about speak asia full
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Stages of Market Research
Stage One - Discovering
What people want, need or believe
How they act Stage Two Analysis
How to market a product or service
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Business Gain From
Market Research
Market information
Market segmentation
Market trends
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Need of Market Research
Understand & Anticipate Industry
Changes and Market Dynamics using
Competitive Intelligence
Competitors, Customers &
Technologies Are Complex
Interdependencies Competitive
Intelligence(CI) is about SeeingClearly through Market Illusions
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What is Competitive Intelligence?
Is about substitutes, emerging new entrants, changingtechnologies and business models to address needs of
customers, as it is about competitors
Understand unarticulated customer needs today and
align assets & innovations for success tomorrow
Risk & Reward risk to the current status quo or goalsvector plus reward in addressing new market
objectives
CI is about Sensing, Interpreting & Acting to Mitigate
Threats & Exploit Opportunities in 3 Contexts: Strategy existential mission and competency applicability
Operations performance alignment of assets and interface to
industry/market
Tactics engagement with customers vis--vis equivalents
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Market information
Understand & Anticipate Industry
Changes and Market Dynamics-
Products Price
Placement
Demand Supply Chain
etc
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Market Segmentation
Understand and categorize market
Motivation
Geographic
Personality Demographic
Techno-graphic
Utility
Psychographic
Gender differences
etc
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Market Trends
Market movements upward or
downward
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Top 9 Market Research Companies
Top 9 (2009) ( In Million USD)
1. Nielsen Company 5,000.0
2. WPP Group (Kantar Group, TNS, 2,000
Millward Brown, BMRB, IMRB
International & Ziment Group)
3. IMS Health Inc. 1,958.6
4. GfK AG 1,397.3
5. Ipsos 1,077.0
6. Synovate 739.6
7. IRI 665.0
8. Westat 425.8
9. Arbitron 400.0
Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million
i.e. Rs,7500 Crores.
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Speak Asia Online Entering India
Current scenario
Unstructured panels in India and urgent demand of
International online panel companies
Traditional methods of 90s (Offline methods)
Net penetration very low in rural markets (small towns& R1,R2 )
Individual mail IDs change frequently, Permanent Net
Address is not reliable yet.
Indian Net surfers are highly fragmented (26 languages
/ 8 prime languages )
Clients dont care , they want a high quality, Pan India
online survey panel, right here , right now.
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Advantage
Effective Panels would require a
combination of innovative strategies& local experience
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Advantage
The first effective Online Panel in
India from Speak Asia has a clear 1st
movers advantage
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Building An Effective Panel
Identify the potential Panellist
Introduce Speak Asia
Offer him Opportunity to earn
Recruit and provide first level training throughFranchisees
Train on the job for 8 weeks
Re-address his concerns and worries
Reward his efforts generously Build his loyalty
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Some Speciality Panels for India Car users with model & make
Car users with future purchase intention & views
Car sales men
Doctors General
Doctors with specialisation
Patients with specific ailments like heart disease
psychiatric
Pathological labs
Pregnant women & new mothers
Pre Teens & Teenagers with parental consent
IT hardware dealers
IT software & BPO professionals
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Our Targets For India
1.2 Million Panelists by 31st December 2010.
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Eligibility of Panelist
If you are an existing online panelist with top 10market research companies with a valid incomeproof of atleast $1000 in a year. You can join SpeakAsia absolutely free.
Fresh /other panelists are required to go throughtraining and read training material from OnlineSurveys Today which are also sent to them in E-Bulletin.
Subscription for 26/52 issues of Online SurveysToday E-Bulletins can be purchased fromFranchisees, newspaper agents and select bookstores.
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Legal Information
Survey Today an E-Bulletin is a online periodical -No import duties, VAT and service tax as per theGovernment of India regulations
Subscriptions can be purchased in Indian Rupees
from authorized Franchisees, newspaper agents andselect book stores.
Income generated from working as a panelist or forrecruiting other panelist can be sent through bank bySpeak Asia from Singapore (As per Government ofIndia regulations).
The responsibility of payment of taxes from thisincome lies with the panelist.
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Marketing Strategy Online Panels In
India
Based on our existing business from International
clients, we require about 100,000 panelists in India
by 30th June 2010
For long term business developments, we have
appointed an effective sales organization in India
with a large sales team
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CareerWith Us Have Fun & Earn
Regular Income - A rewarding and interestingcareer generating an income of upto $ 800 per
month
Additional income - Support your company inrecruitment of panelists and get rewarded as high
as $6000 every day
Learn More - On job training of 8 weeks
Constant Improvement - Continuous feedback
with guidance.
