academic program presentation · program presentation ... csr . business plan . cost analysis...

2017-2018

ACADEMIC PROGRAM

PRESENTATION Objectives & Content

CONTENT

FACTS & FIGURES ……………………………………………………………………………………………pp 1

PROGRAM PRESENTATION…………………………………………………………………………… .pp 2-6

Course information …………………………………………………………………….pp 2

Admission requirements …………………………………………………………....pp 2

Program aims & objectives ………………………………………………………..pp 2

Course learning outcomes ………………………………………………………….pp 3

Teaching, Learning & assessment methods ………………………………..pp 3-4

Grading scale ……………………………………………………………………………..pp 5

Quality management ………………………………………………………………….pp 5

Program overview ……………………………………………………………………..pp 6

UNDERGADUATE CURRICULUM …………………………………………………………………….pp 7-13

General information …………………………………………………………………pp 7

Admission requirements…………………………………………………………..pp 7

Admission process…………………………………………………………………….pp 7

Language requirements…………………………………………………………….pp 7

Course objectives………………………………………………………………………pp 8

Module objectives & Learning Outcomes…………………………………..pp 9

Assessment strategy………………………………………………………………….pp 10

Undergraduate course list…………………………………………………………pp 11-13

POSTGRADUATE CURRICULUM…………………………………………………….....................pp 14-31

General information…………………………………………………………………pp 14

Admission requirements …………………………………………………………pp 14

Language requirements …………………………………………………………..pp 14

Program presentation& objectives…………………………………………..pp 14-15

Course Learning Outcomes………………………………………………………pp 15

Assessment strategy…………………………………………………...................pp 16

Degree program in Marketing Management …………………………...pp 17-20

Degree program in Finance, Mgt control, Audit……………………….pp 21-24

Degree program in International Business ……………………………..pp 25-28

Degree program in International Entrepreneurship……………….pp 29-31

FACTS & FIGURES:

Based in the buzzing and principal European business center of Paris La Défense, EDC PARIS

Business School is France’s first and leading school for entrepreneurship.

EDC’s entrepreneurial mindset and expertise fuels creativity and innovative projects, which

allows more than 20% of its students to launch their own business before graduating. With

its 5-year Grande Ecole Program, EDC PARIS Business School delivers an Epas and state

accredited Master in business and management.

EDC PARIS academic project is designed to provide its 1450 students with the necessary tools to face the challenges of a globalized, fast changing and increasingly complex world. Backed by

a team of 36 research professors, 40 associate professors and 130 external lecturers and

professionals, EDC PARIS curriculum allies in-depth academic knowledge with project-based

learning as well as a strong focus on innovation, internationalization (program taught 100%

in English + regular participation of international guest lecturers) and professional expertise.

EDC PARIS- PROGRAM PRESENTATION

COURSE INFORMATION Name of program Grande Ecole Program -PGE Award Master’s degree in Business Studies Awarding body EDC PARIS BS Status of awarding institution

.Accredited by the French Ministry of Education

.Renewed accreditation in 2017

. Epas accredited (3 years) Sept. 2016

. Member of CGE (Conférence des Grandes Ecoles)

. Member of EFMD/Campus France/Erasmus +/AACSB

Location Paris Campus- 70 Galerie des Damiers La Défense 1 92415 COURBEVOIE

Mode of delivery

Undergraduate program : Full time Post- graduate program : Full time OR sandwich course

Duration 5 years: 3 years undergraduate/2 years postgraduate

Language of delivery & Assessment

Undergraduate program: English & French Postgraduate program: full English

ADMISSION REQUIREMENTS Undergraduate level

.1st year: High school diploma or equivalent

.2nd year: High school diploma or equivalent + 60 ECTS or 24 US credits .3rd year: High school diploma or equivalent + 120 ECTS or 36 US credits

Postgraduate level .Bachelor degree or equivalent-180 ECTS or 48 US credits Language requirement

. Undergraduate level: English: B2 – TOEFL IBT: 80-85 points /IELTS: 6.5 .Postgraduate level: English: B2-C1- TOEFL IBT: 80-90 points/IELTS: 7

Admission process http://www.edcparis.edu/en/category/admissions/international-admissions/degree-seeking-student

PROGRAM AIMS & OBJECTIVES

Aims of the program

This course aims to provide students with a broad-based, high level, international education in order to equip them with a large range of skills in the key functional areas of business. Designed with employability as an objective, it offers a combination of study and hands-on experiences so that students may test their knowledge and creativity in real life situations and get a greater awareness of a fast-changing and increasingly complex world. The works of EDC researchers fuels and enrich the academic curriculum and addresses the needs of the corporate world. Their multiple actions, namely via publications, creation of case studies attendance at scientific events have involves significant

http://www.edcparis.edu/en/category/admissions/international-admissions/degree-seeking-student

http://www.edcparis.edu/en/category/admissions/international-admissions/degree-seeking-student

contributions to educational material and research in the field of entrepreneurship. In this respect, the program is designed to provide students with solid foundations in management while developing a strong entrepreneurial mindset, which is at the core of EDC academic project.

