PP-2A itbuild, grow, protectPacific PrimeUL-NLG

Flexible Premium Universal Life Insurance PacificLifeInsuranceCompany

Pacific Prime UL-NLGHelp Protect Your Assets with Life Insurance

Inplanningforafinanciallysecurefutureforyourselfandyourlovedones,haveyouconsideredtheimpactoftaxes?Withoutproperplanning,yourfinanciallegacycanbeerodedby30%1ormoreduetoincomeandestate2taxesatyourdeath.

Lifeinsuranceisdesignedtohelp.Itistheonlyassetthatcanofferallthreeofthefollowingtaxbenefits:1)atax-free3deathbenefitforlovedones,2)tax-deferredgrowthofthepolicy’scashvalue,and3)apotentialtax-free4incomestreamthroughwithdrawalsandpolicyloans.Keepinmindthatwithdrawalsandloanswillshortenornegatetheno-lapseguaranteeofthispolicy.Sodiscusstheimpactoftakingwithdrawalsandloans

fromyourpolicywithyourinsuranceprofessionalandchoosewiselywhenconsideringaccessingyourpolicy’scashvalue.

Flexibleandefficient,lifeinsurancecanbeusedtotransferandpreservewealthforgenerations.Seewhatitcandoforyou.HelpprotectyourassetswithPacificPrimeUL-NLG5,auniversallifeinsurancepolicythatprovidesflexibleno-lapseguaranteesofuptoalifetime.

Simple, Powerful, Permanent Asset Protection

Pacific Prime UL-NLG offers:

e No-LapseGuaranteeDurationsofUptoaLifetimee GuaranteedInterestCreditingRatese FlexiblePremiums

Plus…

e Tax-Free3DeathBenefitforLovedOnese Tax-DeferredGrowthofCashValuee Tax-Free4AccessOptionsforYou

Helping You Protect Your Assets

PacificPrimeUL-NLGmayhelpyouifyouhavethefollowingtraits:

e Moderatetohighnetworthe Close-knitfamilye Age50oroldere Havesufficientsourceofretirementincomeelsewheree Needforlegacyplanningorestatetaxplanninge Potentialdesireforcharitablegifting

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InvestmentandInsuranceProducts:NotaDeposit—NotFDICInsured—NotInsuredbyanyFederalGovernmentAgency—NoBankGuarantee—MayLoseValue

1 Marginal income tax bracket. 2 From January 1, 2011 to December 31, 2012, the federal estate tax exemption amount is $5,000,000 (indexed for inflation starting January 1, 2012); the maximum estate tax rate is 35%;

and, the rules regarding step-up in basis for property transferred at death are reinstated. Also over the same time period, if the executor of a deceased spouse’s estate so elects, the surviving spouse could later use his or her own unused estate tax exemption, plus the unused exemption of his or her most recent deceased spouse.

3 For federal income tax purposes, life insurance death benefits generally pay income tax-free to beneficiaries pursuant to IRC Section 101(a)(1). In certain situations, however, life insurance death benefits may be partially or wholly taxable. Situations include, but are not limited to: the transfer of a life insurance policy for valuable consideration unless the transfer qualifies for an exception under IRC Section 101(a)(2) (i.e. the “transfer-for-value rule”); arrangements that lack an insurable interest based on state law; and an employer-owned policy unless the policy qualifies for an exception under IRC Section 101(j).

4 Tax-free income assumes, among other things: (1) withdrawals do not exceed tax basis (generally, premiums paid less prior withdrawals); (2) policy remains in force until death; (3) withdrawals taken during the first 15 policy years do not occur at the time of, or during the two years prior to, any reduction in benefits; and (4) the policy does not become a modified endowment contract. See IRC Sections 7702(f)(7)(B), 7702A. Any policy withdrawals, loans and loan interest will reduce policy values and may reduce benefits.

5 Policy Form #P10P1N.

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IsPacificPrimeUL-NLGrightforyou?Startbyaskingyourselfjust3simplequestions:

Doyouwantflexiblelifeinsurancecoveragethatcancoveryourwholefamilyinoneconvenientpolicy?

Doyouwantaguaranteethatyourcoveragewillstayinplace,nomatterwhathappenstoyourpolicy’sperformance?

Doyouwantextraprotectionincaseyoubecomedisabled,terminallyill,ordieduetoanaccident?

It Can Be as Easy as 1 - 2 - 3.

1

2

3

Take a closer look at how Pacific Prime UL-NLG can help you address these questions.

PacificPrimeUL-NLGcanhelpprovidefinancialprotectionforyou,yourfamily,yourbusiness,andyourlegacythroughatax-free6deathbenefit.Youcanstructureyourpolicytocover

justyouor,throughoptionalpolicybenefitscalledriders7,yourwholefamily.

Flexible Coverage Options for the Whole Family1

Death Benefit Coverage

Basic Coverage on the primary insured (you). Optional level term insurance on any member of your immediate family.

