academic competitiveness and website rankings alina andreica, carmen ciplea [email protected]...
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Academic Competitiveness and Website Rankings
Alina Andreica, Carmen Ciplea [email protected] [email protected]
Babes-Bolyai University, Cluj-Napoca, Romania
Topics• Proficient IT strategies• Academic websites
• Goals• Evaluation: organizational, technical• Traffic, feed-back / log analysis
• Webometrics• Romanian institutions’ ranking • BBU positioning & measures for rank
improvement
• BBU web site• Conclusions
Strategies for Implementing ICT within Organizations
• The larger the organization, its resources &investments, the more relevant are ICT “consequences”• IT strategy must be designed according to
the organization’s goals & resources adjusted & approved by management levels
Organization objective & activity target field
Management style & strategy
Financial Resources Human Resources Policy
Strategies for Implementing ICT within Organizations
• ICT implementations should be adapted to:• The aim of the organization & activity
target field •different objectives and target fields
impose specific characteristics on IT strategies
•Financial resources / possibilities •the degree of willingness to invest in ICT
depends on involvement & awareness of IT benefits
Strategies for Implementing ICT within Organizations
• ICT implementations should be adapted to:• Human resources policy – in IT
•create proper strategies within a plan of efficient ICT implementation
•network admins, software developers, project managers
•Management style and strategy –•Integrating IT strategy into the overall
management strategy • awareness of IT efficiency
Academic web sites goals
• Promote the university’s• Educational programs• Research programs • E-learning programs • Social responsibility programs• Alumni • Ensure communication meanstowards the public community
Academic web sites goals
• BBU specifics• Multicultural character – linguistic policy• Tradition & dynamism • Research & educational opportunities -
Competitive programs • Comprehensive structure• Bridging Eastern-Western cultures• High quality infrastructure• Student tutorial support
Web sites evaluation• Organizational – the degree in which it
complies to the organization’s goals, requirements, resources and level of development –information relevance, content structuring, visual identity and facilities should comply these requirements
• Technical – accessibility, navigability, interactivity, density –criteria list adapted from a procedure proposed within the Marketing Institute of the Westfalische Universität Münster http://www.marketing-centrum.de/ifm/de/
Technical Web sites evaluation
• Accesibility – navigability characteristics, speed and simplicity in finding the desired information
• all pages and hyperlinks are functional • free / password based access to information; the site
includes contact information
• help / FAQ section, confidentiality terms / terms of use ; • Interactivity – images and animation should be
attractive but not excessive• if additional software is needed to view the content (for
example Flash Player), it should be downloadable• are advertising objects included on the page ? (excessive
ads are not recommended and often companies who are greedy in placing other ads create themselves a better image) ;
Technical web sites evaluation• information density – information should be logically
structured, easy to find • well-adjusted and balanced between home and secondary
pages • images and graphs highlighten the content • pages display a pleasant design;
• information up-to-date – the site should display the date of releasing the information and the date of the last update • copyright mark and reference should also be present;
• information accuracy and correctness –published information should be correct, relevant and detailed in respect with user needs • if the information doesn’t belong to the site owner,
references should be specified
Web sites evaluation• Web analytics tools
• Traffic - for example the analyser www.alexa.com • Ranking in search engines -
www.googlerankings.com; www.yahoosearchrankings.com
• Color contrast (readability) – for example the analysor www.accesskeys.org
• Speed in page loading – for example the analyser www.websiteoptimization.com
• a web site should be systematically monitored by feed-back analysis using traffic and log information analysis
Academic Web rankings• Cybermetrics Research Group –