COURSE LEARNING OUTCOMES

Knowledge & understanding

. Ability to understand the diverse nature & purpose of organizations as well as their operating modes

. Ability to understand the nature & development of business functions within organizations.

. Awareness of national & international business contexts

. Sound knowledge of research & data analysis methods

. Capacity to identify business opportunities & to establish a business strategy . Ability to adapt to change

Cognitive skills

. Ability to critically use, analyse and synthetize data & information

. Capacity to identify, formulate & solve business issues

. Competence in problem solving & decision making.

. Ability to critically reflect on, assess and apply learning in different work/practice contexts

Practical skills

. Developing an entrepreneurial mindset

. Showing personal efficiency in terms of organization, time-management & initiative-taking. . Gaining effective negotiation & presentation skills . Showing ethical & environmental awareness . Reinforcing self-confidence & flexibility

Key skills

. Ability to use management information tools and apply ICT skills efficiently . Capacity to work in team . Capacity to communicate information and formulate ideas and arguments efficiently . Good command of English & of a 2nd foreign language; good written oral and communication skills in French & in English.

TEACHING, LEARNING & ASSESSMENT METHODS

Teaching & learning

Both teaching and learning strategies are based on an active pedagogy with a view to enabling students to act as active and involved learners. Right from their 1st year of study, students are trained to be the ‘entrepreneurs’ of their studies and to behave in a responsible and autonomous way. The pedagogic approach is not standardized and may vary from course to course or even level of study but basically includes the following characteristics: . Lecture sessions in all courses . Seminars & workshops on specific themes . Regular use of individual or team-based projects . Tutorials . E-learning platform: Crossknowledge . Practical projects: business assignments /consulting projects/internships

Through the various teaching & learning approaches mentioned above, students develop their knowledge, cognitive, and practical skills. . Knowledge & understanding skills are acquired through: → Structured lecture sessions and supporting material. . Cognitive skills are developed through: → Conducting research → Making presentations and dissertation writing . Practical skills are enhanced through: → Business assignments, internships, cases studies → Team-based projects → Use of IT and data analysis →Negotiation exercises . Key skills are gained through: → Effective communication & presentation skills in both French & English → Ability to apply ICT skills to search for, analyze and present data efficiently → Independent learning

. Assessment policy

The assessment of student learning relies on the system of continuous assessment on a course by course basis. This method involves term-papers, case studies, portfolios of work, presentations, quizzes, mid-term and final exams. Assessments aim to evaluate whether the relevant ILOs have been achieved by students for each program course. The grading system complies with the European Credit Transfer System and the passing grade for each course is 10/20 (See table below). On the contrary case, students are invited either to resit the exam or, if the overall results do not match the minimum academic requirements, to repeat their year of study. The structure and content of examinations are determined conjointly by the Academic Department and the Dean of Studies who sees that the assessment comply with the Learning & Teaching Regulations. At the end of each academic year, the situation of each student is examined by the Assessment Board which takes into account the grades obtained by the students but also their academic progress, implication, behavior and attendance. To obtain their Master’s degree, students have to defend their end-of study thesis in front of a jury of professors and professionals. (For more information on the organization, grading and weighting of the dissertation, see the chapter on Master’s programs).

GRADING SCALE Grade Percentage Cumulated

Percentage ECTS Definition

20 2% 2%

A Outstanding performance with only minor errors

19 2% 4%

18 4% 8%

17 6% 14%

16 11% 25% B

Above the average standard but with some errors 15 15% 39%

14 17% 56% C

Generally sound work with a number of notable errors 13 15% 71%

12 13% 84% D

Fair but with significant shortcomings

11 10% 93%

10 7% 100% E Performance meets the minimum criteria

9

Fx Fail – some more work required before the credit can be awarded 8

< 8

F Fail – considerable further work is required

QUALITY MANAGEMENT

.Course management

Each course is managed by a module leader appointed by the Dean of Studies and the Faculty Dean. The Dean of Studies ensures that the program delivery and assessment methods are consistent with the internal rules of the School and comply with the academic regulations enforced by the ministry of Education.

.Course approval/monitoring/review

The course is approved by the Scientific and Executive Committees composed of faculty from both EDC and some external universities or business schools as well as business professionals who make sure that the program content is comparable to those offered in other universities and relevant to employers. The curriculum is monitored each year by the faculty and the Dean of Studies who ensure that it is running effectively and that the ILOs criteria have been duly met in each course. The course is reviewed and updated on a regular basis by the academic department and heads of modules who check that it is up to date and that the skills gained on the course are still relevant to employers.

. Student involvement

As mentioned above, students are expected to behave responsibly and as such to be actively involved in the learning process. Student feedback is gathered in different ways: . Monthly meetings with groups’ representatives and the students’ advisor . Mid-semester course committee with the Dean of Studies, module leaders and students’ representatives . Module feedback questionnaire at the end of each course, the results of which are part of the overall quality assessment and assurance of the course.

