academic design portfolio

information designer . developeracademic portfolio

India | +91 9748499510 | [email protected]

gautam naidu

About meA post graduate specialized in Information Design. I feel, the essence of raw information often gets missed and hence, if effectively converted to visual interpretations, it can be better understood, made meaning of and provide an impact.Fluency in: English, Hindi and BengaliBirth Date: 12th August, 1984

Education Qualifications:Post Graduation: National Institute of Design (NID), Ahmedabad with Information and Digital Design, 2007 - 2009

Graduation: Nopany Institute of Management Studies (NIMS), Kolkata with Bachelor of Computer Application (BCA), 2004 - 2007

Schooling: La Martiniere for Boys, Kolkata

Software skills:(Currently using)Microsoft PowerPoint 2007, Axure RP Pro 6, iRise Studio Professional 8.9,

(Previously used)Design: Adobe CS3 Design Premium - Illustrator, InDesign, Flash, Photoshop, Fireworks, Acrobat Professional, After Effects. Autodesk - 3D Studio Max, AutoCAD. Microsoft - Visio, Word, Powerpoint, Excel, Visual SourseSafe. MindManager, SnagIt, Sketchup, OmniGraffle.Programming (basics): XHTML & CSS, ActionScript 3.0, C, C++, Visual Basic 6, Java (Core), Microsoft Access, Oracle (SQL), Crystal Reports.Media editing: Ulead VideoStudio, Sony SoundForge.

Projects at NIDDiploma Project (Web strategy for Bajaj Auto)Ecological mappingCulture and cuisineNewspaper remappingImpact of 3GSpace analysisStrategic packagingThe SinInteraction design

Projects at NIMSBook inventory managerHotel registration system

ExplorationsColour scalesPhotographyComputer system integration (May 03) - BITM, Kolkata

Industrial experience- Cognizant, Kolkata, (February 2010 – present, 2 years 8 months)

- Aims Digital, Pune, (NID diploma project 2009, 6 months)

- Macmillan, Kolkata, (summer internship 2006, 3 months)

AchievementsCartographer, Green Map System

Interests:Information architecture and visualization, Sketching, Colour,Photography, Music, Graffiti and Typography

Resume

e-mail: [email protected] mobile: +91 9748499510

Period: 2 years 8 months (February 2010 - present)


Areas of Work: - Information Architecture, - Information Visualization, - User Research, - Heuristic Evaluation, - User Interfaces, - Rapid Prototyping, - Product interactions - Cartography and - Experimentation with color across the Web & Print media.

Current Responsibilities: - Collaborate w/ clients, stakeholders and teams - Discuss on significant business aspects - Requirement gathering and analysis - Identify design opportunities, conceptualize and structure content - Direct design - Visualize web strategies - Organize data w/ information architecture - Consider heuristic evaluation and interactivity aspects - Sketch wireframes and construct intuitive interfaces - Transform concepts into prototypes - Coordinate visual design and web development acts - Mentor team members - Lead project flow

Design context:For segments such as: - Banking & Financial Services, - Life Sciences, - Insurance, - Information, Media & Entertainment, - Retail, - Healthcare and - Global Workforce Management

COGNIZANT

Project period: 6 months (February - July) 2009


exploring channels

information architecture

deciding an approach ideation with visuals circle of impact

Web strategy for Bajaj Auto

The web is an effective medium to project ideas and communicate information. Bajaj Auto, the Indian two wheeler manufacturing giant wanted to stay ahead of the competition in the online world.

Objective:Leading presence existed in areas of print, television and radio. What was missing, was a hand on the World Wide Web.. They wanted a clear direction in identifying new business possibilities over the web. Eventually, leading to new experiences for biking fans, irrespective of them being from the online or offline world.

Outcome:An effective framework was conceptualized, visualized and designed. Four major activity circles were considered as the epicentre for the strategically designed system: Rural life | Urban spaces | Mobile users | Net Savvy groups. Additionally, an interface for an online biking community was also proposed.

Rural life

Urban spaces

Mobile platform

Internet savvyvisualizing information

Design Process

Literature Review

Brainstorming

Implementation

Prototyping

Information Structuring

Conceptualization

Information Architecture (IA)

Information Visualization

Project period: 5 weeks (October - November) 2008

Mapping ecological resources for a Sustainable lifestyle(directed towards a Green Map System initiative)

Environment related issues are being discussed everywhere, today. My love towards nature, coupled with people’s abstract notion of the environ-ment, led me to see how information design can play an important role, in making people understand why we must protect, preserve and contribute towards the environment.

Objective: Based on two phases:Phase I: How to make people aware regarding environment friendly aspects?Phase II: What can they do to live sustainable lifestyles?

Outcome: A Green Map for Gandhinagar, IndiaA map not like any usual one which lists only transportation routes but rather, one that highlights and propagates ways for environment friendly living.

