acc web redesign project update
DESCRIPTION
ACC Web Redesign Project Update. Board of Governors February 1, 2013. Today’s Objectives. Highlight recent project progress and approach Get reactions to latest designs Give you messaging to take to your chapters. Agenda. Project Overview. Purpose and Goals User-Centered Approach. - PowerPoint PPT PresentationTRANSCRIPT
ACC Web RedesignProject UpdateBoard of Governors February 1, 2013
Today’s Objectives
• Highlight recent project progress and approach
• Get reactions to latest designs• Give you messaging to take to your chapters
Agenda
• Purpose and Goals• User-Centered Approach
Project Overview
Release 1 Designs
The Road Ahead
• Key Functionality• Prototype Demo
• Design Deliverables• Build and Launch Timeline
Project Overview
OverviewA major user-centered redesign of CardioSource is underway to significantly improve how the College engages with members and other stakeholders
Primary Value to Members• Easy and intuitive access to
clinical content• Personalized views based on
interests and specialties• Community engagement• Mobile-friendly access
Why Redesign?
Challenges with current website
Evolving needs of our members
Guidance from the Digital Strategy
What is the ACC Web Vision?Long-Term VisionBy 2018, the ACC will provide the go-to web experience that incorporates authoritative perspectives on global CV knowledge, resources, and developments and adapts the individual experience to fit the needs of each CV professional.
Initial Release VisionThe initial release of the new ACC website will be a satisfying member-centric web experience that facilitates efficient access to essential tools, highly relevant educational and science content, and organizational resources, and establishes the foundation for enhanced personalization, engagement, and understanding of member needs.
Initial Release Roadmap
Discovery
Usability AssessmentContent Valuation & ArchitectureUser Engagement
Design
Requirements DefinitionFunctional DesignVisual DesignTechnical DesignUser Engagement
Develop & Test
Code DevelopmentContent MigrationFunctional TestingUser TestingPerformance Testing
Fall 2013April 2013 Summer 2014
More than just a website
ACC Website
New Technical
Foundation
New College-
wide Taxonomy
Revised Staff
Structure
Revised Operational Processes
Revised Member Editorial Structure
New Content Strategy
User-Focused Design (100+ users) Us
abilit
y As
sess
men
t(Ju
ly 20
12)
Cont
ent V
aluati
on(N
ov 20
12)
Pape
r Pr
otot
ypin
g I
(Feb
2013
)
Inte
racti
ve
Prot
otyp
ing I
(Mar
2013
)
Requ
irem
ents
Wor
ksho
p(Ju
l 201
3)Pa
per
Prot
otyp
ing I
I(O
ct 20
13)
Navig
ation
Testi
ng
(Oct
2013
)
Inte
racti
ve
Prot
otyp
ing I
I(N
ov 20
13)
Member Engagement
• Board of Trustees• Executive Committee• Section Steering Committee• FIT, Imaging, Early Career,
Interventional Councils• Section Representatives• Lifelong Learning Oversight
Committee• Lifelong Learning Portfolio Board• Digital Steering Committee
• Health Informatics Task Force• CardioSource S&Q Editorial
Board• Best Practice and Quality
Improvement Subcommittee• Credentialing & Membership
Committee
A wide range of member groups have been engaged through communication sessions, working groups, and testing activities:
Release 1 Designs
Release 1: Functionality Overview
Making it easier for users to
access contentSearch and Navigation
Multi-Channel Access
Topic-Focused Content Hubs
Providing a user-centric experience
Centralized Digital Profile
Personalized Content and
Communications
Social Media Integration
Improving the basic functions
of the site
Logon and Registration
ProcessMarketplace Advertising
Improving site and content maintenance
Content Management
Tools
Standard Templates for Content Types
Analytics and Reports
ExpertInsights
Articles
Guidelines EducationProducts
Multimedia & Slide Sets
Clinical Topics (Content Hub)
SectionContent
What’s Different?
• Not organized according to College divisions• CardioSource.org → ACC.org• Intuitive labeling, not sub-brands• Simple and consistent design elements throughout• Modified advertising presence• Section involvement in editorial structure• Controlled sitemap• Better performance
Prototype Demo
Tablet View
Mobile View
The Road Ahead
Road to Release 1
RFP for Build Phase
Implement Designs
Make Editorial
and Governance
Changes Operational
Migrate Content and
Products
Prepare Staff and
Membership
LAUNCH
Summer 2014
Long-Term Roadmap
• Advanced personalization• Additional community features• New Learning Management System (LMS)• Improved e-commerce experience
Recap: Key MessagesA major user-centered redesign of CardioSource is underway to significantly improve how the College engages with members and other stakeholders
Primary Value to Members• Easy and intuitive access to
clinical content• Personalized views based on
interests and specialties• Community engagement• Mobile-friendly access
Questions?
Backup Slides