COURSE OVERVIEW

UNDERGRADUATE POST-GRADUATE

Ob

ject

ive

s 1st YEAR 2nd YEAR 3rd YEAR 4th YEAR 5th YEAR

Introduction to the corporate world and consolidation of work methods

In-depth study & understanding of a company’s operational functions

Global perspective & career preparation

Building up the student’s professional project

Finalizing the student’s professional integration

PR

OG

RA

M S

TR

UC

TU

RE

SEMESTER 1 SEMESTER 3 SEMESTER 5 SEMESTERS 7& 8

SEMESTER 9

.Introduction to

management

.Introduction to law

. Accounting

.I.T

.Economic history

Business law

.Financial statement

. International trade

. Marketing

. Macroeconomics

. Marketing strategy

. Strategic analysis

. Intercultural

communication

. European economy

. Financial

economics &

markets

.Social

entrepreneurship

Specialization course

.Marketing management

. Entrepreneurial management*

. International business

. International entrepreneurship

. Finance, Management Control, Audit

. E-business*

. Creative industries management *

SEMESTER 2 SEMESTER 4 SEMESTER 6

.Economics of the firm

.European union law

.Financial accounting

.Market survey

.Labor law

. CSR

. Business plan

. Cost analysis

.Taxation law

.Introduction to

project management

. Organizational

behaviour

. International

program

. Exchange & Study

abroad

PR

OF

ES

SIO

NA

L S

KIL

LS

LANGUAGES LANGUAGES LANGUAGES LANGUAGES

. English skills

. English for business

. Foreign language 2

. English skills

. English for business


. Public Speaking

. Foreign language 2 . English


BUSINESS ASSIGNMENTS




. On the shop floor

(2 weeks)

. Business market

survey (5 weeks)

. Sales exercise

(4 days)

. Financial diagnosis

(1 week)

. Business creation (5

weeks)

. Sales exercise in

English

. Consulting project

(5 weeks)

INTERNSHIP INTERNSHIP INTERNSHIP INTERNSHIP INTERNSHIP Introduction to the

world of work

(2 months)

Sales force

(2 months)

Professional project

(6 months)

Professional

springboard

(2 months)

End of study

(6 months)

*French only

UNDERGRADUATE CURRICULUM

GENERAL INFORMATION Name of program Grande Ecole Program-PGE- Undergraduate level Program manager Dr. Emmanuel CARRE- [email protected] Duration 3 years Total number of hours 1100 hours-Year 1: 400h/Year 2: 480h/ Year 3: 220h Number of ECTS 180, namely 60 ECTS /year of study Mode of delivery Full time Language of instruction English & French Location EDC PARIS Campus

ADMISSION REQUIREMENTS

1st year . High School diploma or equivalent 2nd year . High School diploma + 60 ECTS credits or 24 US credits 3rd year . High School diploma + 120 ECTS credits or 48 US credits

ADMISSION PROCESS

For each year of study

. Academic records

. Personal statement (about 200/250 words)

. 2 letters of recommendation from previous teachers or Dean of Studies . Oral interview with the EDC Dean of Study or International Office Director and a professor

LANGUAGE REQUIREMENTS

English TOEFL IBT: 80-85 points /IELTS: 6.5 French (if program followed in French)

B2 DELF: 50/100 points

mailto:[email protected]

COURSE OBJECTIVE

YEAR 1

#1 Master the necessary management tools and to successfully make the transition between high-school and higher education: autonomy, accountability, general culture and methodology. #2 Gain the needed foundations to grasp the theoretical and practical fundamentals of the corporate world. #3 Have a hands-on experience of the corporate world with a first-job experience during an internship. #4 Enrol in the ‘Entrepreneurial-student’ track (from the 1st to the 5th year) for those who wish to create or take over an existing firm and be able to pursue successfully both their studies and their entrepreneurial venture.

YEAR 2

#1 In depth study of the fundamentals of management with more practical teachings (numerous external lecturers). #2 Increase the number of field experiences through the business assignments and internships to enable students to discover new sectors of activities and new professions thus helping them to better define their professional project

YEAR 3

#1 Acquire the required international experience by following a study abroad program in one of our partner universities and by doing an internship in a foreign enterprise – symbol of open-mindedness and the ability to blend in other cultures and to assimilate different learning methods. A full academic year abroad within an exchange program is also an option. #2 Choose a major for the Master’s cycle and begin to better define one’s professional project and future career options in the fifth year. #3 Complete an International Bachelor: the students can apply for admission at one of our partner universities and follow a full year of international management science courses to obtain a Bachelor’s degree.

http://www.edcparis.edu/en/category/international/etudiants-edc-paris-outgoing-students/les-universites-partenaires/

http://www.edcparis.edu/en/category/international/etudiants-edc-paris-outgoing-students/les-universites-partenaires/

MODULE OBJECTIVES & LEARNING OUTCOMES MODULE MODULE OBJECTIVE MODULES ILOs

Marketing, Sales Acquire the foundations of marketing and sales necessary for operational positions

in B2C & B2B

. Familiarize students with marketing approaches and the elaboration of a marketing strategy .Know how to carry out a market study form the brief to the recommendations . Be able to propose a coherent marketing plan based on a solid analysis and effective strategy . Acquire a solid command of sales techniques in B2C & B2B contexts . Be able to apply digital techniques to marketing practice