www.webometrics.info, part of the National Research Council of Spain, proposed an Internet ranking methodology of academic institutions• since the mid of this decade, based on its
prior researches in web metrics indicators • aims at revealing the importance measuring
the Internet (web) data for evaluating scientific activity, competitiveness & impact
Academic Web rankingsThe proposed indicators
http://www.webometrics.info/methodology.html are: • Visibility – the number of external links to the
evaluated domain – the methodology synthesizes the results obtained from Yahoo search engine (previously also from s Google, Live Search and Exalead) and normalizes the obtained values;
• Size – the number of pages in the evaluated domain – the methodology synthesizes the results obtained from Google, Yahoo, Live Search and Exalead search engines (results are normalized, best and worst values excluded, and then the average value is computed);
Academic web rankings• Rich files – the number of the files posted in the
evaluated domain; following types are taken into account: .pdf - Adobe Acrobat PDF file, .ps - Adobe Postscript file, .doc - Microsoft Word file, .ppt - Microsoft Powerpoint file;
• Scholar – the number of published papers in internationally indexed databases and citations – originated from the academic domain • the evaluation is performed using Google Scholar application
http://scholar.google.com
• The final rank WR [webm] is obtained by weighting 50% the visibility indicator V, 20% the size indicator S and 15% the rich files RF and scholar SC indicators:
WR=4*V+2*S+1*RF+1*SC
Webometrics ranking Webometrics Ranking of the best placed Romanian universities in the World's Universities Webometrics Ranking at July 26 2009 (lower rank is a better hierarchy position) / Source: http://www.webometrics.info/top4000.asp – accessed July 28, 2009
Top 6 webometrics http://www.webometrics.info/top4000.asp
Webometrics ranking
BBU evolution in Webometrics hierarchy 2008-2009 Source: http://www.webometrics.info/top4000.asp Note: lower rank represents a better position
Webometrics ranking
Evolution of best placed Romanian universities in Webometrics hierarchy 2008-2009 Note: good ranking of technical universities since January 2009
Web rankings
Romanian universities in webometrics
020406080
100120140160180
January,2008
July,2008
January,2009
July,2009
month, year
10
00
0/r
an
k
Universitatea„Babeş-Bolyai”
UniversitateaPolitehnica Bucureşti
UniversitateaBucureşti
ASE Bucuresti
Universitatea A. I.Cuza Iasi
Universitatea TehnicaG. Asachi Iasi
Consistency & security problems
• Trojan Clicker.html virus threat• http://www.viruslist.com/en/virusesdescribed?
chapter=153317864• Infects php applications – moodle calendars, blogs,
forums, galleries by fraudulously inserting into the page source (tens to) hundreds of external links, in most cases invisible, void or automatically generated
• Fraudulous increase in the number of external links for some academic institutions with tens / hundred thousands external links / week !
• Distorsion of visibility ranking!
BBU main website
BBU Admission web site
BBU Students web site
BBU International students web site
BBU News
BBU academic extensions
Development directions• Increasing the webometrics visibility indicator
by activating international cooperations, as well as academic and public partnerships;
• Continuing to increase the webometrics size indicator by including all BBU chairs, research centres, institutes and academic extensions within BBU domain ubbcluj.ro • Implemented measures: websites for conferences
– conference.ubbcluj.ro, grants – granturi.ubbcluj.ro, institutes – institute.ubbcluj.ro , academic extensions – extensii.ubbcluj.ro
Development directions• Continuing to increase the webometrics size & rich
files indicators by taking advantage of the decentralized structure of BBU website:• developing web sites at all BBU levels – faculties, centres,
institues, chairs; • developing the conferences, research projects, international
programs web sites within ubbcluj.ro domain; • posting relevant information files on these websites; • Developing staff web sites
• Continuing to increase the scholar indicator by extending the publication of BBU’s research activity in internationally recognized journals and publishing houses, indexed in scientific databases
Conclusions
• Adaptation to organization’s goals – BBU specific features
• Web sites evaluation tools • Traffic analysis & feed-back monitoring
• Web rankings & criteria• Webometrics criteria
• Size, visibility, rich files, scholar • Ranking accuracy ensurance• Strategies for ranking improvement