Murad Rattani

Academic Delivery through E-learning in OCL

Name: Ref No:

Murad Rattani

Introduction of E-learning

E-learning = Distance Learning using

• Internet• CD-Rom

Murad Rattani

Organizational Profile

• Higher Education Provider• Located in heart of London• Providing HNC (Level 4), HND (Level 5),

APDMS (Level 7).• Providing cost effective education to

international students.• Qualified and enthusiastic tutors.

Murad Rattani

Literature Review

Methods adopted could be• Webinars• Video Conferencing• Portal System• Providing lecture materials through iPod

System.

Murad Rattani

Literature Review

Merits of E-learning• Cost effective• 24/7 availability of tutelage• 24/7 academic contents availability• Flexibility• Self-pacing (convenience)• Elimination of traditional academic study

hours.

Murad Rattani

Literature Review

De-merits of E-learning• Unmotivated learning as lack of social interaction.• Lack of monitoring and discipline among the

students.• Technological problems.• Uncertain availability of tutors.• Lack of computer application knowledge can be a

limitation.

Murad Rattani

Theoretical background for rationalization of the concept

• BCG• Product Life Cycle• Michael Porter’s five forces of competitive

strategies• Pest Analysis• Swot Analysis• Stakeholders’ Analysis

Murad Rattani

Boston Consulting Group

• Will help the educational provider to earn more revenue.

• Likely to move the college from cash cow to star by increasing the market share.

Murad Rattani

Boston Consulting Group

MARKET GROWTH HIGH

LOW

STARS QUESTION MARKS

CASH COWS DOGS

HIGH LOW MARKET SHARE

OCL

OCL

Murad Rattani

Product Life Cycle

E-learning programme

Murad Rattani

Michael Porter’s five forces of competitive strategies

• Rivals: Newham College of Further Education.• Suppliers: Web server providers, IT Technicians

to assist in creation of portal system.• Customers: Students have less bargaining

power at the moment as no other private college is providing this facility.

• New entrants: Erect a barrier for the new entrants by investing in latest IT Technology.

Murad Rattani

SWOT Analysis

• Strengths: (all the merits described above)• Weaknesses: (all the demerits described above)• Opportunity: High cost of higher education in

UK. More restrictions on student visas.• Threats: Distance learning through e-learning

can be jeopardized in those developing countries where there is lack of IT infrastructure.

Murad Rattani

Stakeholders’ Analysis

• Conflicting objectives.• Must be working towards common goals.• Personal goals must be subordinated in front

of common organizational goals.

Murad Rattani

Other theoretical models which can be used

• Lewin’s model: Unfreezing, Moving, Refreezing.

• Litwins’ model: Transformational factors and Transactional factors.

• ADKAR Model: Awareness, Desire, Knowledge, Ability, Resources.

Murad Rattani

Research Methodology

• H1:Should company adopt E-Learning?

• H0:Should company not adopt E-Learning?

Murad Rattani

Research Methodology

• Qualitative research• Quantitative research• Types of primary research

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Research Methods used

Basic tools that are used to conduct qualitative research are face to face meeting, surveys and questionnaires to get opinion of different people for a certain topic or product/service. In this research questionnaire has been used to carry out the research because of convenience and cost effectiveness.

Murad Rattani

Design of the questionnaire

• Open ended questions• Closed ended questions

Murad Rattani

Results of the ResearchAge Group Number of responses

19-25 5

26-30 21

31-35 4

Age Group

0

5

10

15

20

25

19-25 26-30 31-35

Age Group

Number of reponses

Murad Rattani

Age Group

19-2517%

26-3070%

31-3513%

Murad Rattani

Sex Number of Responses

Male 19

Female 11

SEX

02468

101214161820

Male Female

Sex

Num

ber o

f res

pons

es

Number of Responses

Murad Rattani

Sex

Male63%

Female37%

Murad Rattani

Benefits for students Number of responsesMobility access 6

Ready references 8refreshing class work 16

Benefits for students

02468

1012141618

Mobilityaccess

Readyreferences

refreshingclass work

Num

ber o

f res

pons

es

Number of responses

Murad Rattani

Benefits for the students

Mobilityaccess

20%

Readyreferences

27%

refreshingclass work

53%

Murad Rattani

Assistance required for E-learning Number of responses

YES 4

NO 26

Assistance required for E-learning-learing

0

5

10

15

20

25

30

YES NO

Number of responses

Murad Rattani

YES13%

NO87%

Assistance requiremement for usage

Murad Rattani

Timing scheduling of the research

Task

year 2009 year 2010 yr 2011

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2

Idea conceptualization

Conducting secondary research

Designing a questionnaire Distribution and collection of questionnaire Data Analysis (using both Primary and Secondary Research)

Conclusion

Submission and Presentation.