Corporate tools

Develop an awareness of the business world by acquiring the ability to use operational tools and apply effective

working methods

. Have a good command of the main office tools . Acquire the skills necessary to communicate effectively in a professional context . Prepare students to make valuable contribution to their future organization . Enable students to appreciate the differences between cultures and management modes in a globalized environment

Entrepreneurship management

strategy

Acquire a knowledge of the foundations of management and entrepreneurship and

develop students’ awareness of the various functions in a company and the factors involved in setting up a business

. Familiarize students with the running of a company, its functions and future challenges . Understand the structure of a business plan and be able to devise one from A to Z (Strategic analysis, Business model, Financial forecast) . Have a solid command of the tools required to carry out a strategic diagnosis of a company . Be able to incorporate human & digital dimensions into management practice

Accounting, Finance

Provide students with the accounting, statistical and financial tools required to

understand the central role of the finance function in an organization

. Be able to read and interpret the financial statements of a company . Be able to analyze and apply statistical data . Understand the importance of financial markets in the financing of companies . Understand how companies calculate the cost price of products in order to calculate profit margin.

Corporate environment

Be able to produce a coherent analysis of the legal, economic and political

environment of a company. Be able to identify, analyze & report on

the important issues.

. Be able to read legal documents and understand their scope .Be able to identify the major legal questions for a company . Understand the workings of economic systems (people, behaviours, models, theories) . Identify the major economic questions for a company . Get an insight into international relations, the actors, their roles and behavior . Identify the major political & geopolitical questions for a company

Languages & Culture Improve the language skills of students in

two languages so as to boost their employability

. Gain a thorough command of English and a second foreign language to be able to communicate effectively in a general and professional context . Develop the skills required to adapt effectively in different cultural & professional environments . Develop sufficient linguistic autonomy to adapt & react in a wide range of situations

Professional project

Build one’s future career in line with the program objectives through the experience gained from placements and business assignments. At the same time, develop a responsible attitude and a solid team spirit

.Discover a range of professions & secors of activity . Build up one’s career project . Choose an area of specialization . Gain experience in company training and put theory into practice.

ASSESSMENT STRATEGY

Objective

.The assessment strategy is designed to check students’ ability to meet the academic and professional criteria of the program and to what extent they have met the ILOs of the course. .It includes different types of methods and exercises based on individual or group work (written and/or oral) which aim at demonstrating whether students have acquired or strengthened their analytical knowledge , their ability of critical evaluation and synthesis as well as their creativity.

Breakdown

. For each course with a minimum of 18 hours the assessment is organized as follows: → 50% continuous assessment: mid-term exams + group or individual assignments) →50% final exam . Final exams may be of duration of 2 to 4 hours depending on the type of exercises. . This breakdown may vary depending upon the format and number of hours of the course and the results of the continuous assessment may account for 100% of the final grade. To that effect, see section ‘Course Description’. As a rule, final exams account for a minimum of 25% or a maximum of 50% of the final grade for each subject. . Mid-term and final exams are compulsory. . In case of failure, it is possible to retake the exam one time.

