academics' online presence - assessing & shaping visibility 2012

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Presentation for academics about how to assess and shape their online presence


  • 1.ACADEMICS ONLINE PRESENCE Assessing & shaping your visibilityLaura Czerniewicz September 2012

2. Still true? On the Internet, nobodyknows youre a dogPeter Steiner, New Yorker 1993 3. IDC Report: The 2011 Digital Universe Study: Extracting Value from Chaos, June 2011 4. What is your digital footprint?What is your digital shadow? 5. Take controlo Digital footprint- the content youcreateo Digital shadow- content createdabout you The amount of information that individualscreate themselves (digital footprint) is farless than the amount being generatedabout them (digital shadow) 6. ConsiderWhat do you want your digital footprintto look like?What kind of online presence do you want? 7. About online presenceWAYS OF THINKING 8. Building BlocksPRESENCE Extent to which of theyou as thescholar areNetworked SHARING visible to othersonline CONNECTIONSScholarExtent to which The relevance The honeycomb of buildingyou allow usersblocks can be used to assessand appeal of your level of onlineto exchange and your work to connectivity as a scholar. distribute yourIDENTITY othersinformation They are not exclusive andThe extent toneither need all be present. which others can identify you They are constructs that allowonline as aus to make sense of differentCONVERSATIONS REPUTATION aspects of a networked scholar scholar.Extent to which Your online others engage standing and theADAPTED FROM with you and extent to whichyou with othersGROUPSyou influence Social media? Get serious!others Understanding the functional The extent of building blocks of social media yourJan H. Kietzmann, Kristopher engagementHermkens, Ian P. McCarthy, Bruno S. Silvestre with Business Horizons (2011) communities 54, 241251 *Read the article here* 9. Scholarly primitives & the open researcher basic functions common to scholarlyDiscovering Annotating Comparing activity across disciplines, overtime, and independent of Referring SamplingIllustratingtheoreticalorientation.John Unsworth. "Scholarly Primitives: What Methods Do Humanities Researchers Have in Common and How Might Our Tools Reflect This?" "HumanitiesRepresenting Computing, Formal Methods, ExperimentalPractice" Symposium, KingsCollege, London, May 13, 2000. ings.5-00/primitives.html 10. Brainstorm/ Edit imagesgenerate ideasFind ResearchTake Notes/ CompareMaterials Annotate ResourcesResources DiscoveringAnnotatingComparingReferring SamplingIllustratingManage Make a dynamicbibliographic mapinformationRepresenting Blogging Twitter 11. Sharing the defining concepto Opening scholarship through sharingo Sharing as multiplying, not dividingo Sharing used to mean exchange, nowmeans exchange AND distributiono Forms of sharing (Latour) Intermediaries transport messages(content, code, meaning) with-outtransforming them. Mediators transform, translate, distort, andmodify the meaning or the elements theycarry A (2011) Qualities of Sharing and their Transformations in the Digital Age inWittel, International Review of Information Ethics Vol. 15 (09/2011) 12. The process 13. Assess & monitor your general online presenceASSESS 14. Assess & monitoro Regular Google searcheso On-going Google alerts of your nameo Measure your digital footprint 15. Example 16. Analyse the resultso How many of the results are relevant?o What types of results come up? Are all of them from your institutions? Publications? Online profiles?o If the results are obviously nothing to dowith you, would that be obvious tosomeone else looking for you?o Consider what you would like to appear 17. Consider your profile/so Profiles LinkedIn Facebook? Your institution Google Scholaro Decide on a main profileo Improve and maintain ito Link the others 18. 19. Social media analytics 20. Facebook analysis personal-analytics-for-facebook/ 21. Profiling Academics Online: Online Profiling Toolkit Improve your profileVan Schailkwyk, F Profiling academics online 22. My question is Am I making an impact? Thanks to Sam Gross 23. Broaden impact 24. ConsiderWhat changes would you like to make inyour online profile/s?What are your options? What is realistic? 25. Maximise the visibility of your workGET YOUR OUTPUTS OUT THERE 26. CC-BY 27. Go as open as you cano Put journal articles you can online Check out Sherpa Romeo for publisherarchiving policieso Archive in repositories In subject portals and aggregatorso Publish in open access journalso Open everything all scholarly outputpossible (teaching, popular etc) 28. Open access & increased citations o Open access publishing increases visibility, opportunity for use and possibility of impact o Majority of studies have shown an increase in citations arising from open access Of the 35 studies surveyed, 27 have shown a citations advantage (the % increase ranges from 45% increase to as high as 600%), 4 showing no advantageSwan A (2010) The Open Access Citation Advantage: Studies and Results to Date. Available at 29. Check the self-archiving agreementof existing journal articles 30. Archive in open access repositories 31. Use discipline-specific archives 32. Publish in open access journals 33. Upload videos & podcasts 34. Upload presentations 35. Make sure your resources are properly curated 36. Maximise discoverabilityTake metadata seriouslyWell said! "metadata is a love note to the future" from @textfiles talk via @nypl_labs & @kissa ne 37. Consider What can you realistically do to getmore of your resources online? Do you have funds to pay for help?Is there someone in your university whocan assist? 38. CONNECT & COMMUNICATE 39. Social bookmarkingo The value of social bookmarks Delicious CiteUlikeo Useful for you across deviceso Builds connectionso Consolidates your presence 40. Example: delicious 41. Example:citulike 42. Resources & community siteso More than social bookmarking Diigo Mendeley Research Gate 43. MENDELEY community 44. device agnostic 45. Mendeley analytics 46. Make your name as a curator 47. Get on to Twitter 48. Some Twitter guidelineso Get into a routineo It is legit to retweet your tweets especially ifrephrasedo Provide updates from special eventso Use hashtagso Follow others / reciprocateo Promote your Twitter profile through your emailsignature, business card, blog posts etc.o Being careful with Twittero Tweet about each new publication, website update or newblog that the project completes.o Ask for feedbacko Link to a URL of publication, presentation, podcast etco Tweet about new developments of interesto Retweet interesting materialo Use Twitter for crowd sourcing research activitiesMollet, A; Moran, D and Dunleavy, P (2011) Using Twitter in university research, teaching and impact activities, LSE Research Online 49. Blogging as a scholarly activityo Create and write a blog For colleagues, community and/or studentso Scholarly blog aggregators Research blogging 50. 51. All this & more 52. Thank you