ac4d design library concept mapping

26
Concept Mapping Jon Kolko Professor, Austin Center for Design

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Austin Center for Design is an educational institution in Austin, Texas, teaching Interaction Design and Social Entrepreneurship - See more at: http://www.ac4d.com/home/news/#sthash.SYjQ5U6H.dpuf All content is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. This license means that, while the author retains the copyright to the work, you are permitted to a) share this work with anyone you like, as long as you don't charge money for it; b) change this work and re-release it under your own name, with attribution to the original source; and c) integrate this work into your own work in small or large portions.

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Page 1: AC4D design library concept mapping

Concept Mapping

Jon KolkoProfessor, Austin Center for Design

Page 2: AC4D design library concept mapping

Concept MapA representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking.

Page 3: AC4D design library concept mapping

Concept MapA representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking.

Page 4: AC4D design library concept mapping

Concept MapA representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking.

Page 5: AC4D design library concept mapping

Concept MapA representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking.

Page 6: AC4D design library concept mapping

Concept MapA representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking.A CONCEPT MAP/

1. Visualizes both the forest and the trees 2. Rarely has a “beginning” and “end”3. Helps people find their way 4. Provides direction and instruction5. Forces selectivity, abstraction, prioritization and

hierarchy 6. Is visual (a tool for perception) 7. Is semantic (a tool for cognition) 8. Represents the user’s mental model of a how a

system might work9. Can also represent the designer’s manifest

model of how a system might appear

Page 7: AC4D design library concept mapping

Innings

2-Team Sport

Defensive Team

Baseball

Infield

Runner Catcher Left Fielder

Right Fielder

Short Stop 1st Baseman

2nd Baseman

3rd Baseman

Pitcher Mound Home Plate

Center Fielder

Offensive Team

played by

consists of

consists of

throws

stands on

Page 8: AC4D design library concept mapping

Innings

2-Team Sport

Defensive Team

Baseball

Infield

Runner Catcher Left Fielder

Right Fielder

Short Stop 1st Baseman

2nd Baseman

3rd Baseman

Pitcher Mound Home Plate

Center Fielder

Offensive Team

played by

consists of

consists of

throws

stands on

Nodes (nouns) are main branches

Page 9: AC4D design library concept mapping

Innings

2-Team Sport

Defensive Team

Baseball

Infield

Runner Catcher Left Fielder

Right Fielder

Short Stop 1st Baseman

2nd Baseman

3rd Baseman

Pitcher Mound Home Plate

Center Fielder

Offensive Team

played by

consists of

consists of

throws

stands on

Actions (verbs) link the nodes

Page 10: AC4D design library concept mapping

Concept Map

Page 11: AC4D design library concept mapping

Concept Map

Page 12: AC4D design library concept mapping

Creating a Concept Map

12

1. Create a matrix showing the relations of terms

List terms. Identify the main elements that make up the system; lean on your

contextual research to understand the words that matter to the users the most.

Create empty matrix, plotting the words against themselves.

Identify relationships; these are qualitative and require interpretation.

Page 13: AC4D design library concept mapping

Creating a Concept Map

13

2. Identify the main branches of the map.

Use frequency of connections, as well as common sense. Create the backbone or

structure of the map so that it makes a cohesive sentence.

Page 14: AC4D design library concept mapping

Creating a Concept Map

14

3. Fill in the rest of the structure

Be sure to represent all of the elements in the system.

Page 15: AC4D design library concept mapping

Creating a Concept Map

15

4. Enhance with visual design

Use visual design to clarify and make the content more accessible .

Page 16: AC4D design library concept mapping

Wicked Problems

Whiteboards

Jon Kolko

Sarcasm

Roadmaps

Confidence ProjectManagement

Beer

Theory of Change

Impact

Branding

Founders

Strategist

MobileFun

Creativity

Behavior

Sketching

SocialEntrepreneurship

Visual Design

For example… Making a concept map of AC4D.