UNDERGRADUATE COURSE LIST AND COURSE DESCRIPTIONS 1st year- INTERNATIONAL UNDERGRADUATE PROGRAM

MODULES SUBJECTS HOURS ECTS

OP

EN

ING

SE

MIN

AR

Entrepreneurship &

Management

Introducing management

15 3

Ethique & entrepreneuriat

3 0

Corporate tools

Methods & writing games

6 1

Interpersonal communication

3 0

SE

ME

STE

R 1

F

AL

L

Marketing & Sales

Introduction to marketing

30 5

Sales negotiation techniques+Sales exercise

16 3

Accounting & Finance

Accounting 15 0

Corporate Environment Introduction to law

30 5

Economic history 15 3

Corporate tools

Public speaking 3 0 Professional writing

6

I.T. 15 3

Languages & Cultures TOEFL IBT 15 3 Foreign language 2

30 5

SE

ME

STE

R 2

W

INT

ER

Marketing & sales

Market studies 18 3

Entrepreneuship & Management

Séminaire de

créativité 6 1

Open innovation

challenge 6 1


Accounting 2 36 7 Quantitative analysis 1

18 3


Economics of the firm

18 3

CSR 12 2 Labour law 18 3

Corporate tools

Professional writing 6 1

Languages & Cultures TOEFL IBT 18 3 Foreign language 2

30 5

Professional Project

Sales exercise

2 WEEKS 0

Market Survey 4 WEEKS 5

TOTAL 406 69

2nd year- INTERNATIONAL UNDERGRADUATE PROGRAM MODULES SUBJECTS HOURS ECTS

SE

ME

STE

R 3

F

AL

L

Marketing & Sales

Marketing

36

5


Financial statement analysis

36 5

Quantitative analysis II

18 3

Entrepreneurship, Management, Strategy

Introduction à l’entrepreneuriat

6 2

Introduction to project management

18 3


Macroeconomic policy

30 5

International Trade

15 3

Business Law 15 3 Geopolitics 18 3

Languages & Cultures TOEFL ITP 15 3 Foreign language 2 30 5

SE

ME

STE

R 4

WIN

TE

R

Marketing & sales

Sales negotiation 18 3

Entrepreneuship, Management, Stratagy

Business plan I&II 36 5 Organizational Behaviour

18 5

Open innovation challenge

6 1

Les enjeux du

digital 6 1


Cost analysis 36 5


Taxation Law 18 3 Eloquence &

plaidoiries 18 3

Geopolitics 18 3

Corporate tools

I.T. II

18

3

Languages & Cultures TOEFL ITP 18 3 Foreign language 2 30 5


Financial diagnosis 1 WEEK 3 Setting up in business

4 WEEKS 5

TOTAL 471 85

3rd year- INTERNATIONAL UNDERGRADUATE PROGRAM MODULES SUBJECTS HOURS ECTS

SEM

EST

ER

5

FA

LL

Marketing & Sales

Strategic

Marketing: Markstrat simulation

18

3

Digital economy 18 3


Financial mathematics

18 3

Financial economics &

markets 36 5


Doing business in Europe: legal

aspects 18 3

European economy

18 3

Corporate tools Intercultural

communication 18 3

Entrepreneurship & Management

Strategic analysis 18 3 Social

entrepreneurship 18 3

Languages & Cultures Public Speaking 12 2 Anglophoen

Media & culture 12 2

Foreign language 2

30 5

SEM

EST

ER

6

WIN

TE

R

Regular students Internship

‘Career Project’ 24 weeks 30

International exchange students

Courses to be selected in the Marketing management OR International business

programs

TOTAL

222

60

POSTGRADUATE CURRICULUM

GENERAL INFORMATION Name of program Grande Ecole Program-PGE- Postgraduate level Program manager Dr. Emmanuel CARRE- [email protected] Duration 2 years Total number of hours 800 hours-Year 1: 550/Year 2: 250h Number of ECTS 120, namely 60 ECTS /year of study Mode of delivery Full time Language of instruction English & French Location EDC PARIS Campus

ADMISSION REQUIREMENTS

1st year . Bachelor degree or equivalent. Minimum GPA: 2.5 2nd year . No direct admission in the last year of the post graduate

program

ADMISSION PROCESS

4th year of study

. Academic records

. Personal statement (about 200/250 words)

. 2 letters of recommendation from previous teachers or Dean of Studies . Oral interview with the EDC Dean of Study or International Office Director and a professor

LANGUAGE REQUIREMENTS

English B2 Minimum: TOEFL IBT: 85-90 points /IELTS: 6.5 French (if program followed in French)

B2 minimum: 50/100 points

PROGRAM PRESENTATION & OBJECTIVE

Presentation

. Divided into 4 major fields of study- Marketing management/Finance, Management Control/ International Entrepreneurship/International business this program has been designed to prepare students for senior management positions in business or management -related fields. Over their two years of study, they will enhance their subject knowledge and develop advanced research skills through innovative teaching methods based on critical thinking, team-work, and creativity as well as on regular practical experiences that will also enable them to gain insight into contemporary and challenging business issues. . The optional courses delivered in the final year of study provide students with the opportunity to gain expertise in their field of interest.


. The end of study thesis fine -tunes and enhances the skills gained. It represents a sizeable number of credits towards the completion of the school’s degree and requires a considerable amount of work. . It is expected to show the student’s ability to: →Identify, select and focus on an issue at an appropriate level →Use the adequate research methodologies and tools →Analyze the issue →Provide relevant recommendations and formulate solutions

Objective

. Develop students’ strategic and operational abilities . Equip them with the right tools for decision-making and data analysis . Develop students’ capacity to apply business principles to real life cases or situations . Provide them with the adequate knowledge and required techniques to adapt and manage in a complex and fast-changing business environment.

COURSE LEARNING OUTCOMES

Knowledge & understanding

. Awareness of national & international business contexts

. Sound knowledge of research & data analysis methods

. Capacity to identify business opportunities & to establish a business strategy .Capacity to develop entrepreneurial and management skills to enhance students’ performance and employability across businesses . Ability to adapt to change

Cognitive skills

. Ability to critically use, analyse and synthetize data & information

. Capacity to identify, formulate & solve business issues

. Competence in problem solving & decision making.

. Ability to critically reflect on, assess and apply learning in different work/practice contexts

Practical skills

. Develop an entrepreneurial mindset

. Show personal efficiency in terms of organization, time-management & initiative-taking. . Gain effective negotiation & presentation skills . Show ethical & environmental awareness . Reinforce self-confidence & flexibility

Key skills

. Ability to use management information tools and apply ICT skills efficiently . Capacity to work in team . Capacity to communicate information and formulate ideas and arguments efficiently . Good written and oral communication skills in French & in English.

LEARNING & TEACHING METHODS

See pp 2-3

ASSESSMENT STRATEGY

Objective

.The assessment strategy is designed to check students’ ability to meet the academic and professional criteria of the program and to what extent they have met the ILOs of the course. .It includes different types of methods and exercises based on individual or group work (written and/or oral) which aim at demonstrating whether students have acquired or strengthened their analytical knowledge , their ability of critical evaluation and synthesis as well as their creativity.

