accelerate 2017_navigating digital disruption_james slezak
TRANSCRIPT
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Lessons from the coalface of innovation
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Navigating digital disruptionDR JAMES SLEZAK
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James Slezak @jslez [email protected] June 2017
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Things change slowly, then all at once
1960s
2000s
+
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20
65
1950 2000 201060 70 80 90
U.S. newspaper advertising revenues ($ billions)
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20
65
1950 2000 201060 70 80 90
U.S. newspaper advertising revenues ($ billions)
4
Digital
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2005
2010
2015
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Tectonic shifts
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Tectonic shifts
TremorsAI/ML
3D printingAR/VRIOTBlockchain
Distant rumbles Quantum computing
DesignCloud
Brain interfaces
Crowd co-creation
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Traditional media are sharply declining
Source: Nielsen data, Marketingcharts.com and Andreessen Horowitz analsys
TV viewing hours
1
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Mobile is eating desktop
Source: Mary Meeker, KPCB (2017). US figures
Hours online per day
Mobile
Desktop
Other
2
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3 Social is eating news
Source of news
Online
TV
Newspapers (print)
Social media
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Source: comScore
Min
utes
per
mon
th
Penetration (ages 18–34)
3 Social means Facebook
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Messaging is eating social
Messaging
Social
Source: BI Intelligence, from company data
4
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Peer curation is replacing editorial judgement
Homepage visitors Facebook referrals
50% 50%
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Peer curation is replacing editorial judgement
Homepage visitors Facebook referrals
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Tailoring packaging to each channel
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Source: New York Times R&D (nytlabs.com) / Nik Hanselmann (2014)
Data science Using data to learn what works5
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Source: MIT Media Lab Electome Project (2016)
From channel to graph
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Clinton supporters
Trump supporters
Source: MIT Media Lab Electome Project (2016)
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Clinton supporters
Trump supporters
Source: MIT Media Lab Electome Project (2016)
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Using data to innovate rapidly on story packaging
Zach Wahls Speaks About Family
1 million views
Stephanie Cutter: Get the facts on Mitt Romney, Big Oil, and the Koch Brothers
13,000 views
Source: Unworthy
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Using data to innovate rapidly on story packaging
Two Lesbians Raised a Son and This is What They Got
This Is How You Kill An Attack Ad
15 million 300,00015 X 23 X
Stephanie Cutter: Get the facts on Mitt Romney, Big Oil, and the Koch BrothersZach Wahls Speaks About Family
1 million views 13,000 views
Source: Unworthy
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PUBLICATION OF THIS INFORMATION IS DIRECTLY
PROHIBITED BY THE PROVISIONS OF THE ESPIONAGE LAW
TOP SECRET CLASSIFICATION
IRREPARABLE INJURY TO THE DEFENSE
INTERESTS OF THE UNITED STATES
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John Haner for the New York Times (2011)
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Source: Daniel Berehulak for the New York Times (2014)
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Navigating digital disruptionThank You
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