academy of urbanism: masterclass, measuring great places
DESCRIPTION
The good high street: high street performance measures? How are good high streets made? What makes their heart beat go faster?TRANSCRIPT
MEASURING & ASSESSING PLACES THE GOOD HIGH STREET
Angela Koch of
28 September 2011, Masterclass, Academy of Urbanism
STREETS AS STUDY OBJECT
+ Like a connected system of blood vessels...from aorta to capillaries
+ We don’t get to make new streets that often ...we have to make do ...
+ We can optimise ...
HIGH STREET AS STUDY OBJECT
+ It’s the heart of the local urban system with often the highest economic,social-cultural and environmental activity + We rarely get to make new high streets...we really have to make do...
+ We can optimise ...
...High streets are incredible!
resourceful&
versatile
Paved with goldThe real value of good street design
Design better streets
Emphasis on design quality as experienced by the pedestrian and possible links between that experience and property prices
Paved with goldThe real value of good street design
Design better streets
High street flat price in £ = £129k
+0.28*terraced house price in surroundings
+ £ 13,600
*street design quality score
Zone A rent of shops in £/m2 = (-£4600x%Vacant)
+0.26*total weekly local expenditure
+£5000x core catchment market potential
+ £25* street design quality score
We collected, counted, mapped, observed
measured, clustered and concluded:
Design better streets
Zone A rent of shops in £/m2 =
Demons
tratio
n work
ed!
a
Capturing the Impacts of Quality of Place Investments Baseline Report
Apr
il 20
08
For One North East
Change in economic performance of place over time >>> local, town, regional, national reachof investment
Emphasis on design quality as experienced by the pedestrian and possible links between that experience and a wide range of economic performance measures.
Capturing the Impacts
Plea
se con
tact P
aul Bu
chanan
CLARITY ON 3 SIMPLE QUESTIONS:+ What do we want/need to measure? + Why are we doing it? + How are we doing it?
The Goodness of a high street from a user’s point of view
WHAT...?
socio-cultural performance
ecological performance
economic performance
Tactical:+ accessing funding for (high)street performance improvements+ Smarter investment ‘more for less’ + Feeding the competitive drive between areas
Political: + rational for funding allocations + more accountability
Pragmatic: + learning how to facilitate a more viable, functional and desirable high street + ...
WHY?...
A great high street is functional,viable and desirable!
Economic resources
Social-cultural resources
USER EXPERIENCE
Public Realm Private Realm
Natural resources HOW?...
A good high street has a lot of different things to offer!(...the three legged table as picture of dependencies...)
USER EXPERIENCE
Social-cultural resources
Economic resources
Natural resources
partly
“What you measure affects what you do. If we have the wrong metrics, we will strive for the wrong things.”
Joseph Stiglitz
A good high street has a lot of different things to offer!
USER EXPERIENCE
Social-cultural resources
Economic resources
Natural resources
Energy use Biodiversity
RentsProperty priceRetail offer/mix Service offer Vacant unitsNo jobs/type Income peopleSpend Turn-over
Temporary & regular
experiences: Mingling of people
Meeting Historic reference
Learning Library
Street market Arts & Dance &
Making Musical events
Food/drink+Playing
WaterWasteNoise
Air
+ Pedestrian Environment Review System for different public places
+ stated preference data/values+ user numbers + time spent
partly
Paved with goldThe real value of good street design
Design better streets
a
Capturing the Impacts of Quality of Place Investments Baseline Report
Apr
il 20
08
For One North East
Measured (only) parts of the factors that constitute user experiences ... albeit important parts we think.
USER EXPERIENCE partly
USER EXPERIENCE partly
Finding data that count!
Paved with goldThe real value of good street design
Design better streets
High street flat price in £ = £129k
+0.28*terraced house price in surroundings
+ £ 13,600
*street design quality score
Demonstration project results suggested that:
Zone A rent of shops in £/m2 = (-£4600x%Vacant)
+0.26*total weekly local expenditure
+£5000x core catchment market potential
+ £25* street design quality score
5% increase in property prices per PERS score
Economic resources
Social-cultural resources
Natural resources
USER EXPERIENCE
Energy use Biodiversity
RentsProperty pricesRetail offer/mix Service offer Vacant unitsNo jobs/type People income Spend Turn-over
Temporary & regular
experiences: Mingling of people
Meeting Historic reference
Learning Library
Street market Arts &
Musical events Food/drink
+Playing
WaterWasteNoise
Air
+ Pedestrian Environment Review System
for different public places
+ Stated Preference data
+ user numbers + time spent
partly
CC ImaginePlaces 2011
... a three legged table ...with
flexible spring feeders...?