Gandhinagar Green Map an informative & foldable leafletmap legendinformation architecture information visualization

VOLUNTEERREUSE

REDUCEBALANCE

COMMUNITY LED

SPREAD

PLANT

SUSTAINPROTECT

RECYCLE


Interactive story telling

This project was based on a cultural front as a story telling activity.Focus was on portraying the Bengali culture through its cuisine. Bengal is my birthplace and has a rich heritage in terms of how food is served, traditionally.

Objective: an interactive story telling session.

Outcome: Two versions were made:I: An onscreen interactive animationII: Book for print media

Project period: 4 weeks (March - April) 2008


Visual scenes

• Cover page - Focus on Bengali food• A traditional Bengali meal - The cycle• The Legend of 5 days of Durga puja

• Significance of banana leaf in Bengal• Bhog - menu for Durga puja occasion• Traditional Bengali cooking styles

• Serving guests with hospitality• Health benefits of including fish in diet• The recipe of a Bengali flagship dish

food serving environment visuals for dish preparation story telling book


concept sketches prototype model 1 prototype model 1I

Remapping the newspaper’s reading style

Objective: This mini-project was aimed at:• How organizations function• Decision making factors• Layout design• Readability & typeface• Reader behaviour • Colour on print

Outcome: • Prototype model

Project period: 3 weeks (February - March) 2008

ORIENTATION

DIRECTION

RE

AD

NG

FONT STYLE

SKEW

LE A D I N G THE WAY

KE RNREADABLE

COLOUR

BALANCE


Impact of 3G spectrum in rural India

It looks at how can the third generation mobile platform technology harness the high bandwidth, in terms of enhancing human connectivity between rural and urban India. And to visualize information in a simplistic and effective manner.

Objective: Focus was on• Minimal colour usage• Illustrations• Relationships• Visual consistency• Environment supportive

Outcome: • Visual informative system

Project period: 2 weeks October 2008

mini model diagram

environmental support

classified domains information visualization I information visualization II

Project period: A) 3 weeks B) 3 weeks (July - August) 2008 June 2008


A) SpaceDebut (Quick Meet)(group project)

Objective: Quick Meet shows how information design can blend with usual business activities and make better use of public spaces, such as the underground metro area in - Tokyo, Japan

Collaboration:An international workshop - Let’s Talk, at Tokyo, Japan held between:• National Institute of Design, India• IIDj (Institute for Information Design, Japan) and • Waseda University, Japan

Outcome: Live presentations at Tokyo, Japan:• 54th PechaKucha Night, Super Deluxe hall• Indian Embassy

B) Navigation in space & Icon redesignObjective: This mini project was aimed at:Phase I: Icon redesign for Apple’s iPhone handheld device.Phase II: To understand crowd flow patterns at public spaces and facilitate smooth flow, in different scenarios, such as during fire, conferences, etc.

Outcome: Conceptual

model legend

proposed system for navigationinternetmapsiTunesphotos

Redesign of icons for iPhone

Quick Meet model showcase


Packaging for a gifting occasion (group project)

Objective: • design for ambience• presentation skillsA live project which involved collaborative thinking. The mission was to design alternate packaging concepts for UB Group’s premium whisky brand - AntiQuity Blue

Collaboration:• National Institute of Design • United Breweries Group• Erehwon Consulting Ltd • Industrial Design Centre

Outcome: Conceptual

Project period: 2 weeks January 2008

concept 4 concept 5concept 3concept 2concept 1

Insights for design


Non-linear story telling(group project)

Objective: To build, observe and explain, via a storyOutcome: Short film

View The Sin online at: Part 1: http://in.youtube.com/watch?v=wLUI0aadCyoPart 2: http://in.youtube.com/watch?v=uFqZJ90XcLA

Project period: 2 weeks November 2007

non-linear story telling via the short film

The Sin


A) Tactile Periodic Table for the Blind sectionObjective: To design an interaction based productOutcome: Conceptual

B) Extended support for the elderly section(group project)

Objective: To research, conduct usability study and prototype it.Outcome: Thermacol Prototype

C) Digital menu ordering systemObjective: To facilitate smooth decision makingOutcome: Touchscreen Prototype

Project period: A) 2 weeks B) 2 week C) 2 weeks (August) 2008 October 2007 October 2007

sideview of unit cross section view of key Chemistry Periodic Table prototype

walking stick prototype

prototype screen IIprototype screen Idimensionsoverviewscreens

blue printfunctionalityrough sketchvariationsoverview


Interactive Customer Database System

Objective: To develop a system which can accurately tracki books

Project development tools used were:• Visual Basic 6 as front end• Access as back end• SQL as query language• Crystal Reports as report publisher

Outcome: a software database system

Project period: 12 weeks (March - May) 2007

main page report

classificationssearchreviewdata entryinstaller


Project period: 12 weeks (August - October) 2006

Hotel Check-In and Registration system

Objective: To develop a system which can manage guestsProject development tools used were:• Visual Basic 6 as front end• Access as back end• SQL as query language

Outcome: a software database system

Colour Scales(hand painted scales)



Photography (of expressions)

enlightenment

destruction

collectiveness

freedom

leadership

abandoned

studio set I - bonding

studio set II

hope

prosperity

isolation

unity

academic design portfolio

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