Breakdown

. For each course with a minimum of 18 hours the assessment is organized as follows: → 50% continuous assessment: mid-term exams + group or individual assignments) →50% final exam . Final exams may be of duration of 2 to 4 hours depending on the type of exercises. . This breakdown may vary depending upon the format and number of hours of the course and the results of the continuous assessment may account for 100% of the final grade. To that effect, see section ‘Course Description’. As a rule, final exams account for a minimum of 25% or a maximum of 50% of the final grade for each subject. . Mid-term and final exams are compulsory. . In case of failure, it is possible to retake the exam one time.

DEGREE PROGRAM IN MARKETING MANAGEMENT Program manager Françoise CROZE-SCARDULLA [email protected] Duration 2 years Total number of hours 774hrs Mode of delivery Full time Date of latest program review April 2017 Number of ECTS 120 Language of instruction English with some target courses taught in French (see

course list) Location EDC PARIS Campus Program start date September


Presentation

The Marketing Management program prepares students to lead the development of a comprehensive marketing strategy from Start Ups to multinational corporations. The program allows students to become creative and responsible innovators to adapt to the fast-changing trends in the global market place.

Objective

The students acquire essential skills to manage the disruptive changes in developed and emerging economies:

Integrated Brand Strategies

Global Retail Strategies

Digital Marketing Strategies

Entrepreneurial Marketing

INTENDED LEARNING OUTCOMES & TARGET CAREERS

Intended Learning Outcomes

. Understand the importance of strategy in business . Focus on marketing strategy as an integral part of corporate strategy . Be able to design and conduct market research . Be able to create a marketing & communication plan using customer insight and competitor analysis Including segmentation, targeting & positioning . Acquire the analytical, creative, oral and written skills to work effectively in a marketing environment . Develop a sound understanding of the digital environment . Design and develop a brand strategy and positioning leading to the development and management of communication, pricing and distribution strategies while integrating contemporary issues


. Develop core skills in a specific area, e.g. key account management/creative management/Luxury management

Target careers

. Market research manager . Market & consumer analyst . Brand manager . Trade marketing manager . Product manager . Media planner . Communication manager . Category manager . Digital marketing manager . International account manager . PR manager

4th year- MARKETING MANAGEMENT PROGRAM MODULES SUBJECTS HOURS ECTS

SE

ME

ST

ER

7

FA

LL

Marketing & Sales

Séminaire de créativité

14 3

Marketing studies: quali/quanti

36 5

Quantitative data analysis

18 3

Customer relationship management

18 3

Brand management 36 5 Marketing plan 18 3 Communication strategy I

36 5

Accounting, Finance Corporate finance 18 3

Corporate Environment Sustainable development

18 3


Business intelligence 18 3

Languages & Cultures

Oral Business English Skills

9 2

TOEIC PREP 9 2 Foreign Language 2 30 5

SE

ME

ST

ER

8

WIN

TE

R

Marketing & sales

Product packaging 18 3 Strategic marketing : Markstrat Simulation 2

18 3

Retail & Cross Channel 18 3 Consumer behaviour 18 3 Panels 18 3 Communication strategy II

18 3

Entrepreneuship, Management, Strategy

Business game 24 3 Human resource management

18 3

Project management 9 2 Strategic management

36 5


Management Control 36 5

Corporate environment Law for marketing 18 3

Languages & Cultures

TOEIC Prep 9 2 Oral Business English skills

9 2

Foreign language 2 30 5

Professional Project Business assignment : Mix Marketing application

4 WEEKS

5

TOTAL

483 94

5th year- MARKETING MANAGEMENT PROGRAM MODULES SUBJECTS HOURS ECTS

SE

ME

ST

ER

9

FA

LL

Marketing & Sales

Marketing services

18 3

Trade marketing

21 3

Category management/Merchandising

35 5

Economy of Information &Communication technologies-Approach by the ICT value chain

21 3

Marketing KPI

9 1

Mobile marketing

18 3

Management de crise en

Marketing 14 3

Corporate tools

Photoshop/

Illustrator 36 5

Tools for quantitative & qualitative analysis

14 3

Corporate Environment Law for E-commerce

18 3

Big data management 12 2 Entrepreneurship,

Management, Strategy Blue Ocean strategy

21 3

Elective 1 Manager la coopération

créative : 54 7

Elective 2 E-business

54 7

Elective 3 Purchases, Logistics & Supply chain

54 7

Elective 4

Conseil en stratégie : Organisation pour les

PME/PMI

54 7

Elective 5 Key Account Manager

54 7

SEMESTER 10 WINTER

Master thesis 30

Professional Project Internship 24

WEEKS -

TOTAL

289 74

DEGREE PROGRAM IN FINANCE & MANAGEMENT CONTROL Program manager Dr. Abdoulkarim. IDICHEFFOU [email protected] Duration 2 years Total number of hours 789hrs Mode of delivery Full time Date of latest program review April 2017 Number of ECTS 120 Language of instruction English with some target courses taught in French (see

course list) Location EDC PARIS Campus Program start date September


Presentation

The Finance, Audit and Control program prepares students for high intensity and high responsibility positions in corporations, banks and the Big 4 consultancy companies. Students acquire outstanding skills in rigorous financial reasoning and an in- depth understanding of the functioning of large corporations and the global market place.

