abr technology--empowering content

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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Roger Sherwood – Videoscape Business Development ABR Technology – Empowering Content Chris Wood - Consulting Systems Engineer & ABR Evangelist 29 th November 2011

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Page 1: ABR Technology--Empowering Content

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Roger Sherwood – Videoscape Business Development

ABR Technology – Empowering Content

Chris Wood - Consulting Systems Engineer & ABR Evangelist

29th November 2011

Page 2: ABR Technology--Empowering Content

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Evolution of Video: ThenCreation Distribution Consumption

Page 3: ABR Technology--Empowering Content

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Evolution of Video: Now

OTT

Creation Distribution Consumption

Page 4: ABR Technology--Empowering Content

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

How Times Have Changed.….

TODAY1950s 1990s

Page 5: ABR Technology--Empowering Content

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Drive to Over-the-Top (OTT) Video

Source: Generator Research, Internet Television 2010-2014

OTT will be 3rd largest video delivery method, after Terrestrial and CATV

2009 2010 2011 2012 2013 20140

50

100

150

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(Mil

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Page 6: ABR Technology--Empowering Content

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Video-on-Demand (VoD) Facts & Figures

• Video accounts for 40-percent of Web traffic today.

• VoD traffic will double every two and a half years through 2014.

• Video expected to be 64-percent of mobile data traffic in 2013.

Video delivery will continue to grow in all channels.

Page 7: ABR Technology--Empowering Content

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

History

• Delivery of quality video is hindered by consumer broadband

• Internet connectivity speeds vary widely

• Quoted speeds are maximum rates

• Not guaranteed to be sustainable at a known rate

• Without sustained download speed - experience often interrupted by pauses caused by fetching

• Consumers selected data rates for video less than their expected sustainable download rate

Page 8: ABR Technology--Empowering Content

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Knowledge Network

To see our live webcast schedule, view past sessions on VoD and view this whole presentation, please visit the Cisco Knowledge

Network website at www.ciscoknowledgenetwork.com.

If you would like to get in touch with our technical experts or provide your feedback, please email us at [email protected].

Thank you.