No Loss Under training period has no penaltiesfor poorly submitted surveys
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Some Rules for Panelists
Please be a part of Speak Asia Online only if careeras a panelist interests you. If you do not fill your
surveys properly, you do not get paid.
Merely registration on Speak Asia Online site or
going through the E-Bulletin and training programs
does not entitle you to any income whatsoever.
Surveys can be rejected on the following grounds :-
If you deliberately fill the survey with null value,
0 or ()
If you have given the answers mindlessly
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Some Rules for Panelists The first question may be Are you are married ? and
Second question could be When are you planning to
get married ? If you answer both the questions as
married and planning to get married in 30 days. This
means you have answered without reading.
If identical answers are given for the same surveyfrom the same IP address, it could mean that a single
person has given the same answers for different
people without they actually filling up the survey.
Our system has a process to check if the survey was
filled too fast or by pasting from somewhere or
random keys were pressed like 123 or xyz such
surveys would get rejected.
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Online Future
Starting as offline physical marketing research organization in2006, initiated Online panels in Feb 2010.
Preoperative phase in India up to 30th April 2010. Formallaunch in India on 1st May 2010.
Preoperative Phase starts in Malaysia on 15th May 2010.Expansion during 2010 to cover Indonesia, Thailand,Phillipines and Vietnam by December.
Each territory will have company owned training centres,outsourced call centre and a team of country Coordinators
headed by a CountryM
anager.
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In India the call centre is operational w.e.f 20th April
2010. Call centre number 011-42531829 Timing : 10.00
a.m. 6.00 p.m.(Monday Friday)
Company owned training centre will be operational in
New Delhi in July 2010. This is for training Franchisees
and key leaders.
Online Future
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National Franchisees, Franchisee and sub-Franchisee forselling subscriptions and providing 1st level trainingoperational at five locations in India.
Another 45 locations will be opened nationally by 30th
September 2010.
Tulsiyat Tek Pvt. Ltd. Appointed as sole distributor byOnline Surveys Today for E-bulletin for India.
Online Future
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A brand New high technology frame based site launched
on 15th May 2010.
Online Future
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Questionnaire
Series of questions asked to individuals to obtainstatistically useful information about a given topic
Reflects the views and opinions of the participants
A good questionnaire is critical to the success of a
survey
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How to fill Survey
Questions marked * are compulsory
Respondents cannot skip * questions which may have
multiple number of options
Round radio buttons signifies only one option can beselected
Square radio buttons signifies respondents can selectmultiple answers
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Example
Direct - to - Home (DTH)
Survey
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Introduction
Introduction of product / service
Brief detail
Purpose of survey
Duration of survey
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Demographic Details
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Have DTH?
Yes
No
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No DTH
Respondent taken to section with questions on Brand
awareness
Questions related to various brands in the market
Respondents are to select brands they know about
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Opinion
Respondents asked for opinion on statements
Respondents are to express their opinion
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Survey Completed
Thanks page displayed
Respondents to press done button on completion
Respondents redirected to personal account onSpeak Asia
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Have DTH
Respondents taken to page with questions on DTHusage
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Customer Behaviour
Customer taste
Customer preferences
Purchase behaviour
Opinion on DTH
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Brand Awareness
Questions related to various brands in themarket
Respondents are to select brands they knowabout
Source of awareness
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Opinion
Respondents asked for opinion on statements
Respondents are to express their view on
statements
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Survey Completed
Thanks page displayed
Respondents to press done button on
completion
Respondents redirected to personal account
on Speak Asia
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Thank You for your attention
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Top 9 Market Research Companies
Top 9 (2009) ( In Million USD)
1. Nielsen Company 5,000.0
2. WPP Group (Kantar Group, TNS, 2,000
Millward Brown, BMRB, IMRB
International & Ziment Group)3. IMS Health Inc. 1,958.6
4. GfK AG 1,397.3
5. Ipsos 1,077.0
6. Synovate 739.6
7. IRI 665.0
8. Westat 425.89. Arbitron 400.0
Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million
i.e. Rs,7500 Crores.
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Advantage
The first effective Online Panel in
India from Speak Asia has a clear 1st
movers advantage