academic project portfolio

7/29/2019 Academic Project Portfolio

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Academic Project Portfolio

Erik Nummela


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BUS 361 - Project Management

Objective: to create and manage a real project that involves or benets the broader community.

Our project: working with Covenant House Vancouver to collect clothing donations and raiseawareness or at-risk youth over a two week period.

My contribution: directed and implemented social media marketing campaign to encourage SFUcommunity to donate clothing: designed all print and digital media to promote various marketingeorts; created and managed all project social media accounts; and partnered with ocial SFUsocial media accounts to help raise awareness or our project.

Results: collected 639 clothing donations and $54 or Covenant House, received 600 views on

Blogger blog, and reached 21,000 Facebook and Twitter proles with our projects message.

The SFU Donation Challenge


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2The SFU Donation Challenge

Facebook Event

Landing page or our Facebook marketing eorts.

Made people more likely to donate when directly invited toparticipate.

Facebook Page

Messaged SFU Facebook pages through Facebook account,asking them to post inormation about our project. Gainedexposure to over 2,500 Facebook proles through this.


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Twitter Profile

Sent tweets to ocial SFU Twitter accounts, requesting that they help spread our message. Gained exposure to over 18,000 proles through this.

Created Tweetdeck account to allow group members to use project Twitter account and to assist with monitoring interactions on Twitter.


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Blogger Blog

Wrote all blog posts and posted links to them on various project social media platorms. Attracted 600 views over two weeks time.

Used as landing page or all online marketing eorts in order to keep message consistent, maintain exibility over message content, and integratevarious social media platorms in one place.


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Print Media

Designed project print media using Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

Used as labels on clothing donation bins to give people inormation about project.


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BUS 343 - Introduction to Marketing

Objective: to work with a real business to develop a marketing plan, then write a report and presentour marketing plan to the class.

Our project: develop a marketing plan or Natures Garden, a restaurant at SFU.

My contribution: led interview with owners o restaurant;helped analyze marketing survey data;worked with video ootage and PowerPoint slides; created perceptual brand maps comparing targetrestaurant brand at SFU to other dining options on campus using survey responses; wrote portiono report; and presented with group in orty minute presentation.

Results: best overall group mark in class o 150 students.

Marketing Plan for Natures GardenRestaurant


8/147Marketing Plan for Nature's Garden Restaurant

Videoconference Presentation Videos

Received grade o 93.3% on video assignments.

Edited video ootage in Adobe Premiere Pro and created eects in Adobe Afer Eects.

Uploaded videos to YouTube.


9/148Marketing Plan for Nature's Garden Restaurant

Perceptual Brand Maps

Created perceptual brand maps that compare consumer perceptions o various dining options at SFU campus based on marketing survey datacollected by group.

Used perceptual brand maps to help understand positioning o target brand and its competitors at the SFU community. Helped to urther ouranalysis and develop recommendations or target brand in presentation and written report.


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BUS 466 - Web Enabled Business

Objective: to research, present, and write on topic o our choosing that examines how technology inuencesbusiness.

Our project: study the current and potential uture uses o sentiment analysis.

My contribution: assumed leadership role in project research and planning; created and edited PowerPointslides; and presented with group in 90 minute presentation.

Results: best group mark on presentation and one o the best group marks on report.

Sentiment Analysis Research Project


11/1410Sentiment Analysis Research Projecet

PowerPoint Slides

Received best group mark on presentation.

Created PowerPoint template or group presentation slides.

Edited group members slides to ensure consistency o visuals.


12/1411Sentiment Analysis Research Projecet

Sentiment Analysis Wiki

Received one o best group marks in class on report.

Wrote portion o digital report on sentiment analysis using WikiMedia markup.


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BUS 338 - Foundation of Innovation

Objective: to develop a plan to commercialize an innovative venture o our choosing.

Our project: mass produce insects or human consumption in Southeast Asia.

My contribution: assumed leadership role in project research and planning; led group discussions onorming project direction; and wrote sections o report on market analysis, technical design, and businessstrategy.

Results: one o the best overall group marks in class: 91%.

Group Innovation Project


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BUS 272 - Organizational Behaviour

Objective: research an organizational behaviour topic o our choosing and write an argumentative paperthat provides some insight on the selected topic.

Our project: comparing how culture inuences job satisaction in China and North America.

My contribution: assumed leadership role in group comprised o mysel and three international studentswith varying uency in English; led group discussions regarding paper topic and outline; wrote portion oreport; and edited nal copy o report to x spelling and grammatical issues.

Results: best overall group mark in class o 200 students.

Group Organizational Behaviour Paper

academic project portfolio

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