Annual Renewable Term Rider—Additional Insured (Form #R08RTA)7 - Covers any member of the primary insured’s immediate family.

Children’s Term Rider (Form #R84-CT)7 - Covers primary insured’s children aged 14 days to 25 years.

6 For federal income tax purposes, life insurance death benefits generally pay income tax-free to beneficiaries pursuant to IRC Section 101(a)(1). In certain situations, however, life insurance death benefits may be partially or wholly taxable. Situations include, but are not limited to: the transfer of a life insurance policy for valuable consideration unless the transfer qualifies for an exception under IRC Section 101(a)(2) (i.e. the “transfer-for-value rule”); arrangements that lack an insurable interest based on state law; and an employer-owned policy unless the policy qualifies for an exception under IRC Section 101(j).

7 Riders will likely incur additional charges and are subject to state availability, restrictions, and limitations. When considering a rider, request a policy illustration from your insurance professional to see the rider’s impact on your policy’s values.

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Flexibility for Growing Families

Whatifyougetmarriedorhaveababybeforeyour40thbirthday?YoucanbuyadditionaldeathbenefitcoveragewithoutrequiringfurthermedicalunderwritingthroughtheGuaranteedInsurabilityRider(Form#R93-GI).7Justcontactuswithin31daysofaqualifyingevent.Seeyourpolicyforage-basedcoveragelimitsandotherguidelines.

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Weunderstandthatyouhavebetterthingstoworryaboutthanyourlifeinsurancepolicy.That’swhyPacificPrimeUL-NLGfeaturesaguaranteetohelpkeepyourpolicyin-forceevenifyourpolicy’scashvaluedropstozero.

Withoutthisguarantee,aslongasyourpolicyhasenoughcashvaluetopaymonthlypolicycharges,yourpolicywouldstayinforce.Butifpolicychargesincreasedorcreditingratesdecreasedbeyondexpectations,youmayhavetopaymoreinpremiumsthanyouplannedtokeepyourpolicyinplace.

Toprovidethesecurityofguaranteedcoverageatpredictablepremiums,theFlexibleDurationNo-LapseGuaranteeIIIRider(Form#R03FNL)8guaranteesthatyourpolicywillstayinforceforthedurationyouchoose,nomatterhowyourpolicyperforms.9

Chooseyourno-lapseguaranteedurationandpayyourpremiumsasplanned.10It’sthateasy.

Guarantee Your Death Benefit for the Duration You Choose2

8 Riders will likely incur additional charges and are subject to state availability, restrictions, and limitations. When considering a rider, request a policy illustration from your insurance profes-sional to see the rider’s impact on your policy’s values.

9 The no-lapse guarantee is based on the net no-lapse guarantee value being greater than zero. The net no-lapse guarantee value is a policy calculation that mirrors the growth of your policy’s cash value, but grows at a different interest rate and is reduced by different charges than your policy’s cash value. It cannot be accessed through withdrawals or policy loans and is merely a calculation to determine whether your no-lapse guarantee is in effect.

10 If the policy is being maintained solely by the no-lapse guarantee, you will be foregoing the advantage of building cash value. A policy will enter a grace period if both the cash value and no-lapse guarantee value (net of loans) reach zero and if no further (or insufficient) premium payments are made. To keep the policy from entering the grace period and eventually lapsing, an additional amount, representing the lesser of uncollected monthly deductions with interest, or the amount required to bring the net no-lapse guarantee value to a positive value, must be paid.

The hypothetical chart to the right illustrates that longer no-lapse guarantee periods will require

higher premiums.

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You Choose Your No-Lapse Guarantee Duration

Lifetime

To Age 110

To Age 105

To Age 100

To Age 96

Examples of N

o-Lapse G

uarantee Durations

Premiumslow high

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Lifeisfullofuncertainties.Youcanplanforsuccessintheeventofanemergencybyhavingabackupplan.PacificPrimeUL-NLGoffersoptionalriders11thatcanprovidebenefitsintheeventofdisability,terminalillness,ordeathduetoanaccident.

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e Accelerated Living Benefit Rider (Form #R06ALB)12—Iftheprimaryinsuredisdiagnosedasterminallyill(12monthsorfewertolive),aportionofthetax-freedeathbenefitwillbeavailableforthepolicyownertouseforanyreason.

e Accidental Death Benefit Rider (Form #R84-AD)—Providesanadditionaldeathbenefittothepolicy’sbeneficiariesiftheprimaryinsureddiesduetoanaccident.

e Waiver of Charges (Form #R84-WC)—Helpskeepcoverageinplacebywaivingallpolicychargesiftheprimaryinsuredisdiagnosedwithatotaldisabilitypriortoage60.Benefittakeseffectafterathree-monthqualifyingperiod.

e Owner Waiver of Charges (Form #R84-OWC)—Waivespolicychargesifthepolicyowner(whoisnottheprimaryinsured)becomestotallydisabledbeforeage60.

