about social media newsroom
DESCRIPTION
En introduktion till de som överväger ett social media newsroom. T.ex föranking inom organisationen.TRANSCRIPT
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+3000 messages every day is too much
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Shouting out a monologue is old school
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People want a conversation
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50% is about listening
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50% is about talk
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In all it’s about establishing relationships
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2/3 of the global internet population use social networks
Nielsen, Global Faces & Networked Places, 2009
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There are 200 000 000 blogs in the world34% of them posts opinions about
brands & products
54% of bloggers tweet or blog every day
More than 1.5 million pieces of content are shared on Facebook – dailyPhotos, news, links...
The fastest growing segment on Facebook is 55 - 65 year-old females
+400 000 000 users make Facebook the 4th biggest ”country” in the world
– only Indien, Kina & USA are ahead
Background movie from Twingly.com
On YouTube 20 hours of video are shared every minute – 24/7
90% of consumers trust peer recommendations25% of search results for the world’s top
20 largest brands are links to user-generated content
The 2nd largest search engine in the world is YouTube
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This is why we need new tools – movie time...
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Again, why?
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The reality for a journalist"I have received over 25,000 email story pitches over the last two years. Products. Solutions. Tech innovations, etc.
How many resulted in stories?
None.
I go to the web and search for information on the topic I want to do a story on.”
David Meerman Scott, Editor of E-Content Magazine and Pragmatic Marketing Magazine#1 Best-Selling author of The New Rules of Marketing and PR.
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But they’re more than journalists Consumers / Clients
Business partners
Investors
Analysts
Bloggers
Recruits
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The purpose of adopting to ”new” Extend our reach
Be competitive in the search engines (equal to being competitive)
Serve the audience with the information they need – in the format that fits their needs
Drive traffic to our site
Start to explore how the media landscape is changing – pilot!
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We’re all in sales
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What it takes to be competitive
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bjornalberts.com
Findable
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Bild från Gf.state.wy.us
Accurate
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Believable
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Never be afraid to try ”NEW”
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