about the author...joe is currently the ceo of revenue inbound, an inbound marketing agency helping...

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Page 2: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

About the Author

Joe Soto, CEO Revenue Inbound

Speaker | Author | Marketing Strategist Joe Soto is a leading expert in social media and inbound marketing. A self-described online marketing evangelist, Joe has over 12 years of experience in all aspects of sales, marketing, online lead generation, and Internet marketing. Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One Social Media, Joe has played a key role in the launch of social media campaigns for local, regional and national businesses and brands throughout the U.S. Clients range from a broad variety of industries including health, fitness, automotive, restaurant, hotel, retail, and others. Joe’s also well known for helping professional athletes to celebrated New York Times bestselling authors and speakers with their online marketing campaigns. Some of his most notable clients include Jeffrey Gitomer, Harvey Mackay, Joe Calloway, Dave Winfield, and Terri Sjodin. Joe’s marketing philosophy is based on his belief that the details, plans, and tools don't mean much unless you understand people and how they behave online. With this passion for human relations, Joe brings a unique results focused approach to inbound marketing. Joe’s currently authoring his forthcoming book entitled The Social Truth, a book that humanizes social media, leaves the technical jargon out, and embraces the proven methods that make inbound marketing work. Find Joe on Twitter @JosephSoto.

Page 3: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

TThe New 15 Imperatives of LinkedIn

OVERVIEW

Page 4: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 5: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 6: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 7: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 8: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 9: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 10: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 11: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 12: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 13: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Why Blog?

The blog is yyour online hub for demonstrating expertise,

sharing vision, listening to and responding to customers,

communicating progress, sharing relevant market and trend

information and hosting dialogues to further your company’s

values and principles. 77% of all Internet users read blogs.

Page 14: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 15: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 16: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 17: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 18: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

Page 19: About the Author...Joe is currently the CEO of Revenue Inbound, an inbound marketing agency helping clients generate more traffic, leads and sales online. Previously CEO of One …

© Revenue Inbound LLC 2013 | RevenueInbound.com

AAbout Revenue Inbound