Optional Rainy Day Protection3

11 Riders will likely incur additional charges and are subject to state availability, restrictions and limitations. When considering a rider, request a policy illustration from your insurance profes-sional to see the rider’s impact on your policy’s values.

12 The benefits of the Accelerated Living Benefit Rider are subject to state requirements, may be subject to taxation, and may impact Medicaid benefits. Some states may require a diagnosis of terminally ill with 24 months or fewer to live. Please consult your legal advisor for more information.

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Flexible Duration No-Lapse Guarantee

ProvidedthroughtheFlexibleDurationNo-LapseGuaranteeIIIRider(Form#R03FNL),yourpolicy’sno-lapseguaranteewillbeineffectforthedurationofyourchoosingaslongasthepolicy’snetno-lapseguaranteevalueisgreaterthanzero.Thenetno-lapseguaranteevaluegrowsatadifferentinterestrateandisreducedbydifferentchargesthanyourpolicy’scashvalue.

Youmaytakewithdrawalsandloansfromyourpolicy’scashvalue,butdoingsomayreduceornegateyourno-lapseguarantee.Ifyouplanontakingwithdrawalsorloansfromyourpolicy,youshouldrequestillustrationsfromyourinsuranceprofessionaltounderstandthepotentialimpact.

Interest Rate Guarantee

Yourpolicy’scashvaluewillgrowatacurrentratethatPacificLifeguaranteesforthefirstpolicyyear.Thecurrentratemaychangeperiodically,butisguaranteedtoneverbelessthan3.00%.Additionally,inpolicyyear21andafterward,PacificLifecurrentlycreditsanadditional0.60%tothecurrentcreditingrate,thoughthisisnotapolicyguarantee.

Policychargeswillreducethepolicy’scashvalue.Pleaserefertoyourpolicyformoredetailedinformation.

e Premium Load—Thischargeisassessedoneachpremiumpaymentwereceivefromyou.Maximumof6.95%.(Currentpremiumload:5.95%.)

e Administrative Charge —$7.50/monththroughinsured’sage120.

e Coverage Charge—Monthlychargeforfirst10policyyearsonacurrentbasis,throughage120onaguaranteedbasis,foradministrationandmaintenanceofthepolicy.Ratevariesbasedonissueage,gender,riskclass,andDeathBenefitOption.

e Cost of Insurance Charge (COI) —Arateper$1,000multipliedbytheNetAmountatRisk(differencebetweenyourpolicy’sdeathbenefitanditscashvalue).Thischargeisdeductedmonthlythroughage120.

e Surrender Charge—Anamountdeductedfromthecashvalueifthepolicyissurrenderedwithinthefirst10policyyears.

e No-Lapse Guarantee Charge—Anamountdeductedmonthlyfromthecashvalueandbasedonthepolicy’scashvalueandNetAmountatRisk.

Product Guarantees & Charges

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The Power to Help You Succeed

Offeringinsurancesince1868,PacificLifeprovidesawiderangeoflifeinsuranceproducts,annuities,andmutualfunds,andoffersavarietyofinvestmentproductsandservicestoindividuals,businesses,andpensionplans.PacificLifealsocountsmorethanhalfofthe100largestU.S.companiesasitsclients.Foradditionalcompanyinformation,includingcurrentfinancialstrengthratings,visitPacificLifeonlineatwww.PacificLife.com.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of April 2010 is compiled by Pacific Life using the 2010 FORTUNE 500® list.

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10-3401APP-2A 15-30168-012/11

PacificLifeInsuranceCompanyislicensedtoissueindividuallifeinsuranceandannuityproductsinallstatesexceptNewYork.Productavailabilityandfeaturesmayvarybystate.Productandriderguaranteesarebackedbythefinancialstrengthandclaims-payingability

ofPacificLifeInsuranceCompany.

Non-guaranteedelementsarenotguaranteedbydefinition.Assuch,PacificLifeInsuranceCompanyreservestherighttochangeormodifyanynon-guaranteedelement.Thisrighttochangenon-guaranteedelementsisnotlimitedtoaspecifictimeorreason.

PacificLife’sindividuallifeinsuranceproductsaremarketedexclusivelythroughindependentthird-partyproducers,whichmayincludebank-affiliatedentities.Someindependentthird-partyproducers,whichmayincludebankaffiliatedentities,maylimitavailability

ofsomeoptionalridersbasedontheirclient’sageandotherfactors.Yourinsuranceprofessionalcanhelpyoudeterminewhichoptionalridersareavailableandappropriateforyou.

This material is not intended to be used, nor can it be used by any taxpayer, for the purpose of avoiding U.S. federal, state or local tax penalties. This material is written to support the promotion or marketing of the transaction(s) or matter(s) addressed by this material. Pacific Life Insurance Company, its distributors and their respective representatives do not provide tax, accounting

or legal advice. Any taxpayer should seek advice based on the taxpayer’s particular circumstances from an independent tax advisor.

PacificLifeInsuranceCompanyNewportBeach,CA

(800) 800-7681•www.PacificLife.com

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