abry deshong's portfolio
DESCRIPTION
Hello! My name is Abry Deshong. This is my portfolio. It features my work experience in communications, events planning, grassroots marketing strategy and writing. I am so pleased that you are having a look at my work. Thank you for your interest. Please reach out if you are interested in working together at [email protected]. Sincerely, Abry DeshongTRANSCRIPT
Communications Manager. Events Planning. Grassroots Marketing Strategist. Consummate Collaborator. Writer. Kind Person
www.linkedin.com/in/abrydeshong
Abry Deshong MSc.
Monday, October 13, 2014
Special Events concept, planning, management
Product Release Parties
Fundraisers
Artist Signings
Art Shows
Trade Parties
Live Art
Monday, October 13, 2014
Grassroots Marketingset goals, envision, strategize, plan, recruit / collaborate, execute, deliver, clean up
Cultural Festivals
Happy Hours
Retail Parties
Monday, October 13, 2014
A Guerilla Social Media Marketer at HeartFacebook, Twitter, Meet-up, Hoot Suite
To date I have professionally managed four social media accounts in 2.5 years.
Ever Since I Read Guerilla Social Media Marketing By Jay Levinson My Approach to Social Media is about Authentic
Community BuildingI establish and build a strong core online community of supporters by providing consistent and
frequent value to these community members through authentic on-line and face-to-face conversations, posting visually appealing content, throwing awesome events, selling cool
merchandise, and giving lots of tokens of thanks (from on the house drinks and thank you notes to sharing the inside scoop on the latest industry news).
I am excellent at planning and executing strategic campaigns for product releases, events and day
to day engagement and do so using hootsuite and engaging my team.
I love to lead social media teams and empower them to capture the brand in action.
With my social science background I love to analyze progress consistently monthly and set goals
FACEBOOK ANALYTICS
“WHAT GETS MEASURED GETS IMPROVED” - JAY LEVINSON
! Avg. Daily Posts from 4/22-5/26
! Experts say 4-6 X/day
! Opportunity here!
0
1
2
3
4
Avg. Daily Posts Over a Month
1.26
0.71.57
2.3
3.6
BLDRNY
SFMIA
LA
Thursday, June 20, 2013
Monday, October 13, 2014
Branding concept, direction, copy, production
p r o j e c t - k n o w . o r g
Monday, October 13, 2014
Marketing Collateral Concept, Layout, Basic Design, Print and Digital
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
PROJECTENYE.COM
Project Ñ is a multi-media project for one of the fastest growing populations
in the US today: American/US born
Latinos.
POSE HERE TAKE A PHOTO
TAG #ProjectEnyeGET A PRIZE!
EXPERIENCE THE WORLD OF Ñ!
WELCOME TO PROJECT Ñ
Come experience the world of Ñ!
PROJECTENYE.COMProject Ñ is a multi-media project for one of the
fastest growing populations in the US today: American/US born Latinos.
Monday, October 13, 2014
Blog Writing Op-ed, Interviews, press releases, event wrap-ups, product previews
Op EdChanging Our Mindset: Work and Life for Women and Architecture
InterviewInterview with Mike Fudge
Press ReleaseMAD and Scott TollesonArtist Signing and Release Party at Kidrobot Boulder
Event Wrap UpLʼAmour Supreme + Huck Gee Artist Signing at Kidrobot Boulder
Product PreviewKidrobot Black Murder X Craww
“Mike Fudge is one of those toy customizers who captivates your attention immediately. Existing within each piece is craft, artistry and certain mystical elements that are not only seen but felt. KR Boulder recently sat down with Fudge for an exclusive interview. Read on to get to know this incredible artist rising above and beyond up and coming status....”
“Does the current system of architecture education, training and professional life allow successful women in leadership positions to also be mothers who can dedicate enough quality time to their children?....”
Monday, October 13, 2014
Email MarketingConstant Contact, Mail Chimp, E-Newsletters, Email Opt In Strategist
Highly successful email capturing strategies by creating value-driven incentives, team training / empowerment and implementing consistent weekly analysis.
* Data collected while working with Kidrobot.
0
375
750
1125
1500
Emails Captured
Increased email capture
by 190% in one year*
45% average weekly retail email
opt in*Approx. 25% of
which were repeat customers
20132014
Monday, October 13, 2014
An online commercial campaignhttps://www.youtube.com/watch?v=dbA-GgdybC8
Video concept, write & produce
Kickstarter campaign ʼ15http://vimeo.com/107658569
Monday, October 13, 2014
Media RelationsArticle samples of work I created and/or planned which was featured in local and national media outlets
Interviewed about Project kNOw featured in
TCJEWFOLK 9/12
Art Show Press Release featured in
Clutter Art Magazine 3/14
Artist Signing Event reviewed in
1/1 Denver Art Magazine 1/14
Custom Art Show Event featured in Clutter Art
Magazine 8/13
Monday, October 13, 2014
Research and WritingEmpirical writing, research, statistics, presentations and literature reviews
Stellar Training and Experience-Eight years of academic research experience
- Holds International Research Masters Degree in Social Science from Utrecht University* -Holds Honors undergraduate degree in Child Psychology from University of Minnesota Twin-Cities
Breadth and Depth of Focus- Sexual and mental health among youth and adults
- Domestic violence & youth - Cognitive functioning & chronic pain among Adults
*Utrecht University is rated as the best university in the Netherlands by the Shanghai Ranking of World Universities 2013, and ranked as the 13th best European university and the 51st best university of the world in Social Science.
Monday, October 13, 2014