Objective

The program prepares students to the high-quality skillset required to manage, steer and optimize the strategic growth in the global market place, including the following:

Management Control

Auditing (internal and external)

Corporate Finance and Strategic Management

Financial Markets and Institutions

Derivatives and Risk Management



. Be able to undertake an in-depth financial analysis of a company whatever its basis of accounting . Be able to conduct the accounting and financial audit of a company . Be able to make informed choices between the different sources of financing available to a company according to its financial situation . Know how to identify the most profitable investment opportunities for shareholders . Be able to advise a company on better managing its financial situation /individuals on better managing their investments


. Acquire a sound knowledge of financial products and packages for positions in banking and asset management . Understand what constitutes effective risk management in a company

Target careers

. Management controller . Internal/external auditor . Chartered accountant . Statutory auditor . Sell side/buy side . Financial analyst . Advisor in a bank . Treasurer . Finance director . Investment manager

4th year- FINANCE & MANAGEMENT CONTROL PROGRAM MODULES SUBJECTS HOURS ECTS

SE

ME

ST

ER

7

FA

LL


Comptabilité approfondie 36 5

Econometrics 18 3 Financial markets 36 5 Management Control 36 5

Gestion de patrimoine 36 5

Advanced financial mathematics 18 3 Advanced mathematics


Strategic Management 36 5 Human resource management

18 3

Languages & Culture Oral Business English Skills 9 2 TOEIC PREP 9 2 Foreign language 2 30 5

SE

ME

ST

ER

8

WIN

TE

R


Corporate governance & value creation

18 3

M& A and Corporate valuation

18 3

Corporate finance 36 5

Consolidated financial analysis

18 3

IT Tools for finance (VBA) 18 3

Audit comptable & financier

18 3

Consolidation 18 3

Portfolio management 18 3

Corporate Environment International taxation 18 3

Sustainable development & CSR

3 -



Business game 24 3

Languages & Cultures Oral Business English Skills 9 2 TOEIC PREP 9 2 Foreign language 2 30 5

Electives Comptabilité renforcée 18 -

Préparation certification AMF

10.5 -


Financial analysis 4

WEEKS 5

TOTAL

537

90

5th year- FINANCE & MANAGEMENT CONTROL PROGRAM MODULES SUBJECTS HOURS ECTS

SE

ME

ST

ER

9

FA

LL


International finance

35 5

Banking industry risk analysis

21 3

Contrôle de gestion: vision

des professionnels 18 3

IT for finance (advanced)

21 3

Derivatives & risk management

36 5

Strategic finance

18 3

Cash management

35 5

Assurance & réassurance

21 3

Corporate tools Outils d’analyse quantitative

& qualitative 14 2

Entrepreneurship, Management,

Strategy Gestion de projet 21 3

Elective 1 Wine industry & Hospitality Services

54 7

Elective 2

Conseil en stratégie Organisation pour les

PME/PMI

54 7

SEMESTER 10 WINTER


Master thesis

30

Internship 24

WEEKS -

TOTAL

294

72

DEGREE PROGRAM IN INTERNATIONAL BUSINESS Program manager Dr. Christophe NACHBAUR [email protected] Duration 2 years Total number of hours 765 hrs Mode of delivery Full time Date of latest program review April 2017 Number of ECTS 120 Language of instruction English Location EDC PARIS Campus Program start date September


Presentation

The International Business program prepares students for the management of strategic development of international retail operations and supply chains. The program offers a thorough understanding of the global market place and its future development. Students will acquire the operational skills and competences to manage international retail and supply chain processes and become experts in their field of competence.

Objective

The program prepares students to the broad skillset required to manage the strategic growth in the global market place, including the following:

Strategic International Growth Management

International Operations Management

Supply Chain and International Logistics

International Trade and Trade Law

Leadership in Multinational Companies



. Acquire a sound knowledge framework of ongoing global issues . Develop a solid theoretical knowledge and practical understanding of the following international dimensions: sales and contracts, supply chain, finance . Produce an analysis and communicate it in an effective way . Identify and contribute to the performance factors of an organization . Develop the ability to work in an uncertain and fast changing context


Target careers

. International business developer . Key account manager . Supply chain Manager . (Internal) auditor . Business analyst/Mergers & Acquisitions . Entrepreneur

