abruption usp
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The US+Partners pathway to growth!TRANSCRIPT
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abruption.
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™
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abruption
movements
a sudden breaking away from convention; a radical new idea
that accelerates change
media and social networks workingtogether to advance shared economic,political or artistic goals; a source ofinnovation and opportunity change
the “to be” state of a company or organization;the qualitative or quantitative goal:one to be broadly shared and supported
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abruption is where big ideas are born
movements are where big ideas scale
change is how visions are realized
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Steve Stepanek:
abruption™ is not destruction or disruption;It is a breaking away from convention; conventional agency structure, conventional “process” and conventional thought.
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abruption is a tool for change;a pathway to growth.
abruption is a break with convention, the expected and the common; a reach for more.
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abruption isn’t limited to marketing communications, it can contribute to the invention of new markets, new business strategy, products and services.
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Steve Ulin:
If your future is looking like your past, that’s a problem.
For new markets, break away from strategy by habit, reject what’s typical and expected. That’s the way to reach for more.
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abruption is about findingbrand ideas for growth.
movements are aboutunderstanding how brand ideasscale out in the world.
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Marcia Stepanek:
Forget advertising. Create movements, instead. In a digital world, it's all about shaping the conversation online -- and the actions of tight-knit social networks.
If you're not being talked about (or conversing) online, you're irrelevant. Sure, traditional TV, print and radio still play a role. But they don't carry the same clout among today's most influential consumers.
We help brands become a part of the best conversations online, and then move talk to action.
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movements build brands thatcan identify, spark, lead or alignwith an idea on the rise.
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movements are accelerated bymulti-platform communicationsenabling membership, engagementand change.
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Chris Scott:
Give people a feeling they have membership in your brand. A meaningful connection. One that fuels your story and creates the kind of movement that makes desired change happen.
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change occurs when brandsunderstand and leverage existingbeliefs to create and share newbrand meaning.
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real change is measurable.
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Jerry Moore:
Understand your consumer’s beliefs and create a movement to bring about change. Bring your brand story alive and share new meaning. Then you’ll see measurable results.
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when you bring an idea aliveand it fuels a movement, you’reno longer doing advertising. you’re making change happen.
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abruption.making change happen.
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