about us - rsginc.net€¦ · at mrss india, our expertise lies in harnessing the power of social...
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Welcome to ESOMAR from IMR Institute for MarketingResearch, our partner here in Germany. IMR has a wealthof services at its fingertips to support you throughoutGermany and world-wide through its membership ofGlobal.Our main services include advanced qualitative andquantitative fieldwork …we can support you at whateverlevel you need.
NEWSSeptember 2018
Further details appear on our website:www.agmr.com
For more information contact:[email protected]
WORLD WIDE COVERAGE BY INDEPENDENT PARTNERS
Welcome to our ESOMAR edition. Global is an active networkof great companies, and we hope this newsletter will giveyou a flavour of who we are and what we do.
About UsGlobal was founded in 1986and we are very proud ofour achievements overthe years.
Global's principals and directorsare committed to the conceptof internationalisation, andmeet frequently to exchangeinformation, share techniquesand experiences and ensurethat the myriad cultural andtechnical issues are takeninto account and resolved asappropriate in our researchprojects. Global provides keyinformation where you need it.
Why not ask for a quote on yournext project? Either contact yourlocal partner or [email protected]
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Striking the right balance between‘realism’ and ‘control’ – betweencapturing natural unbiased behav-iours, and exerting the necessary levelof environmental or experimentalcontrol – can be a challenge in research. Passive ethnography, or‘shadowing’, for example, allows us tocapture real life behaviours, but doesnot allow us to manipulate variablesor ask questions. In-depth-interviews(because they rely more on recall orsimulation) on the other hand, cannotgive us the same level of accuracy or nuance in behaviours, but can support the exploration of multiplecompeting ideas, across a variety ofpossible scenarios.
Now, with all the amazing advance-ments in immersive VR technology,we are realizing a future where thistrade-off does not need to exist.
• Today’s VR systems support such high levels of sensory fidelity, they truly instill that sense of ‘presence’, that sense of really ‘being there’, which are critical to eliciting the responses you would get in real life.
• At the same time, because thestimuli are actually digital, they canexist as multiple alternate conceptsthat are easily created, managed, modified as necessary over the course of a project.
NEWS
• Introducing our new segment - Social MediaInsights
A solid social commerce is nevercomplete without holistic social mediaintelligence & insights. At MRSS India,our expertise lies in harnessing thepower of Social Media through strongunderstanding of social platforms andin-depth knowledge of tools andproprietary databases.
We create social media listening/moni-toring strategy and configure socialmedia solutions. By analysing data, wehelp the brand learn a lot about theircustomers, their potential customersand their business by examining socialinsights.
In each Newsletter we aim to feature examples of specialistproducts and services from our members. This editionfeatures services from rsg in Canada and Majestic in India.
• Then of course, because the research sessions are held in a lab setting, as opposed to out in the field, in-depth discussions, data collection techniques, and analyticsare supported.
VR is an incredibly powerful tool,uniquely positioned to answer important questions in both market-ing and design research.
Please contact Anne [email protected]
Brand Listening & Analysis
Hashtag Monitoring
Campaign Monitoring
Influencer Analysis
Online ReputationManagement
Sentiment Analysis
Competitor Analysis
• Our - Social Media Segments
Content Analysis
Please contact Raj [email protected]
The Power of VR in Qualitative Market Research
We are always on the lookout fornew members in those countrieswhere we do not already haverepresentation. We are an activegroup in regular contact witheach other. We are especiallykeen to find new partners inEurope, South America and Asia.Membership available from aslittle as 2000 Euros.
If you would like to know moreabout becoming a member,please contact us at:
NEWSGlobal Media Study
A summary of the main findings isincluded below, but please look atour web site to view a more detaileddocument.
of fruit, vegetables and light oils it isconsidered healthy.
Few differences are perceivedbetween the terms Bio and Organicand the term, ‘Functional Food’ haslittle or no currency / meaning.Organic is the more widely under-stood term, taken broadly to meanfree of chemicals and fertilisers.
When functional food is explained,participants are fine with highlight-ing health giving properties of foodswhich occur naturally, but aresuspicious about foods which are‘engineered’ to provide healthbenefits: this appears unnatural.
Overall, participants were willing topay marginally (but not substan-tially) more for healthier foods(including bio / organic products),but have concerns around paying forwhat’s on the label rather than ahigher quality product with morenutritional benefits.
Healthy EatingLast year, a number of partners participated in a project to examine the concept of Healthy Eating, and how thisdiffers between countries.
GLOBAL KEY FINDINGS
Good health is all about balance andmental health is a key component ofthis. Trying to eat healthily all thetime (without snacks or treats, partic-ularly in social occasions) is actuallycounter productive and unrealistic.
Hydration is seen as critically important to good health.
In all the countries that took part inthis research, participants are turningaway from the convenience ofprocessed foods and prepared mealsand recognising that home cookedfood using fresh ingredients is betterfor them and their families.
In most markets, there is also a moveaway from artificial sweeteners backto healthier, more natural sugars(although some struggle with dietdrinks / sodas in this regard). Also,there is a general move away frommargarine and back to butter as ahealthier choice.
Perceptions of foreign cuisines(particularly Chinese and Italian) arebased on perceptions of how partici-pants see these presented locally. Forexample, where Italian is thoughtof as pasta, cheese and pizza it isconsidered unhealthy; where Italianis linked with the Mediterranean diet
This year, Global members have beenconducting a major investigation into the similarities and differences inMedia Usage in different countries,covering all aspects of ownershipand time spent on various platforms.
For further details please contactyour local partner or [email protected]
NEWS
[email protected] www.agmr.com
Company Email
Belgium Listen Philippe Geerts [email protected]
Brazil Demanda Silvio Pires de Paula [email protected]
Canada rsg Anne Coulter [email protected]
China Hycon Research Ricky Xie [email protected]
Croatia Hendal Marijana Plovanic [email protected]
France Update France Yannick Baduel [email protected]
Germany IMR Markus Schaub [email protected]
Greece Global Link International Costas Sigalos [email protected]
Hungary Szinapszis Balazs Kertesz [email protected]
India Majestic Raj Sharma [email protected]
Italy MPS Marketing Research Cristiana Valenti [email protected]
Japan GMO Research, Inc. Daniel Paraschiv [email protected]
Netherlands Morph Research Cas Weijenberg [email protected]
Philippines PSRC Raul Esteban [email protected]
Poland Inquiry Angieszka Gornicka [email protected]
Romania Mercury Research Ioan Simu [email protected]
Russia Research View Lev Astafiev [email protected]
South Korea Kangs and Associates Hazel Park [email protected]
Spain C23 Research Victor Valen [email protected]
Thailand Custom Asia Sukit Tanskul [email protected]
Turkey ETIK Research Can Ugur [email protected]
UK BVa BDRC Jade On [email protected]
USA Lieberman Research Joanne Robbibaro [email protected]
Worldwide