Internship Program Group Project Team Six CHERYL ANAVIAN, YARISSA BELTRE, ALEXANDRA HARTNETT, CHRIST INE JEAN-LOUIS , KATHLEEN KAGES, N ICHOLE PALMERO, MEGAN SHMITT

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Team Six

Cheryl Anavian, Digitas Health (New York)

Yarissa Beltre, Digitas Health (Philadelphia)

Alexandra Hartnett, Publicis Health Media (Chicago)

Christine Jean Louis, Saatchi & Saatchi Wellness (New York)

Kathleen Kages, Discovery USA (Chicago)

Nichole Palmero, Discovery USA (Chicago)

Megan Schmitt, Digitas Health (Philadelphia)

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Development

K E Y A S P E C T S

•  Promote a positive reaction to a positive change

•  Motivational Reward System

•  Behavior Log and Mood tracking

•  Physician Report

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Objectives

S U P P O R T R E W A R D I N G M O O D T R A C K E R

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Competitor Analysis

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Color Scheme

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Logo & Symbol

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Logo Logo and Apple Watch Symbol App Icon

Secondary Interface: iPhone Wireframes

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Secondary Interface: iPhone Wireframes

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Primary Interface: Apple Watch Wireframes

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Apple Watch Compositions

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Apple Watch Compositions

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Apple Watch Compositions

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Apple Watch Compositions

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“Life defined through technology”

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S L O G A N & T A G L I N E •  “Happiness on your wrist” •  “Reward yourself for being you!”

Marketing Plan D E V E L O P M E N T •  ‘Zest’

•  ‘Climbers’

•  ‘The Catalyst’

•  ‘The Push’

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I N T I A L F I R S T - Y E A R L A U N C H

Promotional Plan

•  Paid Search: 40%

•  Online: 26%

•  Mobile: 12%

•  OOH: 12%

•  Social Media: 8%

•  Events: 2%

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Depression Awareness Month

• Pulsing media strategy

• Pre-kickoff in September

• Presence on college campuses

• Creates a supportive community

Promotional Focus on Depression Awareness O C T O B E R

•  App downloads

•  Google Adwords

•  Advertising Click Through

•  Weekly and monthly sales

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F O R E C A S T I N G O U R S U C C E S S

Measurement & Evaluation

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•  “Rate this app” feature

•  YTD and MTD visits

•  Session length and engagement

•  Physician feedback

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F O R M S O F M E A S U R I N G O U R S U C C E S S

Measurement & Evaluation

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D E V E L O P I N G U S E R R E L A T I O N S H I P S P O S T - L A U N C H

Measurement & Evaluation

•  Change in user’s cognitive mindset

•  Customer success

•  Behavioral change

•  Medication

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Thank you!