A great high street can adapt to changing conditions
(‘internal’ and ‘external’)!
Economic resources
Social-cultural resources
Natural resources
A good high street makes the best of its available resources!
Optimised by people
&design changes
A good high street can adapt to changing conditions
(‘internal’ and ‘external’)!
...A high street performs
differently over the course ...
of a day, a season,
a decade, a century ....
High Street A High Street A High Street A
High Street A High Street A High Street A
High Street A High Street A High Street A
Understanding what shape and dynamic
the ‘people-factor‘
may bear for the good high street
Looking for more insights on....
High Street
Governance processes (shape, quality, dynamic, results)
High Street Governance processes
(shape, quality, dynamic, results)
Town Centre
Management
Market tra
ders
associatio
ns
Amenity Groups
Members of Business Association
Residents Associations
Faith Groups
Landowners
Residents
Street
Management
Public
Transport
Officers
Culture
&
Arts team
Collaborative processes Co-design processes Co-creation processes
Engaging the users in designing the service: http://www.edenproject.com/whats-it-all-
about/places-and-regeneration/queens-park-neighbourhood-
planning.php
Working together more creatively:
Working together more creatively:
Engaging the traders in creation of new /
better offer ...
Engaging the user in creation of new
shops and services...
Listening and creating with children...
Measuring ‘Tactical Urbanism’
Activities ‘Tactical Urbanism’
Measuring & Assessing on the spot (real life experiments)
Photo credit: Next Generation of new Urbanists (NextGen)
See Warren Karlenzig’s blog: Urban Parklets: The New Front Stoop
San Francisco:Pavements to Parks Programme - Urban Parklets
Ability to create pop-up experiences
&self-organised initiatives
Photo credit: Next Generation of new Urbanists (NextGen) Photo credit: Next Generation of new Urbanists (NextGen)
Photo credit: BBC
Build a better Block:
Dallas,Tx
Build a better Block:Fort Worth, Tx
Photo credit: Next Generation of new Urbanists (NextGen)
Photo credit: Next Generation of new Urbanists (NextGen)
Photo credit: Next Generation of new Urbanists (NextGen)before
after
Pop-up cafe Park(ing) Day
Chair bombing
Pavement to Plaza
Photo credit: Next Generation of new Urbanists (NextGen)
Diversifying Use &
Space Productivity&
Sharing Learnings
AboutBromley Caldari Architects partnered with Acumen Capital Partners & Brooklyn Grange LLC to create a 40,000 square foot for-profit urban farm & green roof at 37-18 Northern Blvd. The manufacturing facility formerly operated by Standard Motor Products was the perfect infrastructure to house the largest rooftop farm in the United States.
Space Productivity
&Sharing the learnings
+ locally negotiated + Temporary at first (pop-up) + Explorative + Inexpensive (great Cost:Benefit ratios)+ High Impact & Learnings + People-centred+ Co-created
Tactical Urbanism Activities
EMERGING ASSESSMENT CONCEPT: THE GOOD HIGH STREET - MEASURING ‘RESILIENCE’
...people and networks shaping the
degree of flexibility in the spring
feeders...?
Economic resources
Social-cultural resources
Natural resources
USER EXPERIENCE
Energy use Biodiversity
RentsProperty pricesRetail offer/mix Service offer Vacant unitsNo jobs/type People income Spend Turn-over
Temporary & regular
experiences: Mingling of people
Meeting Historic reference
Learning Library
Street market Arts &
Musical events Food/drink
+Playing
WaterWasteNoise
Air
+ Pedestrian Environment Review System
for different public places
+ stated preference data
+ user numbers + time spent
partly
High Street Governance Tactical Urbanism Activities
EMERGING ASSESSMENT CONCEPT: THE GOOD HIGH STREET - MEASURING ‘RESILIENCE’
CC ImaginePlaces 2011
Over to you!