abr technology--empowering content
TRANSCRIPT
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Roger Sherwood – Videoscape Business Development
ABR Technology – Empowering Content
Chris Wood - Consulting Systems Engineer & ABR Evangelist
29th November 2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Evolution of Video: ThenCreation Distribution Consumption
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Evolution of Video: Now
OTT
Creation Distribution Consumption
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How Times Have Changed.….
TODAY1950s 1990s
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Drive to Over-the-Top (OTT) Video
Source: Generator Research, Internet Television 2010-2014
OTT will be 3rd largest video delivery method, after Terrestrial and CATV
2009 2010 2011 2012 2013 20140
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Video-on-Demand (VoD) Facts & Figures
• Video accounts for 40-percent of Web traffic today.
• VoD traffic will double every two and a half years through 2014.
• Video expected to be 64-percent of mobile data traffic in 2013.
Video delivery will continue to grow in all channels.
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History
• Delivery of quality video is hindered by consumer broadband
• Internet connectivity speeds vary widely
• Quoted speeds are maximum rates
• Not guaranteed to be sustainable at a known rate
• Without sustained download speed - experience often interrupted by pauses caused by fetching
• Consumers selected data rates for video less than their expected sustainable download rate
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Knowledge Network
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