4th year- INTERNATIONAL BUSINESS PROGRAM MODULES SUBJECTS HOURS ECTS

SE

ME

ST

ER

7

FA

LL

Marketing & Sales International purchasing 18 0 Digital marketing 18 3

Accounting & Finance Corporate finance 18 3 Entrepreneurship,

Management, Strategy Strategic management 36 5 Strategic intelligence 18 3

European institutions: stakes & outcomes from Brussels

18 3

International institutions

6 2

Import/export techniques

18 3

International economics

18 3

Sustainable development

18 3

Geopolitics

18 3

International business law

18 3


SE

ME

ST

ER

8

WIN

TE

R

Accounting &Finance International finance & risks 18 3

Financial planning 18 3

Marketing & Sales International purchasing 18 5


Human resource management

18 3

Project management 18 3

Strategies of internationalization

18 3

Leadership in an international corporations

36 5

Business game

24 3


International logistics

30 5

Doing business in North America

12 0

Exercise de crise 12 2

Languages & Culture TOEIC prep 18 3 Foreign language 2 30 5


Diagnosis & internationalization strategy

4 WEEKS

5

TOTAL

516

88

5th year- INTERNATIONAL BUSINESS PROGRAM MODULES SUBJECTS HOURS ECTS

SE

ME

ST

ER

9

FA

LL


International investments

18 3

Hedging commodities 18 3

Marketing & Sales

Negotiation in international contexts

18 3

Business development

18 3

Corporate tools Qualitative & Quantitative analysis tools

18 3


Strategy

Cross border innovation

18 3

Decision_making

18 3

Lean management & quality management

18 3

Design Thinking

18 3

Corporate Environment

European & international labour law 18 3

International law of brands 18 3

Big data management 18 3

Elective 1 Purchases, Logistics & Supply Chain

54 7

Elective 2 Wine industry & Hospitality services

54 7

Elective 3 Key account manager

54 7

Elective 4 Conseil en stratégie/Organisation pour les

PME/PMI 54 7

Elective 5 E-business 54 7

Elective 6

Manager la coopération créative : managers/artistes/créateurs/entrepreneu

rs

54 7

SEMESTER 10 WINTER


Master thesis

- 30

Internship

24 WEEKS

-

TOTAL

264

72

DEGREE PROGRAM IN

INTERNATIONAL ENTREPRENEURSHIP Program manager 4th Year - Olivier SCHWARTZ [email protected]

5th Year – Dr. Philippe MASSIERA [email protected]

Duration 2 years Total number of hours 4A - 534 hrs

5A – 264hrs Mode of delivery Full time Date of latest program review April 2017 Number of ECTS 120 Language of instruction English

Location EDC PARIS Campus Program start date September


Presentation

The program offers an in-depth knowledge and practice to develop Startups internationally. Courses allow students to acquire the competences and methods necessary to detect valuable international market opportunities and create innovative products and services. The program is targeted at young entrepreneurs who want to grow their Startup internationally or international entrepreneurs who want to develop their business in France.

Objective

Students will develop expert competences in:

Management, financial planning and business development in the global market place

Planning and implementing the creation processes of a Startup in France and internationally

Entrepreneurial practices



- Understand the specificities of the Startup process: (i) preincubation, (ii) incubation and (iii) creation. - Acquire the fundamental competences required to create a Startup (Business Model, Business Plan) - Develop the capacity to strategically assess the viability of a project. - Acquire the leadership skillset to manage a Startup: leadership, creativity, open mindedness, autonomy, pro-activity.

Target careers

.Entrepreneur

.Business developer (principally abroad)

. Purchaser of companies

. Junior consultant (company transmission and buyouts)

. Junior consultant (SME/Strategy/Organization)

. Assistant director of a SME

. Project manager



4th year- INTERNATIONAL ENTREPRENEURSHIP MODULES SUBJECTS HOURS ECTS

SE

ME

ST

ER

7

FA

LL

Marketing & Sales Entrepreneurial marketing 18 3

Accounting & Finance Corporate finance 18 3 Fundamentals of Accounting & Finance

18 3


Strategic management 36 5 Blue Ocean strategy 18 3 Creativity seminar 12 2 Entrepreneurial processes & lean start up

36 5

Digital entrepreneurship I-Digital culture

18 3



Business law I:Understanding the legal Aspects of Doing Business overseas

18 3

International trade, Logistics & Supply Chain

18 3

International Business challenges

18 3


SE

ME

ST

ER

8

WIN

TE

R

Accounting &Finance

Forecasting, Budgeting & Controlling

18 3

Business plan: financial aspects

18 3

Marketing & Sales International negotiation 18 3


Innovation management 18 3

Digital Entrepreneurship II-Marketing

18 3

Social entrepreneurship 18 3

Corporate entrepreneurship 18 3

Business game 24 3

Managing HR in cross cultural context

18 3

Design thinking 18 3


International trade, Logistics & Supply chain

18 3

Business law II: understanding the legal aspects of doing business in France

18 3

Sustainable development 18 3

Languages & Culture TOEIC prep 9 2 Oral English Plus 9 2 Foreign language 2 30 5


Consulting project 5

WEEKS 5

TOTAL

576

96

5th year- INTERNATIONAL ENTREPRENEURSHIP

MODULES

SUBJECTS

HOURS

ECTS

SE

ME

ST

ER

9

FA

LL

Corporate tools Qualitative & Quantitative tools

18 3


Strategy

Business developement I : growth strategy

18 3

Business developement II : Strategies of internationalisation

18 3

Digital entrepreneurship III: Digital content

18 3

Entrepreneurship in practice 18 3 Change management 18 3


Starting a business in South America

12 2

Starting a business in Russia/Eastern Europe

12 2

Starting a business in China

12 2

Starting a business in Africa

12 2

International Intellectual property management

18 3

Elective 1 E-Business

54 7

Elective 2 Purchases, Logistics & Supply Chain

54 7

Elective 3 Wine industry & Hospitality services

54 7

Elective 4 Key accoung manager

54 7

SEMESTER 10 WINTER


Master thesis - 30

End of study thesis internship 24

WEEKS -

TOTAL

228

66

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