

The concept rides on the believed of ‘prevention is better than cure’ by cultivating the habit of sharing with my virtual ‘guardian angel’ - secQ.me, my whereabouts every time when I am going out (vulnerable for risk), event detail, and the duration, for example:

Taking a Taxi Home, Taxi number WEB2930, duration 30 minutesGoing to pickup my Car at Building ABC open car part, duration 10 minutes.Driving to City ABC via Highway 427 alone, duration 1 hour.

Our Solution - continue When a secQ.me event duration is up, and user fail to confirm his/her safety with us, Or user trigger emergency…

secQ.me server

User’s friend and family

1. Notify user’s friend and family via SMS And email.

User’s SNS status will be updated

User’ SNS Account

2. Track user’s status and location

3. secQ.me mobile app will continues update user’s location to our server

Paradigm Shift …

Instead of sms/calling your husband or mum …now you inform SecQ.me

Cannot tell or lye to your parents or love ones & compromise on your safety… now you can share with SecQ.me & be rest assured that help will come when needed

Worry and do not know whether my child is in any danger overseas… now you can subscribe this for your child and when she is in danger you will be the first one to know so that help can be sent

Basically triggering SecQ.me, please watch over me!

Note: Do visit http://blog.secq.me/about/ for more information about secQ.me service and features.

SecQ.Me – Why is it different?

Automatically alert the right people for help even if the person is NOT capable to call for help herself or LOST her a mobile device.

Automatically broadcast to Facebook & Tweeter so that all my friends and loved ones know I am in danger even though I cant reach out to them.

Automatically track & inform the right people/authority on my nearest possible location so that help can be sent immediately (shorten investigation time)

Allows user to trigger ON-THE-SPOT emergency.

‘My Guardian Angel’ Concept

Target Segments

Boyfriend &Girlfriend

Brothers &Sisters

Single ProfessionalWoman

Husband &Wife

Parents for their younger children

Teenage Children (locally / studying abroad)

Summary

No dependency on any device or individual upon an emergency

Register an event anytime and anywhereProvide the tracking location of the individual who may

be seeking help in silenceAutomatically notify a list of preferred people for help

Do Visit http://secQ.me to find out more!