Page 17: AC4D design library concept mapping

Soc.Ent

Founders

Confidence

Project Mgm

t

Sketching

Branding

Roadmaps

Strategist

Behavior

Impact

Sarcasm

Visual Design

Creativity

Theory of Change

Jon Kolko

Wicked Problem

s

Fun

Beer

Whiteboards

Mobile

Soc. Ent

Founders

Confidence

Project Mgmt

Sketching

Branding

Roadmaps

Strategist

Behavior

Impact

Sarcasm

Visual Design

Creativity

Theory of Change

Jon Kolko

Wicked Problems

Fun

Beer

Whiteboards

Mobile

Page 18: AC4D design library concept mapping

Soc.Ent

Founders

Confidence

Project Mgm

t

Sketching

Branding

Roadmaps

Strategist

Behavior

Impact

Sarcasm

Visual Design

Creativity

Theory of Change

Jon Kolko

Wicked Problem

s

Fun

Beer

Whiteboards

Mobile

Soc. Ent

Founders

Confidence

Project Mgmt

Sketching

Branding

Roadmaps

Strategist

Behavior

Impact

Sarcasm

Visual Design

Creativity

Theory of Change

Jon Kolko

Wicked Problems

Fun

Beer

Whiteboards

Mobile

Page 19: AC4D design library concept mapping

Soc.Ent

Founders

Confidence

Project Mgm

t

Sketching

Branding

Roadmaps

Strategist

Behavior

Impact

Sarcasm

Visual Design

Creativity

Theory of Change

Jon Kolko

Wicked Problem

s

Fun

Beer

Whiteboards

Mobile

Soc. Ent

Founders

Confidence

Project Mgmt

Sketching

Branding

Roadmaps

Strategist

Behavior

Impact

Sarcasm

Visual Design

Creativity

Theory of Change

Jon Kolko

Wicked Problems

Fun

Beer

Whiteboards

Mobile

Page 20: AC4D design library concept mapping

Soc.Ent

Founders

Confidence

Project Mgm

t

Sketching

Branding

Roadmaps

Strategist

Behavior

Impact

Sarcasm

Visual Design

Creativity

Theory of Change

Jon Kolko

Wicked Problem

s

Fun

Beer

Whiteboards

Mobile

Soc. Ent

Founders

Confidence

Project Mgmt

Sketching

Branding

Roadmaps

Strategist

Behavior

Impact

Sarcasm

Visual Design

Creativity

Theory of Change

Jon Kolko

Wicked Problems

Fun

Beer

Whiteboards

Mobile

Page 21: AC4D design library concept mapping

Soc.Ent

Founders

Confidence

Project Mgm

t

Sketching

Branding

Roadmaps

Strategist

Behavior

Impact

Sarcasm

Visual Design

Creativity

Theory of Change

Jon Kolko

Wicked Problem

s

Fun

Beer

Whiteboards

Mobile

Soc. Ent

Founders

Confidence

Project Mgmt

Sketching

Branding

Roadmaps

Strategist

Behavior

Impact

Sarcasm

Visual Design

Creativity

Theory of Change

Jon Kolko

Wicked Problems

Fun

Beer

Whiteboards

Mobile

Page 22: AC4D design library concept mapping

AC4D

teaches

Social Entrepreneurship

Founders

Where students become

Impact

To drive

Wicked Problems

In the context of

Page 23: AC4D design library concept mapping

AC4D

teaches

Social Entrepreneurship

Founders

Where students become

Impact

To drive

Wicked Problems

In the context of

Sketching

Roadmaps

Theory of Change

Using methods like

Which require

Confidence

Built through

Beer Fun Sarcasm

BehaviorBased on changing

VisualDesign

ProjectMgmt

Strategy

Page 24: AC4D design library concept mapping

AC4D

teaches

Social Entrepreneurship

Founders

Where students become

Impact

To drive

Wicked Problems

In the context of

Sketching

Roadmaps

Theory of Change

Using methods like

Which require

Confidence

Built through

Beer Fun Sarcasm

BehaviorBased on changing

VisualDesign

ProjectMgmt

Strategy

Page 25: AC4D design library concept mapping

Concept Map, RecapA representation of a system that sacrifices accuracy for comprehensibility; a tool for sensemaking.A CONCEPT MAP/

1. Visualizes both the forest and the trees 2. Rarely has a “beginning” and “end”3. Helps people find their way 4. Provides direction and instruction5. Forces selectivity, abstraction, prioritization

and hierarchy 6. Is visual (a tool for perception) 7. Is semantic (a tool for cognition) 8. Represents the user’s mental model of a how

a system might work9. Can also represent the designer’s manifest

model of how a system might appear

HOW TO MAKE IT/

1. Create a matrix showing the relations of terms 2. Identify the main branches of the map3. Fill in the rest of the structure4. Enhance with visual design

Page 26: AC4D design library concept mapping

Jon KolkoDirector, Austin Center for [email protected]

Download our free book, Wicked Problems: Problems Worth Solving, at http://www.wickedproblems.com